Discuss how to create a tourism brand image

——Strengthen tourism service management with the goal of improving quality. Actively promote industry standardization management and strictly implement the assessment and annual review of star-rated hotels; continue to carry out the assessment of "green tourist hotels" and star-rated hotels in the city's hotel industry, and organize Wuhai hotels represented by Binhe International Hotel to carry out star promotion work ; Continue to intensify inspections of the tourism market, and cooperate with public security, industry and commerce, taxation, price, culture, transportation and other departments to centrally control violations that disrupt market order and reduce the rate of tourism complaints.

——Accelerate the cultivation of large-scale backbone tourism enterprises. Through policy guidance and financial support, tourism enterprises are encouraged to become bigger and stronger through mergers and reorganizations, reserve the information resources of the top 50 travel agencies, large tourist attractions, and tourism development companies in the country, introduce large tourism enterprises, and complete the optimization and reorganization of tourism enterprises.

——Increase training efforts and improve the quality of tourism employees. Hire experts to train tourism practitioners in our city, give full play to the advantages of running vocational schools, accelerate the cultivation of high- and intermediate-level tourism management talents and practical talents, and improve the level of tourism services.

——Using excellence as the carrier, we will improve the recognition mechanism in the tourism industry. We will do a good job in evaluating and rewarding the best star-rated hotels, travel agencies with outstanding performance, and outstanding tour guides, promote corporate job training, and improve service levels. Continue to hold the "City-wide Hotel Staff Skills Competition" to select outstanding chefs and waiters and establish a group of advanced groups and typical figures in the tourism industry.