Upgrade of Shanghai Pudong Development Bank's credit card service: Scene-based hierarchical management of key customers

The idea of scene-based hierarchical operation for upgrading key customer groups of Pudong Development Credit Card Service is as follows: 1. According to the characteristics, customers are stratified, and customers are divided into different levels according to their occupation, income and consumption habits. For example, customers can be divided into high-income customers, white-collar customers and student customers. 2. Design different service products according to different levels of customer demand, and design corresponding service products according to different levels of customer demand. For example, for high-income customers, credit card services with higher quotas and more discounts can be provided; For white-collar customers, you can provide more merchant discounts and points; For student customers, we can provide more educational consumption concessions. 3. Focus on customer consumption scenarios. For each customer group, analyze their frequent consumption places and payment methods, and design corresponding services. For example, for high-income customers, we can provide more consumption concessions through cooperation with high-end restaurants and travel companies; For white-collar customers, we can provide more discounts by cooperating with e-commerce platforms and airports. 4. Promote services through various channels. When promoting services, we should adopt different channels according to the characteristics of customer groups. For example, for high-income customers, it can be promoted through private banks and high-end social occasions; For student customers, you can promote it on campus. Through the above methods, the scene-based hierarchical management of key customers of Pudong Development Credit Card can better meet customer needs, improve customer satisfaction and promote the sustainable development of credit card services.