How to create and use customer profiles

. Hotel catering customers. Hotel customers fall into three categories according to the amount of food and beverage consumption: Category A hotel customers (VIP); Category B ordinary hotel customers (government agencies, enterprises and institutions); Category C ordinary hotel customers. The three types of individual customers (or new customers) should pay special attention to the construction of customer history files for type A customers and type B customers. 2. Collection of customer history file information. Guest history files can better reflect the hotel's service awareness and shorten the distance between the hotel and customers, allowing customers to build trust. , safe and cordial, hotel employees must use listening, careful service and conscientious service to receive customer information. To obtain customer information as much as possible, all employees must participate in the construction and management of guest history files together to achieve the goal. 1 , Doorman guides contact customers early. Job title: Excellent greeters can accurately address customers by their surnames, and can accurately convey guest details, special information, contact information, wedding menus, drinks, etc. to the waiter or orderer on duty. 2. The ordering clerk is mainly responsible for the communication process between the customer and the customer. 2. The ordering clerk is mainly responsible for matching the guests with nutrition and reasonable meal guidance. The ordering clerk is skilled in service knowledge and is authoritative. The ordering clerk serves as a guest guide and publicizes the hotel's products externally and bridges the ordering process. Use tactful language to communicate with customers and improve understanding of customers' surnames and special greetings. 3. Duty clerks, floor attendants, and important channels for obtaining customer information. Waiters provide common meal plans and detailed services. They also inquire about tea, drinks, etc., communicate with guests, and remember guests' surnames and honorifics. Service attention Guest promotion, especially for certain dishes and other service processes, is an important way for the waiter to interact with guests to obtain guest history information. 4. Hotel administrators must have good communication skills. Random visits to guests during restaurant inspections] When asking for customer opinions, use the surname to honor the guest. The administrator should interact with the guest. The exchange office has the basic ability to make customers feel familiar with new customers. The administrator adopts the form of a consultation form to solicit customers' opinions and uses euphemistic language to communicate with customers. Ask for the customer's last name and use glyphs to record it immediately. 5. Front desk receptionist bar counter Excellent cashiers and receptionists in the position of cashier contacting customers should be familiar with the relevant units and customer surnames, checkout methods or special needs, contact phone numbers, etc. for front desk reservations, banquet reservations, customer identification, and remembering customer surnames, which is an excellent way to obtain information