Cha was fined 450 thousand yuan. Why are celebrity drinks shops on the Internet always full of problems?

There are many popular drinks now, and milk tea is one of them. There are many different brands of milk tea in the market, each with its own characteristics. Many cities can see hi tea shops. Recently, it was reported that the advertisement of hi-tea was fined 450,000 yuan for false propaganda. What is the specific situation?

Xicha is the pioneer of new tea, headquartered in Shenzhen, Guangdong Province. Xicha originated from Jiangbianli, an alley in Jiangmen, Guangdong Province, on 20 12, and opened a new tea era with a cup of original cheese tea. Many consumers will look for brands that like tea to buy. So, have you drunk it?

The latest news, recently, Xicha affiliated company Shanghai Xichuang Tea Catering Management Co., Ltd. added administrative punishment. He was fined 450,000 yuan by Shanghai Baoshan District Market Supervision Administration for "using advertisements to make false propaganda on goods or services, deceiving and misleading consumers".

In fact, hi-tea has been exposed to health quality problems many times before. In September, 20021year, due to the mistake of the tea maker, the displayed "sample" beverage was given to the consumer, which led to the hospitalization of the consumer for gastric lavage. Subsequently, Xicha officially issued an apology statement saying that Xicha national stores had removed the same display props. However, this statement did not appease the public's dissatisfaction, and many netizens still have doubts about the management level of the tea shop.

It is worth noting that the penalty details of Shanghai Xichuang Yucha Catering Management Co., Ltd. are "Yangmei varieties upgraded to Dongkui Yangmei this season, with more juice" and "Selected Yunnan Shiping and Zhejiang Xianju Dongkui Yangmei, with moderate size, tight pulp and full flavor", which are not in line with the actual situation.

Guangzhou Municipal Market Supervision Bureau randomly conducted supervision and inspection on "Internet celebrities" beverage shops in Guangzhou. In the inspection of three online celebrity beverage shops, such as Naixue Tea, Xicha Tea and BHC, it was found that the prepackaged foods after opening was improperly preserved, and the signs of the pool, refrigerator and ice granule machine were not standardized. In April, according to Consumer Report, the consumption of potassium permanganate in five kinds of paper straws, such as Xicha, koi fish and Starbucks, exceeded the standard. On February 4th, 2065438+0818, some netizens revealed that there were finger pads in Xicha milk tea. The official response of Xicha did not use finger pads, but it still caused a lot of controversy ... The exposure of various problems made people feel palpitation.