Where can I find a shoe city in Putian?

The shoe city in Putian used to be Anfu. Now is also a blessing.

If you are a foreigner and don't know the address of Putian, I suggest you find a motorcycle at the station and tell him to go to Putian No.2 Middle School. When you get there, go up the slope. There are many shops on both sides. Motorcycles are the most expensive in 5 yuan! At least 3 yuan!

The local shoes in Putian are all made by factories or stalls. Everything you can't see during the day is open at night.

Most of them are local independent brand shoes, and the major versions of Putian shoes, high imitation, genuine standard and pure original factory that everyone needs are mostly distributed in the periphery of the market.

Extended data:

For a long time, Putian shoes are synonymous with "fake shoes" in people's minds, because the imitation of well-known brands such as Nike and New Balance can reach the level of confusing the fake with the real. Recently, however, Li Jianhui, deputy to the National People's Congress and mayor of Putian City, said in an interview that Putian shoes have a long history, good quality and rich experience in OEM of internationally renowned shoe brands. Now it is necessary to jointly build a brand and create "Putian Good Shoes".

"With such good technology and quality, why not focus on your own brand? Why does Putian want to help others work and contract, instead of creating independently? " This is Li Jianhui's question, and it is also a problem that Putian shoe industry is trying to solve-from OEM to independent brand creation, Putian shoe industry should find ways to correct its name.

In fact, Putian has more than 300,000 shoemakers in the past 30 years, including skilled and experienced craftsmen. It can be said that Putian has unparalleled advantages in building its own footwear brand.

Therefore, with the increasingly strict protection of intellectual property rights and the gradual reduction of social tolerance for counterfeit products, it is the only choice for Putian footwear industry to obtain independent intellectual property rights through independent design, transform excellent shoemaking technology into its own competitive advantage through smooth sales channels, and obtain brand premium of independent brands.

Nowadays, building independent brands has become the consensus of Putian government and enterprises. Putian city is promoting the creation of joint brands. At the end of last year, the project "Putian Good Shoes, European and American Standards" was also launched.

Domestic shoes are not bad. While appealing to consumers to establish confidence in domestic shoes, producers should also establish confidence in themselves. In the long run, the profit risk of products with independent brands must be smaller than that of making and selling fake products, and the profit income will never be lower than that of pure imitation.

Relying on our own technology and design, we need more determination and efforts to build our own brand, establish a good reputation and image and reverse the inherent impression of consumers. Although the road to name recognition is long, we should applaud the change of the development direction of Putian footwear industry!

References:

People's Network-Independent Brand Polishes "Made in Putian"