The Background and Present Situation of Changchun Department Store

Changchun Department Store Group Co., Ltd. was established in June 1952, June1992+1October 65438.

It was restructured into a joint-stock enterprise and listed on the Shanghai Stock Exchange in April. 1994. Company building

Covering an area of more than 60,000 square meters, it is located at the intersection of renmin street and Chongqing Road in Changchun City.

The mature business district has created the company's best geographical advantage, and our company is a large-scale enterprise in China.

Among them, department stores have certain scale advantages and market competitiveness, and have good

Geographical location and strong passenger flow group.

The company's main business is department store retail operation, with boutique food health pavilion and cosmetics.

Commodities/watches shopping malls, jewelry shopping malls, famous shoes and bags halls, gentlemen/sports halls, popular girls' halls, famous ladies' halls, home life halls, figures.

Yard Square, Home Appliances Shopping Mall, Men's and Leather Goods Monopoly Area, Down Jacket Hall, Small Appliances Shopping Mall, Arts and Crafts Cultural Center.

Over the years, with the full support of all walks of life, the company actively explored the market and became an excellent enterprise in the fierce market competition.

Culture, image, reputation and brand create the market, and establish a business philosophy with company characteristics: "compete with image and win with reputation."

Win "; Business policy: "Changbai revolves around the public and becomes a caring shop for the people"; Business philosophy: "Be responsible for customers and satisfy them";

The merchant promises: "Unsatisfactory return"; Business tenet: "Genuine goods at a reasonable price, honesty-oriented". The company has won many national, provincial and municipal awards.

There are more than 150 awards. While achieving economic and social benefits, the company has a strong business background and business reputation.

Form a huge wealth of the company.

In May 2005, the company completed the equity reform, and Shanghai and Yongyuan Company became the new major shareholders of the company.

I hope that in the future, Changbai Group will focus on building popular fashion department stores and seek greater development in hotel chain operation. In the strategic development

At the exhibition, the company will reposition the market, change its business process and transform from traditional department stores to modern department stores; In the employment system, it is required to know

Education, specialization and youthfulness give young people a broader development space, in terms of employee recruitment, training, promotion and assessment.

Establish a scientific evaluation system to lay the foundation for the company's long-term development; In terms of management means, it should be unified according to its own individual needs.

Management, greatly improve the company's operational efficiency; In terms of service quality, adhering to the company's concept of "service first, family service", we create warmth.

Consumption atmosphere. While promoting the company's harmonious customers, the company provides consumers with high-quality goods, elegant environment, preferential prices and tangible services.

Relationship, scientific management, modern marketing mode and teamwork spirit, with new thinking, new image and new look; Leading hair

Exhibition strategy, leading management system, leading brand image, and modern mass department stores selling fine products and famous products have created markets and competition.

Strive for the market, occupy the market, and strive to make the company a super commercial flagship in Jilin Province and even the whole country in a relatively short time.