Traditional Culture Encyclopedia - Hotel franchise - Inspiring entrepreneurial stories of college students
Inspiring entrepreneurial stories of college students
Life can be sweet or bitter, but it cannot be tasteless. You can win or you can fail, but you cannot surrender. Below is the inspirational entrepreneurial story of college students that I bring to you. Welcome to read it.
1. Chongqing college students sell hand cakes, earning an annual income of 2.5 million!
College students’ entrepreneurial stories
Chongqing college students sell hand cakes
Yu Huapu, a college student born in the 1990s, became a small hand-cake owner in his junior year. In the past two years, chain franchise stores have opened all over the university town
Have you ever eaten Taiwanese hand-cakes at Beicheng Tianjie Snack Street? ?The owner of this small shop of less than 10 square meters is actually a college student born in the 1990s who has just graduated. Yu Huapu became a small business owner of hand-made cakes when he was a junior in college. In two years, he developed 4 directly-operated stores, 1 processing plant and 8 franchise stores, with an annual income of 2.5 million yuan.
At 4 o'clock every afternoon, there are already five or six white-collar workers lining up in front of the Beicheng Tianjie Snack Street store. Put the dough, fry the eggs, add the seasonings... Three minutes later, two hand pancakes were freshly baked and handed to the customer in front. It's different from traditional pancakes. This pancake has thousands of layers, with thousands of dough threads. The outer layer is light golden yellow and the inner layer is soft ***.
Can sell 400 cakes every day
With so many people surrounding the store, why do customers still join in? "These five or six customers are living signs. Customers may not know us, But looking at the popularity, they will be attracted to try new things. "Yu Huapu said that the secret of the snack bar is to keep the popularity strong. The more people queuing up, the better the business.
"In the past, we pursued speed. When there were many people, we would serve 6 cakes at a time." Yuhuapu said that when he opened his first store in 2011, this quick method did not win the favor of customers. He specially went to Chengdu snack streets to inspect and found that the owners of similar snack bars always work slowly and carefully. Even if there is a long queue outside the store, don’t panic. There is an endless stream of customers coming, waiting for their delicious food.
Yu Huapu returned to Chongqing and began to ask the chef to only make two cakes at a time, and sometimes even one cake. This marketing method has received a good response. The cakes maintain the best taste, and more customers line up. An average of 400 cakes are sold every day.
The franchise store made profit in 4 months
Yuhuapu’s Beicheng store was opened two months ago. Although it cost 13,000 yuan in rent, it has become a living thing in the store. Shop sign. The Beicheng store can now sell 15,000 cakes per month. With such popularity, Boss Yu welcomed three new franchisees at the beginning of the month.
Yu Huapu said that judging from the situation of the five franchisees last year, profits can basically be made in four months. The franchise fee is 10,000 yuan, the store size is 3-10 square meters, and the rental price is usually around 3,000 yuan. After deducting raw materials, rent, water, electricity, coal and labor costs, assuming that each store sells a minimum of 300 cakes, the average monthly net profit is 8,000 yuan.
At the beginning, Yuhuapu wanted to operate a chain direct operation model, but when they had their third direct operation store, they began to polish the brand. If you want to compete with big brands and open up this market segment, you must attract franchisees.
"For every piece of dough sold to franchisees, they earn 8 cents, while we only earn 50 cents. Small profits but quick turnover." Yuhuapu said that based on 10 months, the five franchise stores would buy at least 2,500 yuan a day. A dough maker, his annual turnover can reach 1 million yuan just from selling dough.
2. College students grow mushrooms after graduation: annual output value reaches 10 million yuan
College students’ entrepreneurial stories
College students grow mushrooms
One year 10 million
Li Zhengsen, who was born in 1986, grew up in a rural area. He is kind-hearted and helpful. When the elderly in the village have difficulty carrying water and burning firewood, he always runs to help. Whenever he heard adults talking about poor villagers who had no money for medical treatment, he imagined that he would become a big boss in the future and allow those poor neighbors to work in his company and earn money.
In 2009, Li Zhengsen graduated from Anhui Construction Industry College and found a construction job in the county. Because the major he studied corresponds to his major, and he is hard-working and courageous in his work, he is very popular with company managers. One day, Li Zhengsen went back to his hometown of Wafangkou Town to visit his parents. He was in the same car with a 15-year-old boy from the same village. This boy had very good academic performance, but because his father was disabled and his family was poor, he was not admitted to a key high school.
This once again fulfilled Li Zhengsen’s childhood dream: to start a business and set up a factory, and lead the villagers on the road to wealth!
In the autumn of 2009, the local government encouraged college students to return to their hometowns to start businesses, and the village introduced broiler breeding enterprise. Li Zhengsen, who had only been working in a construction company for two months, quit his job and started broiler farming with full confidence. He rented land, took loans, and built sheds. He invited some left-behind elderly and disabled friends from the surrounding area to work, and even his own parents were involved. Help management. What he didn't expect was that half of the 4,000 chickens he purchased for the first time died from the heat on the road. When the finished chickens were sold, the purchasing manager said that the breeding scale of 2,000 chickens was too small and the corresponding labor costs would be too high. If you can't make money, you will definitely lose money. The 6,000 chickens he bought back for the second time were finally raised, but the market price of broiler chickens plummeted. When he received the money for selling the chickens and looked at the empty chicken shed, he burst into tears and lost more than 200,000 yuan. He lost more than 200,000 yuan. I didn't sleep for three days and nights. On the fourth day, when he was trying to pay the villagers wages, the villagers knew that he had lost money and asked him to repay the bank loan first, but he insisted on paying the villagers wages first. Li Zhengsen's enthusiasm for returning to his hometown to start his first business was extinguished.
Li Zhengsen’s introduction of shiitake mushrooms was purely accidental. In the summer of 2010, in order to make up for the losses in raising chickens, Li Zhengsen started buying and selling Zhuling with a friend. Once, he went to Ningshan County, Ankang, to buy Polyporus cocos. When he saw that the local edible fungi industry was booming, he became interested in cultivating edible fungi. He found that in the past, basswood was used to cultivate mushrooms and fungus in Zhashui. As people pay more attention to ecological and environmental protection, the local basswood edible fungus production will inevitably become less and less. However, the production of mushrooms in bags is still very limited in Zhashui. This should be It was a business opportunity to get rich, and Li Zhengsen took his sights on this project. After a manager from Ningshan learned about his entrepreneurial experience, he was moved by Li Zhengsen's honest, honest and compassionate heart, and agreed to cooperate with Li Zhengsen.
At the end of 2010, with the support of Xiaoling Town ***, Li Zhengsen rented more than 40 acres of land in Jinmi Village and established Shaanxi Zhengsen Agricultural Ecology Co., Ltd. with a registered capital of 3 million yuan. He also registered Received the “Zhengsen” green food trademark. In 2012, Li Zhengsen invested in the construction of 150 glass fiber skeleton greenhouses and purchased more than 50 supporting equipment for edible fungi production such as high-efficiency sterilization furnaces, automatic bagging machines, and electric turning machines. At the same time, he also built a bagging workshop, a strain room, and an inoculation room. , boiler room, warehouse, cold storage and processing and packaging workshop.
Jinmi Village is both a big chestnut village and a big walnut improvement village. Every year, forestry management produces a large number of tree branches and plant straws. Since establishing the edible fungi company in Jinmi Village, he has purchased these tree branches, discarded straw, corn cobs, bran, corn bran, etc. from the villagers, turning these past wastes into strings of money. Li Zhengsen also puts a lot of thought into ecological recycling management, specializing in the production, processing, and sales of edible fungi. After using the edible fungus culture medium, it is returned to the fields as organic fertilizer. The entire industrial process ensures that no harm is caused to the environment. The company adopts " The "company + association + farmer" model gives full play to the demonstration and leading role of leading enterprises, unified training, unified management, unified recycling, and unified Zhengsen brand sales, which improves the ability of mushroom farmers to resist market risks and drives surrounding farmers to develop high-quality, efficient, and Ecological and safe agriculture. In March 2012, under the leadership of Shaanxi Zhengsen Agricultural Ecology Co., Ltd., Jinmi Village established the Jinmi Edible Fungi Industry Association. 33 farmers in the village joined the association and relied on Zhengsen Agricultural Ecology Co., Ltd. to develop edible fungi. Only last year Murakami It produces 1.5 million bags of edible fungi and 1,750 tons of fresh mushrooms, with an annual output value of 10 million yuan.
3. A beggar born in the 1980s started selling barbecue online for 500 yuan and earned 4 million
College student entrepreneurial story
A college student started selling barbecue online for 500 yuan
In 1983, Li Ye was born into a wealthy family in Yancheng, where his father ran a large catering company. Recalling his life back then, Li Ye said that although there was no concept of rich second generation at that time, he was definitely one. My hotel was called Xingda Hotel, which according to current standards should be regarded as a club. When I went to college in Changzhou in 2001, my monthly living expenses were at least 5,000 yuan. On campus at that time, I was definitely considered to be at the level of a rich second generation.
But the good times did not last long. In 2003, the hotel my father had been running for nearly ten years went bankrupt. Li Ye's living expenses suddenly dropped from more than 5,000 yuan per month to less than 100 yuan.
During those days, Li Ye carried boxes in front of a computer store in Changzhou to earn living expenses. He continued this way until he dropped out of school in 2003. After his father went bankrupt, the family once tried to raise crabs in Yangzhou. However, SARS was encountered in 2003, and there were also unexpected events such as floods, so the farm was not successful. Our family returned to Yancheng.
"When I returned to Yancheng, my boss only had more than 500 yuan left, and the whole family was worried about their livelihood. I went out for a walk one night and saw a barbecue stall that was doing very well. Thinking about this The cost was small, so I later worked for the owner of the barbecue stall for free." Seeing that Li Ye was not afraid of hardship and fatigue, the chef told him all the ingredients without reservation. Two months later, Li Ye opened his own barbecue stall next to Yancheng Normal University. Unexpectedly, it was very prosperous. In two months, Li Ye made 1,700 yuan per session.
After his livelihood was guaranteed, Li Ye took the college entrance examination again in 2005 and was finally admitted to Shanghai Publishing and Printing College. In school, Li Ye majored in multimedia design. It is said to be multimedia design, but in fact it is a major in the application of computer knowledge such as web design. He didn't focus solely on studying. "I went to class during the day and went out to work at night, mainly helping merchants with e-commerce services. What I'm most proud of is that when I was a sophomore, I went to an online trading company in Shanghai that dealt with game currencies. It was somewhat similar. This experience laid the foundation for my later e-commerce career on eBay in the United States." In June 2008, after Li Ye graduated from university, he had the dream of starting a business with the help of his classmates and relatives. Next, he founded Shanghai Tiantian iGou.com, but soon withdrew from the team due to stock issues.
Hitting rock bottom again, Li Ye thought about his barbecue again. While Li Ye was studying in Shanghai, his father also moved his barbecue stall from Yancheng to Shanghai. One day in October 2008, Li Ye, who had failed to start a business, was helping his father take care of the barbecue business at home. That day, an idea suddenly came to my mind. I had been struggling with online stores for many years, so why not open a barbecue restaurant online? As soon as he said it, Li Ye started to build his online barbecue restaurant. < /p>
In April 2012, Xiao Wei, a junior in college, invested 5,000 yuan to open an online store without telling his parents. "I was a little worried at first, after all, it's so much money," Xiao Wei said. Online store photography, art, pre-sales and after-sales all require skills. She could only explore step by step and try again if she failed. At that time, she and her boyfriend were running the online store every day, "sitting from 9 a.m. to 11 p.m., and would suffer from insomnia due to stress." She said, "During that time, life was a bit chaotic, and I gained a lot of weight. "When talking about the early hardships, Xiao Wei is still complaining a little bit, "I have to buy hundreds of pieces from the manufacturer every time. It's really stressful and I'm afraid that the goods won't sell."
In May 2012, Xiao Wei’s online store finally started to improve. “After all, we made 2,000 yuan in the first month!” Recalling it, Xiao Wei couldn’t hide his excitement, “I was very happy at the time. It’s so miserable, I think online stores are more profitable than running a grid shop.”
In the beginning, Xiao Wei's online store mainly sold mobile phone cases. He drew pictures on the mobile phone cases, and then took pictures and posted them online, but the business was not good. Later, her art-loving boyfriend gave her a suggestion, asking her to focus on uniqueness and create an online store with her own style.
After that, Xiao Wei began to target the student bag market. In order to pursue uniqueness, she often spent money to buy imported handmade bags with strange styles. Once, a friend in the UK said that there was a nice-looking cowhide bag. "I saw the photo of that bag and I thought the production and style were very unique." Xiao Wei asked his friend to spend several thousand yuan to buy it back and then put it up for sale in his own shop. , "Many people are rushing to buy it, and I feel like I have found a way out."
Subsequently, Xiao Wei began to operate unique handmade bags, and since June 2012, the online store's business has been getting better and better. "One day, I took 300 orders," Xiao Wei said. Faced with such a large business, she and her boyfriend suddenly felt at a loss. At that time, they were the only two people in the store, and they had to do the packaging and delivery by themselves. "We were busy from morning to night, and it felt like moving bricks. By the time the goods were shipped, both he and I felt that our hands had no feeling."
Xiao Wei said that the products in her store are all from manufacturers in Guangdong. For this reason, she also visited the manufacturers in Guangdong and agreed to authorize them after seeing that they had relevant production qualifications.
After production is completed, the goods are piled at home and then shipped out by yourself.
"When I settled the account in April this year, I found that I had earned 300,000 yuan." Although he knew he had made money, Xiao Wei was still surprised when faced with this figure. Now, her online store has a transaction volume of 200 items per week. "Calculated, she can sell goods worth 60,000 to 70,000 yuan a month, and she can earn about 30,000 yuan after the cost."
In Xiao Wei’s online store, the reporter also noticed that the cheapest product in her store was 7 yuan and the most expensive was 666 yuan. In the first half of the year, the store received 2,911 positive reviews, with a positive review rate of 99.71%. The reporter learned from the interview that the total number of positive reviews is equal to the amount of goods sold. In other words, Xiao Wei can sell at least 4,000 goods in a year, which does not include the number of negative reviews. According to her, the profit of a product ranges from tens to hundreds of yuan. After all, it is entirely possible to earn 300,000 yuan a year.
The reporter also learned that the store’s reputation level reached 4.8% and had 4 blue diamonds. Xiao Wei told reporters that a blue diamond has 251 points, which means it requires 251 positive reviews to upgrade to one blue diamond, and 2001 to 5000 points to upgrade to 4 diamonds. She now has 4 blue diamonds, which shows that she now has at least 2,000 positive reviews.
On June 8, Xiao Wei bought a Harley motorcycle worth 130,000 yuan and a Mercedes-Benz *** art car worth 160,000 yuan. "My boyfriend drives a Harley, and I drive a *** art myself." ", Xiao Wei said, "Actually, my idea is very simple. I have fun and enjoy myself when I make money." When the reporter asked whether the full payment was paid, Xiao Wei replied: "It was purchased in installments. It is impossible for us to use the working capital to buy the car at once, but also to replenish and purchase goods."
Next, Xiao Wei wants to set up a studio and continue to expand the online store. "I plan to hire two or three more people to take charge of photography, art and customer service respectively, so that everything can be operated professionally," Xiao Wei said. There is no secret to success, and she has also walked through failures step by step.
5. A little girl born in the 1990s invented magnetic paper-cutting and earned 300,000 yuan a year
Entrepreneurship story of college students
Entrepreneurship story of the post-90s generation
Magnetic paper-cutting
In September 2008, Wang Ziyue reported to school and became a freshman majoring in pharmaceutical marketing at the School of Medicine and Health Management of Hangzhou Normal University. She chose this university because she heard that it is a school that promotes and supports college students to start their own businesses. Jack Ma, the founder of Alibaba, whom she admires, graduated from here. Another reason is that Hangzhou is very close to Yiwu, which makes it easier for her to realize her entrepreneurial dream.
In school, relying on several patents such as magnetic paper-cutting, Wang Ziyue formed his own "Feidianer" magnetic paper-cutting entrepreneurial team to fully demonstrate his talents. In June 2009, she registered her own company in Yiwu - Yiwu Yifenhong Magnetic Paper-cutting Co., Ltd. Later, he founded a magnetic paper-cutting creative culture company with classmates who also had entrepreneurial dreams. On November 1, 2009, Wang Ziyue led her magnetic paper-cutting team to participate in the Zhejiang University College Student Career Planning Competition with the theme of "Inspiration, Talent Development, Employment, and Entrepreneurship", and competed with more than 300 projects selected by 85 universities across the province. The works competed fiercely on the same stage, and finally won the highest award of the competition - "Double Top Ten Career Planning Star".
On December 24, 2009, Wang Ziyue’s magnetic paper-cut cultural and creative company won the first place in the Hangzhou Economic and Technological Development Zone’s “College Student Entrepreneurship Training Camp and Entrepreneurship Competition” and received 10,000 yuan in entrepreneurial funding assistance. The organizer also provided Wang Ziyue with a two-year rent-free office space in Binjiang District, Hangzhou.
On January 20, 2010, the "Meet in High-tech Entrepreneurship at a Young Age" Hangzhou College Student Entrepreneurship Creative Selection Grand Prix hosted by the Hangzhou Daily College Student Entrepreneurship and Employment Club and the High-tech Zone (Binjiang) College Student Entrepreneurship Park, " The "Magnetic Paper-cutting Cultural Creativity" team won the gold medal again and received a New Year's gift from the organizer - a bonus of 5,000 yuan and a business funding agreement worth 10,000 yuan.
6. A Shenyang college student started his own business and earned 15,000 yuan a month as a "shoe shine brother"
College students' entrepreneurial story
The entrepreneurial story of a shoe shine brother
Two years ago, Li Hongfu, a native of Shenyang, graduated from Tianjin Light Industry College with a bachelor's degree in e-commerce. Like most students with dreams, he chose a big city to settle down in life. From Tianjin to Hangzhou and then to Qingdao, he shuttled among various well-known companies wearing business attire and leather shoes all day long. "The salary is not high, the pressure is great, and I drag my tired body around in the bright lights of big cities every day. I always feel that this city does not belong to me, and I do not belong to this city." A serious lack of belonging made Li Hongfu I began to think seriously about my own life. "The reason why I stayed in the big city to continue the seemingly decent but actually painful dream was because I couldn't let go of the fact that I had gone to college."
By chance, Li Hongfu discovered that the field of shoe shining is very promising. potential. After further investigation, he discovered the business opportunities inside. "Most people born in the 1990s now have poor self-care ability. They don't know or have no time to take care of the high-end shoes they wear. And now that the demand for luxury goods has increased, many high-end shoes, bags, and clothes have no follow-up maintenance." Li Hongfu said that this discovery gave him the urge to return to his hometown to start a business, and he began to visit some shoe shine shops and learn skills from others.
In December 2012, Li Hongfu’s “Aromatherapy Shoe Cleaning Shop for College Students” opened in a low-key manner on Songshan Road in Yuhong District. He is both a shoe polisher and the boss of a small shop of nearly 30 square meters, and he is very busy every day. The hardest time was the day before New Year's Eve. He got up from 5 o'clock to shine shoes and worked until 24 o'clock. "The moment the store closed, my body was so tired that it felt like falling apart, but looking at the shiny shoes on the ground, I felt a great sense of satisfaction and accomplishment." Li Hongfu said, The reason why the word "college student" was added to the name of the store is to tell all customers that he, the shoe shiner, is a college student. There is nothing special about being a college student, and he can also shine shoes for others.
At first, some customers were curious about Li Hongfu's choice and thought it was a pity for a college student to become a shoe shiner. "What's the point of going to college after graduating from college and working as a shoe shiner?" Every time, Li Hongfu would smile slightly: "Don't overestimate the status of a college student. In fact, this status means nothing. Some people regard it as a coat of vanity. I firmly believe that only by letting go can one stand up. Many college students complain that it is difficult to find a job, but in fact it is this identity that harms them."
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