Should Atour Department Store use logistics or express delivery?

Logistics.

Atour Group released the "Six Major Service Commitments" and "Two Major Price Guaranteed Commitments" policy for supply chain procurement - six major service commitments: guaranteed return within 7 days, guaranteed replacement within 30 days, replacement of damaged goods, and upstairs Service, delivery guarantee, and quality assurance commitments; two major price guarantee commitments: price reduction and refund, and price difference refund.

The release of this policy has aroused widespread attention and curiosity in the industry. In the past, the impression Atour left on people was that the brand and product came first.

Nowadays, Atour is working hard to build supply chain. What are the points worth paying attention to? Do you have sufficient capabilities and advantages?

At present, there have always been pain points in the industry supply chain system where efficiency, cost, and experience are difficult to achieve the best balance. For investors, the existing development constraints have caused greater difficulties in hotel investment and returns. Serious impact.

According to CHPI's "China Hotel Industry Supply Chain Index" report, the current price of individual categories in the entire industry's supply chain is about 10% higher, and about 90% of daily operating materials are purchased from the platform, but there is a lack of price advantage. The speed of logistics and distribution is weak. Under the same circumstances, offline procurement has more advantages.

Furthermore, as supply chain prices drop, product quality also declines. 75% of investors believe that the current supply chain prices of various brands are generally on the high side, and reducing prices without reducing quality has become investors’ biggest expectation for hotel supply chains.

Faced with the existing development constraints of the hotel industry supply chain, how to unblock the industry chain’s blockages and breakpoints and improve the resilience of the supply chain? Allow investors to obtain more value and income? This may be a confusion shared by many hotel groups.