Fan Jian restaurant

This year's Shanghai Fashion Week is very lively.

Gemma A. Williams, a British fashion curator, published an English book about independent designers in China a year ago. This season, she came to Shanghai Fashion Week again and found many cutting-edge designers emerging. "Just like an explosion, it is three times as big as before." Gemma A Williams told Curiosity Daily.

Compared with Shanghai Spring/Summer Fashion Week in 20 16, there are still about 50 catwalks in the main venue of Xintiandi runway, plus 800 catwalks for children's wear and 6/kloc-0 catwalks for international brands released by the Friendship Hall of Shanghai Exhibition Center. Since it has been held for the third time, the bill-paying mode Expo has a new name, called mode 3.0; ; The West Coast Art Center has added Ontimeshow as a sub-venue for the MODE exhibition. The official also added a fashion demonstration named Laberhood for the first time and released Presentation 12.

Labelhood, the first fashion presentation platform officially introduced by Shanghai Fashion Week, has some tickets open to the public. As long as they pass the screening of the organizers, they can enter for free. On April 10, the independent designer brand WMWM even changed the installation layout in the exhibition hall because of too many people during the static exhibition. The cloth originally planned to be placed among the audience for touching experience was removed, and a protective fence was set up at the scene, so the audience could only stand outside the fence to watch the exhibition.

Commercial brands and designers have their own needs. C.J.YAO and KFC launched a joint series, inspired by KFC, and made a confusing theme fashion series. Disney also came to Fashion Week, and cooperated with four brands, namely, Han Lulu, James Soong and Ma Jinma. Disai, a subsidiary of Genius Group, also came and bought the first show of an international brand. Taking advantage of this excitement, it made a large-scale digital advertisement on Huaihai Road in Shanghai. JORYA, invested by LV Capital, bought the closing show. Even the "Fashion" media business invested by LVMH Group cooperated with Shanghai Fashion Week and became the official media partner for the first time.