Zhang Junfeng, an outstanding entrepreneur in Tianshui

Zhang Junfeng, an outstanding entrepreneur in Tianshui

Chairman of Gansu Jinyue Yinfeng Industrial Group Co., Ltd., started his business at the age of 20 and started from scratch. The following is Zhang Junfeng, an outstanding entrepreneur in Tianshui shared by me, J.L. For more entrepreneurial cases, please pay attention to the Fresh Graduates Entrepreneurship Network.

Its subsidiaries include Hongfeng Stainless Steel Foshan Pipe Factory, Hongfeng Stainless Steel’s five northwest sales companies (Lanzhou/Xinjiang/Xi’an/Yinchuan/Tianshui), Hongfeng Stainless Steel Tianshui Production Base, Lanzhou Amber Trading Co., Ltd., Gansu Guangxu Investment Guarantee Co., Ltd., Gansu Jiuling Husheng Enterprise Culture Communication Co., Ltd., Tianshui Yinfeng Ecological Hotel (under construction), and Tianshui Amber Dryland Ecological Agriculture Industrial Park Project (under construction) have more than 300 employees.

Entrepreneurship experience: As long as you dare to think, work hard, and seize opportunities, success is possible.

Entrepreneurship experience

Hongfeng Stainless Steel and Jinyue Yinfeng Group may be a bit unfamiliar to Tianshui people, but in the stainless steel markets of the five northwest provinces and Guangdong, these But it is a resounding name with absolute influence. From 1997 to 2013, the development and growth of Hongfeng Stainless Steel can not but be said to be a sample of the rapid growth of a modern enterprise and a collection of a series of miracles. And Zhang Junfeng, a young man who started from his hometown of Tianshui and carved a world in the field of stainless steel, is the creator of this series of miracles.

The Zhang Junfeng sitting in front of us is suspiciously young? He is 36 years old. This does not seem to be an age at which he can start from scratch and own an industrial group company. ?There’s nothing incredible about that. I always believe that as long as you dare to think, work hard, and seize opportunities, success is possible. Young people must have goals, dreams, struggle, and change their lives, otherwise their lives will be in vain. This is also what our Jinyue Yinfeng Group requires of its employees. ?Zhang Junfeng said straight to the point.

In the following conversations, the words "dream" and "hard work" will appear frequently and become the key words of this interview. This seems to be the most suitable label for this enterprising young pioneer.

Holding a dream and creating a miracle

In 1992, Zhang Junfeng, who was only 15 years old, left his hometown to work in Lanzhou. He was diligent, down-to-earth and flexible and accumulated a little bit of experience after several years of hard work. Funds, some marketing experience and business connections. With an in-depth understanding of the stainless steel industry and a foresight of its market prospects, in 1997, 20-year-old Zhang Junfeng started his own business and opened a stainless steel sales store in Lanzhou with an area of ??only 20 square meters - Hongfeng Stainless Steel.

?In fact, everyone has a dream. Those who dare to start a business have taken the first step to realize their dreams. My dream at that time was to start my own business, work for myself, earn more money, and let my whole family live a prosperous life. ?Zhang Junfeng said.

However, starting a business, keeping a business, and even expanding and starting a business again are far more than just one sentence: "Realize your dream?" It is as simple as knowing the joys and sorrows. However, in the conversation, we felt that Zhang Junfeng always downplayed the difficulties of starting a business. This did not seem to be intentional, but he was just such a person. No matter what hardships he experienced in the process of realizing his dream, it was all a matter of effort for him. Take responsibility because, "This is to realize your dream". Since 1997, Hongfeng Stainless Steel has continued its 13-year spurt of growth and development. In Zhang Junfeng’s words, it is to realize his dream of continuous renewal and development, and to help more people realize their dreams and change their destiny.

Let us relive the miraculous development trajectory of Hongfeng Stainless Steel from a small store to an industrial group company with an output value of 3 billion in boring words. In 1999, Hongfeng Stainless Steel opened its second store, covering an area of ??more than 80 square meters; in the same year, Zhang Junfeng opened its third branch, covering an area of ??more than 100 square meters.

In 2002, Hongfeng Stainless Steel purchased shearing and bending equipment, becoming the only company in Lanzhou's stainless steel sales industry with advanced stainless steel processing equipment, which greatly enhanced the company's market competitiveness. In 2007, Zhang Junfeng founded Hongfeng Stainless Steel Urumqi Sales Branch. This was Hongfeng's first trial investment outside Gansu Province, and the amount of investment was the largest of Hongfeng's investments. This first step is of great significance to the national development of Hongfeng Company.

In 2009, Hongfeng Stainless Steel held its first customer ordering meeting in Yuzhong County, Lanzhou City. More than 300 customers from inside and outside the province came to participate in the ordering meeting, and the on-site order amount reached more than 5 million yuan. This order will make Hongfeng Stainless Steel's corporate reputation unprecedentedly high, and franchisees and partners will come in droves. In 2010, Hongfeng Stainless Steel invested 15 million yuan in Yinchuan to establish a Yinchuan sales branch, and officially entered the Ningxia market relying on its strong competitive advantages.

In the same year, the foundation of Hongfeng Stainless Steel Lintao Stainless Steel Pipe Factory was laid, marking that Hongfeng Stainless Steel officially entered the era of self-production and self-sales, which was a milestone for Hongfeng's growth. In September 2010, Zhang Junfeng raised 50 million yuan to register and establish Gansu Jinyue Yinfeng Industrial Group Co., Ltd., integrating Hongfeng Stainless Steel's branches for the first time, formally realizing group management, and embarking on a journey of centralized funds, unified management, and stable personnel. The development path of modern group enterprises.

In September 2011, the Foshan Stainless Steel Pipe Factory of Jinyue Yinfeng Group was completed and put into operation, marking that Jinyue Yinfeng Group officially had a wholly-owned stainless steel pipe production line. The factory workshop covers an area of ??more than 3,000 square meters, currently has more than 200 employees, 44 equipment production lines, an average monthly production volume of 3,000 tons, and an annual output value of 3.6 hospitals. This is the first time that a northwest person has independently invested in the stainless steel field in Guangdong, and it is an important turning point in the strategic development history of Jinyue Yinfeng Group. In October 2011, Jinyue Yinfeng Group Company was officially put into operation in Lanzhou, marking the arrival of an era of unified and diversified development for Jinyue Yinfeng Group.

In 2012, the board of directors of Jinyue Yinfeng Group proposed for the first time the "Five Elements" development strategy of "metal, wood, water, fire and earth" to cover the group's five major industries in the future (stainless steel, hotel industry, financial guarantee, training, Ecological agriculture) and development direction, this is a major upgrade of the group's development strategy. In August 2012, the Hongfeng Stainless Steel Production Base project in Shetang Industrial Park, Tianshui Economic and Technological Development Zone was approved. Within this year, Hongfeng Stainless Steel Production Base in Shetang Industrial Park of Tianshui Economic and Technological Development Zone was put into operation, Gansu Guangxu Investment Guarantee Co., Ltd. was opened, and the foundation stone of Tianshui Amber Dryland Ecological Agriculture Industrial Park project was laid.

Since 2009, Zhang Junfeng has used a series of suffocating "big moves" to make Hongfeng Stainless Steel develop and grow in an unimaginable situation. "Leaping" seems not enough to describe "Jin Yue Yin Feng". of rapid growth. But Zhang Junfeng said, "My starting point is actually very simple, which is to help the employees who work with me improve their lives and realize their life-changing dreams." ?

?While realizing the dreams of employees, realizing the development of the enterprise itself is the core of the value system of Jinyue Yinfeng Industrial Group.

Feeding back to hometown with gratitude

With dreams in mind, down-to-earth, and forging ahead, Zhang Junfeng is currently putting into action two huge dreams that benefit thousands of people. One is the one he has worked hard to build The largest stainless steel civil pipe production base in the northwest region? Hongfeng Stainless Steel Tianshui Production Base, and the other is his gratitude to his hometown? Tianshui Amber Dryland Ecological Agriculture Industrial Park.

On August 24, 2012, the foundation stone of Hongfeng Stainless Steel Tianshui Production Base was laid in Shetang Industrial Park, Tianshui Economic and Technological Development Zone. At the end of 2013, the base was officially put into production. ?When we entered the park, started construction that year, and put it into operation the next year, it can be said that our Jinyue Yinfeng's efficiency is leading in the entire park. ?Zhang Junfeng said.

?After the company developed, as a Tianshui person, I naturally wanted to go back to my hometown to do something meaningful. It happened to coincide with the Tianshui Economic and Technological Development Zone's vigorous investment promotion. This was the right time and place for me and the company. Opportunity, after the resolution of the board of directors, we decisively entered the park and started construction, construction, and production as quickly as possible. This is not only our consistent work efficiency, but also the most effective use of national resources. ?

Hongfeng Stainless Steel Tianshui Production Base Project, with a total investment of 318 million yuan. The project plan includes factory area, office area, green area, a quasi-four-star hotel built to three-star standards, four 18-story employee apartment buildings and a number of townhouses. There are 96 production lines in the factory, with a total equipment price of tens of millions of yuan. Once fully operational, it will become the largest decorative stainless steel pipe production base in northwest China, with an estimated annual output of 80,000 tons of stainless steel pipes and annual sales of more than 900 million yuan. It can meet the market demand for stainless steel pipes for construction and decoration in the five northwest provinces and provide 800-1,000 jobs to the society. ?Although the park is planned to have living areas and provide apartments for employees of companies entering the park, we have built apartment buildings for employees and villa buildings for senior managers. This is truly the employee's own housing. This is also my original intention to continuously expand operations and develop enterprises: to let more people realize their dreams of having a house to live in, a car to drive, and money to spend. ?Zhang Junfeng said.

If Hongfeng Stainless Steel Tianshui Production Base is an inevitable step for Zhang Junfeng to strengthen and expand the group’s leading industry? The stainless steel industry, then Tianshui Amber Dryland Ecological Agriculture Industrial Park entrusts Zhang Junfeng’s deep homesickness.

Hupo Township on the banks of the Weishui River is Zhang Junfeng’s hometown. It is located at the junction of Maiji District, Qinzhou District and Liufeng Town of Gangu County, with Baolan Second Line and Beigan Highway running through it. ?Hubo Township not only has a superior geographical location and profound cultural heritage, but also has modern agricultural industries and breeding industries such as pepper, grapes, and apples. It also retains part of the original ecological agricultural farming, which is consistent with the green agriculture and ecological agriculture currently advocated. Has good development potential. When we develop this project, our idea is actually very simple, which is to promote the development of our hometown, drive the villagers to get rich, and realize their dream of living a good life!? Speaking of his hometown, Zhang Junfeng’s words were full of nostalgia. Since October 2012, Zhang Junfeng has made many field trips to Hupo Township to promote the smooth development of ecological agriculture projects. According to Zhang Junfeng’s plan, the Amber Dryland Ecological Agriculture Industrial Park will be a park with original ecological agricultural planting, ecological breeding, grain purchase, processing and trade as its leading industries, integrating ecological cultural tourism, real estate development, business leisure and new rural construction. Commerce, trade, and comprehensive industrial chain development are projects that benefit the people. The project plans to invest 318 million yuan and plans to build Gansu's first "green chain" agricultural industrialization leading enterprise from field to table. After the project is completed, more than 500 new professional farmers will be added, more than 300 year-round employment positions will be created, and more than 200 new rural households will be resettled on site. The per capita annual income of villagers in the villages where the project is located can increase by more than 3,000 yuan.

Zhang Junfeng, who is courageous, has dreams, dares to think and act, and acts vigorously and resolutely, gives us every reason to believe that Jinyue Yinfeng Industrial Group, a vital enterprise, will definitely help more people realize their dreams, and it will definitely be a great success. The earth promotes local economic development and will certainly make greater contributions to the economic development of the northwest region! ;