How should a nail salon be located?

Manicure shops are generally located in residential areas with high population density, because ordinary consumers have the habit of using facilities and spending money nearby. The following is how I share how to choose a nail salon. I hope it will be useful to you.

How should nail shops choose nail shops? Tips: One is a mature business circle, such as Guangzhou Garden Hotel.

Customers in that location are generally white-collar, so their own demand for nail shops will be relatively high, such as the technical level and service attitude of the employees used in the shop demolition and repair. However, if appropriate, the service quotation will be higher, and the consumer demand of white-collar workers is a relatively big trend, and seeking advanced service is their sign. If this nail salon can work harder in that respect.

Tips for nail shop location: the second choice of address will be concentrated in pedestrian streets and shopping malls.

Where is a suitable nail salon? The similarity between pedestrian street and shopping mall lies in the large number of people. But there are still many differences between the two. There are many passengers in the pedestrian street, but the consumption level is uneven with the consumption crowd. In that case, it will be difficult to locate a nail salon: in the face of such a situation, you will list the consumers in your future store and stop doing it for the time being. Therefore, if you choose a nail salon to open a shop on the pedestrian street, the positioning is generally more complicated, and there are different levels to meet the specific needs of different people.

Just like a shopping mall, there will be fewer people divided than a pedestrian street, but the overall flow of people will be higher. Because there are more customers going to the mall, it is targeted, after all? Shopping? There will be fewer people. However, the defect of shopping malls is that the positioning of nail shops is limited by the overall positioning of shopping malls. In other words, once you open a nail salon in a shopping mall, the floor of your store must follow the positioning of the shopping mall.

Tips for nail shop location: I think the third type of address is in some relatively mature communities.

Looking at nail shops now, there are still few people to choose from in the community, but there are many beauty shops. Where is a suitable nail salon? The number of people in the community is relatively small, and those people come and go, forming a collective limit on your expenses. But the community also has the interests of the community, such as the stable cost of collective comparison, the customers who open cards will compare more with loyal guests, and so on! Therefore, the choice of community stores can refer to the operation mode of some beauty clubs.

Matters needing attention in nail shop location: 1. Choose the address according to the business content. Different types of goods sold in the store have different requirements for store location. Some shops are required to be opened in places with large traffic, such as clothing stores and small supermarkets; But not all shops are suitable for opening in crowded places. For example, sexual health care products stores and service centers for the elderly are all adapted to open in remote and quiet places. But to open a nail salon, the location can be in high-end blocks, pedestrian streets and other places.

Second, we should choose lots that spontaneously form a certain type of market. In real economic life, the management department has not stipulated what a street or a market should operate, but in the long-term operation, this street and this market will spontaneously form and sell a certain commodity? Centralized market? When people think of buying this commodity, they will naturally think of this street and this market. Therefore, we must pay attention to the benefits of the spontaneous market when opening a store. Generally speaking, where do you open a shop? Birds of a feather flock together? Where are more natural customers, the way of money? Much better.

Third, choose a storefront with advertising space. Some stores don't have an independent facade, so they naturally lose their independent advertising space in front of the store, which also makes you lose the sense of existence in front of the store? Play? The space of marketing wisdom. This will bring great trouble to the promotion. Especially those operators who want to create their own brands, they must avoid choosing such stores.

Four must have? Make big money? Consciousness. If you don't know the location, then? Make big money? Maybe it's a good site selection method. That is to say, open the store near a well-known chain store or a strong brand store, or even open it next to it, and be neighbors with it. For example, if you want to deal in food, why not open a shop in China? McDonald's? 、? KFC? Nearby. Because, these well-known foreign fast food have done a lot of detailed market research before choosing the store site, opening a shop next to it can not only save time and energy in market research, but also make use of its brand effect. Pick? Some customers.

Elements of nail shop location ① Consumer's living conditions: including population profile, number of households and population density; Consumption level and habits of business circle; The structure of business district-business district, office district, residential district and mixed district; And whether the future urban planning will affect the business circle structure.

② Convenient transportation conditions: including main bus lines in the business district: road construction planning; Main roads in business circle and roads blocking business circle; Whether the site is directly related to the crowd movement.

③ Crowd gathering conditions: including crowd flow direction, business circle size and scope boundary; The reasons for the gathering of people in business circle and the market potential of business circle development; Competitive relationship between peers in business circle; Parking conditions, land price, house price, etc. In business circles.