Mid-Autumn Festival Promotion Plan

In order to ensure the smooth development of things or work, it is essential to make a plan in advance, and the plan is a written plan with strong maneuverability. So what problems should we pay attention to when making a plan? The following is my plan to help you organize the Mid-Autumn Festival promotion activities. I hope it will help you.

Mid-Autumn Festival Promotion Plan 1 I. Purpose of the event

This promotion is mainly based on the consumption of moon cakes in Mid-Autumn Festival to drive store sales and activate moon cake sales with the image of the store. It is estimated that the average daily sales will increase by _% ~ _% during the promotion period.

Second, the activity time

20xx year x month x day

Third, the theme of the event

Reunion for the Mid-Autumn Festival.

Four. Arrangement of promotional activities

Activity 1:

1, buy more than 200 Mid-Autumn moon cakes and get a movie ticket.

2. Buy more than 300 Mid-Autumn moon cakes and send an electronic coupon to 50 yuan Supermarket.

Activity 2:

During the activity, after spending in the supermarket, the words "Zhong", "Qiu", "Kuai" and "Le" will randomly appear at the bottom of each printed computer receipt. Collect four words to redeem the Mid-Autumn Festival gift package!

Mid-Autumn Festival gift package can be defined as: a box of brand moon cakes+10 yuan supermarket coupons +2 movie coupons.

Activity 3:

On a full moon night, the shock lasts 10 minutes! During the event, the supermarket area specially launched the "10 minute snap-up" activity, and all the regular-priced goods in the market were 20% off! Competing for speed, grabbing is earning! Moon cakes also participate!

Verb (abbreviation of verb) integration and popularization

(1) advertisement

In internal TV advertisements, promotional advertisements are launched every other day.

(2) Publicity and promotion

1. Make leaflets and actively promote all kinds of promotional information.

2. Public micro-signal promotion information.

3. Broadcast relevant promotion information every hour from opening to closing in the morning.

(3) Shop layout

1. Off site

(1) Do Mid-Autumn Festival publicity above the free parcel locker.

(2) On the protective frame, the wall columns are packed and some holiday color pages are pasted to create momentum.

(3) Balloons or vertical banners can be hung at the entrance of the supermarket, and the banner "xx Supermarket Celebrates Mid-Autumn Festival" can be hung.

2. In the field

(1) Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere.

(2) Store display should be creative and eye-catching.

Matters needing attention about intransitive verbs

1. If it is difficult to coordinate the layout of remote promotion with the Municipal Appearance Committee, remote promotion will only be carried out above the free parcel box.

2. The marketing department should strictly follow up and correct any abnormality in time.

Mid-Autumn Festival Promotion Scheme 2 During the Mid-Autumn Festival, consumers will inevitably visit relatives and friends, and liquor is an indispensable necessity for gifts to relatives and friends. Due to the improvement of living standards, consumers are accustomed to shopping malls, supermarkets and convenience stores to buy gifts needed for festivals. The marketing department hopes to take the Mid-Autumn Festival as an opportunity to carry out promotional activities in catering, supermarkets, circulation and other fields, and make an all-round attack to promote the market and stimulate market sales, so as to make a good start for the arrival of the market peak season.

I. Purpose of the event

Promote the sales of xx aged liquor in peak season, and enhance the brand image of the product in the eyes of consumers.

Second, the activity time

20xx September1-20xx 65438+1October 15.

Third, the venue.

Xx supermarket, xx convenience store (reported by salesman)

Four. Form and content of activities

(A) the form of activities

Initially, in the form of buying gifts, lottery activities will be held inside and outside xx convenience store.

(2) Activity content

There are discounts for buying _ _ _ _ aged fine products, treasures, top grades, collections and Junzun series liquor during the activity time. Specific preferential activities are as follows:

Note: This preferential policy is applicable both on and off the site, and the off-site purchase and gift can be increased appropriately.

(III) Promotional activities outside xx convenience store

Anyone who buys one or more bottles of xx aged boxed products can participate in the on-site lucky draw, and the winning rate is 100%.

(d) the principle of reward setting and control

There are first, second and third prizes and participation prizes in this promotion.

First prize: 1 bottle of xx vintage collection.

Second prize: 1 bottle of xx aged products.

Third prize: 1 bottle of xx aged red wine.

Participation Award: 1 lighter.

Verb (abbreviation of verb) activity implementation rules

(A) the selection conditions of mobile stores

1. The activity store is relatively large, located in the gathering place of residential areas, and can play the role of outdoor publicity.

2. There is a large passenger flow during business hours, which can play the role of in-store publicity.

(2) Reporting procedures for mobile stores

1. The store participating in the activity shall be applied by the director of Shang Chao according to the usual sales performance, and the sales department shall evaluate and decide whether to carry out the activity.

2. After the evaluation is completed, report the results to the relevant store promoters for preparation, and the preparation period shall not be less than two days.

3. Three days after the examination and approval, the personnel of the marketing department shall complete the materials preparation for promotion, and the personnel of the promotion department shall complete the personnel preparation.

4. Before the activity morning meeting, relevant personnel should make arrangements: (1) material inventory; (2) personnel should be clear about job requirements.

5. Collect related items.

(3) Promotion arrangement of promotional activities

1. Put up posters in prominent positions in major supermarkets (posters are activities).

2. Publish preferential activities in supermarket DM magazine.

3. Apply for stacking in the supermarket to cooperate with the promotion activities.

4. The explosion sign on the supermarket display shelf.

5. Set up a booth outside the venue, and the promoters will wear advertising shirts to sell and expand publicity.

Time process of intransitive verb activity execution

(a) determine the activity policy, and complete the examination and approval before August 25th.

(two) to complete the preparatory work for all required projects before August 29.

(3) The formal implementation stage from September/KLOC-0 to September 1 5.

Site requirements:

1. Promoters must be in place at 8: 00 a.m. and the on-site display will be completed at 9: 30.

2, the scene vivid display requirements

Each store has two sets of parallel exhibitions, and the outer layer of the booth has a POP text description of the event.

The donated products must be registered in detail in the report (attached to the report).

At the end of the activity, the number of items shall be counted in detail and signed by the person who has checked it correctly.

(4) Personnel arrangement

1. Person in charge: xx

Salesman and Promotion Specialist of Shang Chao Channel (responsible for pre-coordination and store promotion activities).

2. Marketing personnel 1 (responsible for the preparation of pre-promotional materials and the supervision and coordination during the activities).

Seven. Publicity copy and required materials.

POP poster, promotion desk, empty box, balloon, red handbag.

Activity gifts: fruit orange, Lulu, tea gift box, Huiyuan gift box, eight-treasure porridge.

Eight, the implementation of statements

Activity report

Gift reservation registration form

trading statement

Nine. Items and expenses required for activities

(Estimated sales volume: OO and xx total products: 30 pieces, treasures: 15 pieces)

(1) Application for required prizes

First prize: xx vintage collection 10 bottle.

Second prize: 20 bottles of xx aged products.

Third prize: xx aged red bottle 100 bottle.

Lucky Award: 140 lighter.

(ii) Requirements

Orange 13 × 75 yuan/piece =975 yuan.

Lulu 10 ×58 yuan/piece =580 yuan.

40 Huiyuan gift boxes× 38 yuan/box = 1520 yuan.

Eight-treasure porridge 40 ti× 30 yuan /ti = 1200 yuan.

Pro-promotion 6 ×50 yuan/day =300 yuan

6 posters ×20 yuan/poster = 120 yuan.

6 booths ×200 yuan/booth = 1200 yuan.

2 balloons ×5 yuan/bag = 10 yuan.

20 tea gift boxes (company in stock)

Mid-Autumn Festival Promotion Plan 3 I. Theme of the event

Autumn moon in love-a large lantern riddle activity

Second, the activity time

Need to decide or solve

Third, the venue.

The middle hall on the first floor of the shopping center.

Four. Activity content

During the activity, anyone who buys at least xx yuan (including more than xx yuan) in this mall can participate in the solve riddles on the lanterns activity, and the winner can get a beautiful gift; Gifts are limited to 200 copies per day on a first-come-first-served basis while stocks last.

(1) Activity Details:

1. During the activity, anyone who buys a single ticket in this mall for over xx yuan (including xx yuan) can participate in the lantern riddle activity; The winner can get a beautiful gift from this shopping mall, and the receipt is limited to one.

2. Send out 200 prizes every day, the quantity is limited, while stocks last.

3. With a valid sales receipt, the customer first goes to the exchange office in the lobby on the first floor to check the qualification for participating in the activity, and then goes to the riddle hanging place to choose the riddle.

4. For each riddle (No.65438 +0 to No.200), the customer should remember the riddle or take off the riddle, and report the riddle and the answer to the staff at the exchange office in the central hall, guessing at most three times. Those who still can't guess are disqualified. If you guess the correct answer, you can get a beautiful gift after signing the registration form for confirmation.

5. After the guesser wins the prize, the staff will replace the original riddle with a backup riddle for the customers behind to guess. This way can increase the interest and participation of activities and reduce the workload of staff. )

6. The Operation Department arranges three staff members to be responsible for the prize exchange, and checks whether the customer's receipt meets the guessing conditions. After the customer guesses correctly, fill in the "Gift Collection Registration Form" carefully and ask the customer to sign before receiving the prize; And stamp the special seal for activities on the customer's sales receipt and computer receipt to avoid repeating the award.

(2) Coordination of activities:

1. Operation Department: Arrange 3 staff members to award prizes, including 1 Designate the team leader to be responsible for handling emergencies in venues during the Games.

2. Loss prevention department: maintain the order of the event site and prevent the prizes and articles from being stolen.

3. Planning Department: Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddle information, prepare prizes, and follow the whole activity.

4. Property Management Department: layout of the central hall and activity venues.

5. Service desk: do a good job of customer consultation.

6. Other departments: assist in writing riddles and prepare activities related materials.

(3), on-site materials and personnel division:

leave out

Total value of verb (abbreviation of verb)

1 movable painting at the gate

2 exchange forms

3 employee seats

600 pieces of colored paper

200 lanterns

10 black marker

600 prizes

Unpredictable expenses

Total cost: X million yuan

Mid-Autumn Festival Promotion Plan 4 I. Theme of the event

Autumn festival combustion

Spend a good month and live a long life-gift exhibition!

From X onwards, all kinds of exquisite moon cakes, tobacco and alcohol, health care products and other gifts will be held in the lobby on the first floor, with favorable prices and exquisite gifts to express your deep friendship!

Second, promotional activities.

Activity 1: looking for the moon from the sea

Activity time: x month x day to x month x day.

Activity mode: From X to X, anyone who holds a single promissory note for ordinary goods over 300 yuan and a single promissory note for special goods over 3,000 yuan can take the shopping list to the supermarket gate on the first floor of the mall to participate in the game.

Lottery setting: Set a transparent glass lottery box with 100 glass balls. Customers with one hand and the back of their hands facing up will get a corresponding amount of shopping vouchers if they touch a lot of glass balls at a time.

How to touch the prize: customers can touch the glass ball at the moon fishing ground in Haidilao with the shopping list. On the same day, when a single promissory note for general commodities is full of 300 yuan and a single promissory note for special commodities is full of 3000 yuan, you can touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined according to the number of glass balls that customers catch, and each ball is 1 yuan, and they can give as much as they can catch.

Lottery distribution: 3 people in each group, one person registers the invoice to confirm the number of catches; A person's organizational activities; A person issues lottery tickets.

Expected bonus: it is estimated that the three-day sales will be 10000 yuan, and each 300 yuan will be won by xx people at most. According to the average 20 yuan per person, the total amount is about X million yuan (actually about half, the cost is about x% of the actual sales.

Requirements:

1. The quality control department should broadcast promotional activities in the store.

2. The general office is responsible for the publicity and organization of activities, the preparation of touch props and the training of touch personnel.

3. The Security Department is responsible for maintaining order at the activity site.

4. The business department is responsible for the preparation of shopping vouchers.

5. The ball-touching personnel are required to be serious and responsible, and patiently explain to customers.

Activity 2, shopping lottery to send moon cakes

1. If you shop in this mall on XX-XX on that day, you can take part in the lucky draw if a single promissory note for ordinary goods is over 100 yuan and a single promissory note for special goods is over 1000 yuan.

2. Only one lucky draw can be made with a valid shopping list.

3. Lottery method: 60 ping-pong balls are put in a lottery box, including 6 prize balls (first prize 1 ball, 2 second prizes and 3 third prizes) and 54 empty balls. Draw one ball at a time, and winning or not depends on the ball drawn (only one ball can be drawn at a time, and it is invalid to draw more).

If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:

First prize: a mooncake voucher worth xx yuan will be awarded.

Second prize: a mooncake coupon with a prize value of xx yuan.

Third prize: a mooncake coupon with a prize value of xx yuan.

Shopping vouchers can only be used to buy moon cakes in this shopping mall within the specified time. If you don't think it's an automatic waiver, you won't cash it.

Cost budget:

It is estimated that the sales in three days will be xx million yuan, each piece will be 100 yuan, and at most xx lottery winners will win the prize. If the hit rates of the first prize, the second prize and the third prize are x %( 1/60), x%(2/60) and x%(3/60) respectively, the corresponding bonuses are xx yuan, xx yuan and xx yuan.

With the coming of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many merchants aim at the business opportunities of the Mid-Autumn Festival and have done enough articles around the Mid-Autumn Festival gifts such as moon cakes. Based on xx enterprise, seize the favorable opportunity of Mid-Autumn Festival, strive to realize the development of new forms of brand moon cake promotion, and formulate the promotion planning and design.

1. Promotion target:

1. Promote the sales of stores with the consumption of Mid-Autumn moon cakes, and activate the sales of moon cakes with the image of stores. Reunion month, reunion feeling, "xx moon cake" sent home.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.

3. Provide convenience for customers and attract more customers.

4. Communicate feelings for customers.

Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the competitive means of enterprises and make differentiation.

Second, the analysis of commodity promotion environment:

(A) Macro-market factors have a great influence on enterprises, and these factors are beyond the control of enterprises. Only by studying the macro-environment and its changes and looking for favorable opportunities can enterprises occupy the market and obtain greater economic benefits.

Macro-environmental factors mainly include:

1. Demographic factors: Mid-Autumn Festival, family reunion, and more concentrated consumers are conducive to commodity promotion.

2. Economic factors: during the financial crisis, stimulating domestic demand and stimulating consumption.

3. Social and natural factors: China people attach importance to this traditional festival, and under the impetus of cultural atmosphere, a consumption storm has also been set off.

(2) "Customer is God". Only when the products we promote meet the needs of consumers and win their trust can we have a family reunion in the Mid-Autumn Festival, and "xx moon cakes" will bring you happiness.

1. Consumer's consumption behavior and psychology: I miss my parents more in Mid-Autumn Festival; Mid-Autumn Festival family reunion. In the Mid-Autumn Festival, giving gifts, visiting relatives and friends and other consumer behaviors, consumers have their own psychology in the process of consumption, and sales promotion should grasp consumers' psychology and promote sales reasonably.

2. Service level required by consumers: In the relatively fierce competition in the Mid-Autumn Moon Cake market, consumers are pursuing high quality and low price, and xx moon cake time-honored brand has many market advantages. Meet the demand and improve the service level.

3. Analysis of consumers' purchasing power: consumers pursue products that can meet their own needs and are inexpensive. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.

4. Analysis of consumers' consumption environment: Among many moon cake promotion activities, consumers have a lot of choices. We will improve the promotion environment to the maximum extent and improve the service quality in the promotion process, which is a real win-win situation for consumers.

(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by defeating our competitors can our "xx moon cakes" have greater sales and gain greater profits.

1. Competitor's strategy: In the same period, various methods such as mall promotion and supermarket promotion were adopted to promote sales, and they were combined with other products to promote sales.

2. Competitor's goal: to further expand the brand effect and improve the sales profit.

3. Advantages and disadvantages of competitors: the advantage is a wide range of expansion; The disadvantages are single means, high cost and inconvenient transportation.

4. Competitor's coping mode: There is a complete service organization, and all departments cooperate effectively, which can meet consumers' needs in time and accept consumers' feedback.

(D) Analysis of internal environment

1. Resources: We can contact suppliers in time, and the goods will not be piled up or out of stock.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.

3. Logistics input and output: convenient transportation and basically "zero inventory".

4. Production and operation: assembly line, quality assurance and efficient production.

Third, advertising analysis:

1. advertising goal: to realize real and extensive promotion activities through large-scale advertising.

2. Advertising fee: 1000 yuan.

3. Advertising information: promote brands, enhance influence, expand sales channels and increase sales.

4. Advertising media: newspapers and leaflets

5. Evaluation of advertising effect: achieve the purpose of promotion during the holiday season and establish xx brand awareness in consumers' hearts; Further promote the corporate culture of xx time-honored brand!

Four. Activities:

1, time: x month x day-the day before Mid-Autumn Festival

2. Location: Activities are limited to Hui xx City.

3. Activity preparation:

(1) Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".

(2) Drivers must be familiar with urban driving routes, minimize time consumption during transportation and improve transportation efficiency.

(3) Educate "Mid-Autumn Festival Ambassadors" in words and actions, and learn how to deal with problems.

(4) Appropriately increase the price of moon cakes to maximize the overall profit.

(5) Contact card merchants to buy a certain number of exquisite cards, which can be classified according to different gift-giving objects, such as lover cards, relatives cards and friends cards.

4. Promotion of activities:

Posters were posted in the mall about a week before the event was implemented, and the publicity breadth was also strengthened through newspapers, radio and other channels. But it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.

Verb (abbreviation of verb) Note:

1. Customers should pack the gifts according to their requirements, and ask and register the required detailed address and delivery time, so that customers can provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.

2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.

In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.

4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.

5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible to inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.

6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.

7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall. This is propaganda.