Jiangsu Tobacco Company divides retail terminals into several categories.

Tobacco retail terminals can be roughly divided into the following categories: direct selling terminals, ordinary terminals, modern terminals, joining terminals and cooperative terminals.

Among them, tobacco direct stores are directly managed by commercial companies; Ordinary tobacco hotels are small in scale and narrow in coverage; Ren Chao cigarette products have a large flow and high contact frequency with customers, but its business nature determines that tobacco can only become an ornament and vassal of its main business; The current development trend of tobacco franchise convenience stores is getting better and better, and it will be more promising if it can be developed into a comprehensive convenience store in the later development process; Tobacco cooperative terminal is a terminal form formed by the signing of cooperative construction agreement between tobacco companies and retail terminals. The tobacco experience store belongs to a branch form of tobacco direct selling terminal, modern terminal and cooperative terminal, and the space available on the experiential terminal is relatively large. In 20 18, a number of representative retail terminals emerged in the industry, such as Great Wall Youpin Life Museum, Spring Convenience Store, Ranhou, Yunxiang Impression, 20 smart stores and Lotus Culture Experience Store, which provided good development opportunities for industry and commerce.

In the new tobacco experience terminal, perhaps an intelligent navigation machine, similar to the size of an intelligent cigarette vending machine, can be placed to guide customers to better understand all the products and services in the store. The intelligent navigation machine used by tobacco in terminal stores is more used for guiding services, queuing and booking tickets. For example, when there is too much traffic in the experience store, customers can now queue up on the navigation machine and receive corresponding services according to the number. The overall service is higher, smarter and more exclusive.

In the process of promoting market-oriented reform, the tobacco industry takes the construction of cigarette marketing network as an important thrust, and the modern cigarette marketing system with zero integration of industry and commerce and facing consumers is constantly improving. As the basis of cigarette marketing network, retail terminal plays a more prominent role in modern cigarette circulation.

At the 20 18 industry network construction conference, Xu, deputy director of the State Council, pointed out that the idea of systematic construction of industry terminals was gradually formed and the terminal ecology was continuously optimized; Some provincial commercial units have explored and created a number of localized, branded and modernized new retail terminals with circulation brands as the link, which has injected new kinetic energy into enhancing channel control. In the grand blueprint of "high-quality development of tobacco industry" planned by the tobacco industry this year, the construction of cigarette retail terminals has been impressively listed as an important part of "six grasping hands" and "six major systems". Its importance can be seen from this.

As an important participant in retail terminal construction, how to rely on modern retail terminals to strengthen high-quality operation and help brand cultivation is the proper meaning of terminal construction, and it is necessary to listen carefully to the voices of front-line staff from industrial enterprises.