How to integrate regional culture into hotel design?

Extension of Urban Culture In the sense of cultural communication, a hotel is an extension of a country's or a city's culture, and hotel design must first be integrated into the culture of the country and city where it is located. When a guest checks into a hotel, he usually subconsciously hopes that this stay will be a unique life experience. Whether this can be done is the premise for a hotel to provide quality service. Take hotels in Asia that receive international business guests as an example. The guests of these hotels come from all over the world, and they are looking forward to seeing oriental culture here. At this time, it is very important for hotels to do this. Moreover, the realization of all this can not be based on sacrificing functions, but should be given a sense of culture on the basis of meeting the functional needs of guests such as comfort, warmth, modernity and high technology. It is not easy to do all this, especially in Shanghai, a metropolis that is undergoing tremendous and rapid changes. For example, to design a good Italian restaurant, on the one hand, designers must understand Italian food, including its service characteristics; On the other hand, we should adjust measures to local conditions. In Shanghai, people will pay more attention to modernity and fashion, so Italian restaurants in Shanghai should not be too traditional, but should work harder on novelty and fashion. This is in sharp contrast to the traditional Italian Renaissance style. When dining guests walk into such a novel and fashionable restaurant, while retaining some traditional Italian styles, they will definitely stay. The restaurant of Portman Ritz-Carlton is just like this, which fully embodies the unique local culture of Shanghai as an international metropolis in the international cultural collision. The integration of hotel economy and culture. A hotel should be an enterprise that produces and manages culture. When guests come to the hotel, they have a very important psychological expectation, that is, to enjoy culture and consumer culture and obtain the highest cultural added value. Therefore, hotel culture plays a decisive role in the strength of hotel competitiveness. The hardware lies in the building and decoration of the hotel, and the decoration can be integrated into the architectural aesthetics of the ancient buildings in China, which will be a very attractive visual enjoyment. At present, China and the world are expecting such enjoyment! Software lies in management and service, and the management process of hotel culture is essentially a process of cultivating the same values of hotel employees. China traditional etiquette should be used and popularized more reasonably in hotel service. Employees' manners and manners should be more oriental, while respecting western manners. Customers come to the hotel to spend money, mainly to meet their emotional needs and cultural needs. What customers need most is care, not fancy the luxurious chandeliers and shiny marble floors of the hotel, so technology is more used to help employees serve guests better. China's ancient and long-standing culture embodies kindness, morality and care. All these can guide us to build a hotel culture with China characteristics. We can try to make a Chinese-style hotel and show the world the profound culture of our nation. China culture is a treasure, which can be well displayed and attracted by hotels. China and the world need a truly pure China hotel, and China Hotels Group will be more competitive. It opened the door for the world to know about China hotels and injected new vitality into China hotel economy. If a hotel wants to have its own characteristics, it must have its own unique hotel culture and spiritual background, because healthy and excellent hotel culture is an indispensable key factor to form the competitiveness of the hotel. The premise of hotel industry innovation is to eliminate the misunderstanding of thinking that imprisons its development. A misunderstanding of hotel entrepreneurs is that hotels don't need any personality. So they will simply transplant the business model, business process, customer service model and hotel design of new york or Paris to other cultural bodies. So you can hardly find any significant difference between high-end hotels in Switzerland and those in Guizhou, China. This is an important and fatal misunderstanding. Because of this misunderstanding, every traveler comes to the hotel without feeling "at home" or feeling fresh about the unique regional culture. The monotonous hotel life makes the journey uncreative and romantic. If the hotel industry wants to break through the predicament in the crisis and create its own competitive advantage, it must embody the unique regional culture, implement the differentiated competitive strategy, provide distinctive services for customers (tourists), highlight the special cultural traditions and cultural landscapes of each region, and make customers (tourists) realize "poetic residence". Differentiated competition strategy requires the hotel industry to make corresponding changes in business model, operation mode, human resources and corporate culture, so as to create profits and realize sustainable development. China is rich in traditional culture, as well as rich and diverse regional culture and national culture. Unfortunately, our hotel industry still lacks a valuable understanding and recognition of China's traditional cultural accumulation and regional national culture, and lacks self-awareness and self-confidence, so we can make full use of it on the basis of mastering it. Many valuable cultural resources have been wasted by the hotel industry. We are just imitating the hotel forms in Europe and America, and making the hotels in Guizhou minority areas as luxurious and high-end as Paris or Zurich. However, although such hotels are luxurious in appearance, they lack internal attraction and attraction to tourists. Due to the lack of conscious and ingenious use of traditional culture and regional national cultural symbols, our hotel has no personality and uniqueness, and it is difficult to provide differentiated services and gain competitive advantages. Pan Ming of Tang Zhi said, "If you are new, you are new, you are new." I believe that the hotel industry in China will meet the challenge in the new global economic competition environment and shape its competitive advantage through unremitting changes; Through the conscious application of national traditions and cultural accumulation, the hotel industry in China can find its own unique cultural symbols and create a unique hotel culture in China, so as to occupy a place in the global competition and realize sustainable development.