Traditional Culture Encyclopedia - Hotel franchise - Which country does Sheraton Hotel come from?
Which country does Sheraton Hotel come from?
Sheraton Hotel Company is a famous multinational company-AT&; T)' s subsidiary. Over the years, it has been closely following the holiday company and maintained the second position of chain hotels in the world. By 1989, the total number of hotels has reached 540, including 15? 40,000 rooms in 72 countries around the world. The success of Sheraton Hotel promotion is second to none in the world, and there are many remarkable places. The first is the long-term and consistent high investment, and the annual advertising cost in the United States alone exceeds 40 million US dollars. Specially hired a fixed advertising company for many years. Secondly, organize various creative promotion activities, such as Sheraton International Club, Sheraton Business Traveler Plan (SET) for business tourists, Sheraton Family Travel Plan, etc. As for establishing a global "reservation network" and taking the lead in setting up "smoke-free rooms", the hotel industry has long followed suit.
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