How do hotels cooperate with travel agencies?

Hotel and travel agency cooperation plan:

I promote each other's products and point out the corresponding preferential policies under their respective industrial models.

For example, cooperative travel agencies can indicate the preferential policies of restaurants in the publicity list to attract more customers; All kinds of promotional materials of the restaurant can indicate the relevant promotional information or preferential policies of the travel agency.

Second, the cooperative travel agency is the first choice for the annual outing and employee tour organized by the restaurant; Through consultation, both parties formulate joint membership cards and distribute them to their major customer groups.

Features:

1, the cooperation between enterprises is guided by a cooperative thinking, rather than pure competition in the past;

2. Cooperation among enterprises is endowed with more and more knowledge meanings;

3. The latest scientific and technological achievements and means are increasingly used in the cooperation between enterprises;

4. The cooperative environment of enterprises has changed. The development of information industry has brought great influence to enterprise cooperation; The integration of international economy and market makes it possible for global enterprises to cooperate; The progress and innovation of science and technology have greatly promoted the cooperation between enterprises.

Reasons for enterprise cooperation:

The choice of enterprise strategy:

Enterprises establish strategic partnerships in order to improve their competitiveness or marketing ability. The reasons for establishing partnership are also varied, both from the perspective of a certain resource demand or transaction cost and from the perspective of a variety of strategic cooperation options.

The necessity of mutual learning:

Establishing cooperative relations between enterprises can enable enterprises to obtain new learning opportunities. Get new technologies and skills from each other, improve the advantages of enterprises through their own innovation and discovery, optimize the learning curve, and achieve the goal of development and growth.

The need for system perfection:

Institutional environment and social norms will bring pressure to enterprises. Enterprises must work towards social norms, and it is best to join the relationship of partners in order to gain the trust of others and some related resources, so as to improve the ability of standardization and institutionalization, help themselves acquire key resources and experience, and keep their reputation, social value and environment consistent.