"I invested millions, but you are fighting for the king." What about the arrogant post-00s generation Yu Yan now?

As the saying goes, "Since ancient times, heroes have emerged from youth." Youth represents hope and vitality, and is always full of vigor. "A strong youth will make a country strong." The youth period is a period of determination to study and study, and there are very few geniuses among teenagers who can make great achievements at a young age. For example, in the business field, Facebook founder Zuckerberg and the world's richest man Bill Gates both started entrepreneurship when they were students, and eventually created a business empire. Their success aroused countless people's imagination and imagination of talented teenagers. chase. In China, it seems that such a talented youngster has emerged. She is the metaphor of the post-00s generation. She once described her entrepreneurial plan on a program and even made bold remarks: "I invested millions, but you are building a business." "The King." once attracted a lot of media attention, but what is the current situation?

Yu Yan is only 16 years old and is in her second year of high school, but she has rich entrepreneurial experience. She started her business at the age of 14, formed an entrepreneurial team in school, and participated in the National Innovation and Entrepreneurship Competition. , and finally won the first place among the Internet industry teams in Guangdong Province and received a national bonus of 500,000. In 2016, Yu Yan participated in another financing program. Facing multiple investors, she explained her entrepreneurial ideas in a structured and logical manner without any stage fright. In the end, she won the favor of Dangdang founder Li Guoqing and got the award. 1 million investment, and then Yu Yan established his own company Noah Continent with a total investment of 1.5 million. According to Yu Yan, Noah Continent’s business scope is an online shopping platform for people born in the 2000s. Not long after the company was established, it won the Best Creative Award in the Plateno China Innovation Experience Challenge and received an investment from Plateno Group. Currently, the company’s The valuation once exceeded 10 million.

To be able to achieve such impressive entrepreneurial results at such a young age, Yu Yan’s success is inseparable from his personal talent and hard work, as well as his family’s education and cultivation.

Yu Yan was born in a wealthy middle-class family. His father has worked in the Internet field for more than 20 years and has rich experience. In 2004, he raised 30 million yuan to establish China's earliest air ticket and hotel e-commerce platform - Wangliantianxia. It has 7 companies.

Yu Yan’s father has been relatively advanced in Yu Yan’s educational philosophy since she was a child. He never asked Yu Yan to get a certain score or rank in the exam, or even how good she must be in the exam. Middle school, and going to a prestigious school in the future, these are often the ardent hopes of middle-class families for their children.

Yu Yan’s father believes that grades are not the only criterion for measuring a child, and that getting into a prestigious school is not the only way out for a child. Compared to staying in a safe ivory tower, Yu Yan’s father hopes that Yu Yan will Yu Yan can get more exposure to society, so since Yu Yan was in junior high school, her father often took Yu Yan to his company to let her get in touch with society as early as possible.

Yu Yan sometimes worked as a helper in his father's company, and sometimes visited various work projects of the company. Under a subtle influence, he had a basic understanding of the Internet field very early. When his peers were still playing While playing video games, she once understood what an e-commerce network is.

At the same time, she also developed a keen business sense. At that time, the e-commerce industry was booming, and she initially developed a shopping website that separated e-commerce networks and social sharing, which was similar to a kind of friend. A business model in which the circle shares products with each other, buys and sells products, and uses the network base to expand the scope of business.

After receiving bonuses and financing totaling 1.5 million, Yu Yan founded her own company and named it Noah Continent. According to her, the name originated from a story in the Bible. : Noah built a big ship and led the animals and plants in the flood to escape from the flood. Finally, he was reborn and continued the inheritance of the species.

Yuyan hopes that Noah Continent will become a revolutionary force in the field of e-commerce, bring a new shopping experience to customers, and promote the integration of e-commerce and social networks.

Yuyan’s company has attracted enough attention when it first started, and the company’s operating model can also give people a refreshing feeling. However, one year later, Yuyan has found it difficult to get the company off the ground. Officially operational.

Currently, the official website of Noah Continent only has a homepage, and no application APP has been launched, and no merchants have settled in, and users cannot shop there. In short, Noah Continent seems to be still It's just a concept and has not yet been put into practice.

According to this, Yuyan himself admitted that the mall of Noah Continent is still in the internal testing stage, and when he put the original operation concept into practice, he discovered many problems and made many corrections. This has resulted in Noah Continent being in a long internal beta stage.

One of the problems encountered by the Yuyan team is that it is difficult to establish an e-commerce platform with a certain scope just by sharing contacts through the circle of friends.

For example, if a person only has 100 friends, then even if he successfully sells things among these 100 friends, there is an upper limit on the number of items he can sell, but at the same time When he purchases goods in batches, he must reach a certain purchase quantity, which can easily lead to a backlog of goods.

And after internal testing, it was found that Noah Continent’s interpersonal shopping model does not have great advantages compared to traditional e-commerce networks. Acquaintances buy and sell items with each other, and the prices may be lower and the products are trustworthy. , but at the same time, the product categories will definitely not be so rich. Now the development of traditional e-commerce is relatively mature, returns and exchanges, and freight insurance are relatively mature, and product quality is guaranteed.

At present, there are an endless stream of apps focusing on low-priced products, such as 1688, Pinduoduo or Taobao Special Edition, on which there are many high-quality and low-priced products in a wide variety.

In contrast, it seems that Noah Continent’s operating model no longer has clear advantages, and it has also missed the window for the vigorous development of e-commerce. After its official launch in the future, it wants to be among the many e-commerce companies. It is really difficult to fight out in the platform.

At the same time, Yu Yan is also experiencing the trade-off between studies and entrepreneurship. Yu Yan is currently in the second year of high school and is busy with schoolwork. It will definitely be difficult to devote himself to supervising the company's operations. And Yu Yan's Noah Continent The company currently has 11 people recruited. Its legal representative is Yu Yan’s father, who usually helps with the management.

Yu Yan revealed that she will still focus on her studies in the future, and her father also believes that she needs to learn knowledge systematically and professionally so that she can better start a business in the future. Facing the future of Noah Continent, Yu Yan behaved relatively calmly. She bluntly said that if the business fails, it will be regarded as an experience. After the 1.5 million starting capital is spent, the company can only be suspended.

Looking at Yu Yan’s entrepreneurial experience, we found that even though she has execution ability that surpasses her peers, a keen business sense, and the courage to put it into practice, her talent is not yet at the level of a genius. , but after layers of rendering and packaging by the media, Yu Yan finally appeared in front of people as an entrepreneurial genius who spoke wildly.

As early as when she participated in the financing show when she was 15 years old, she once made bold statements, saying that her entrepreneurial concept is a fusion of the essence of Jack Ma and Ma Huateng, and it is possible to catch up and outperform others. Complete the transcendence of Jack Ma and Ma Huateng and create a new generation of myths in the field of Internet e-commerce.

Later, she participated in the program "Don't Leave After School". After promoting her entrepreneurial ideas, she once again made a bold statement: "I invested one million to start a business, but you are fighting for the king." The words spread to major online platforms, and were interpreted by many people as a metaphor for longing for victory, worshiping successful people, and looking down on ordinary workers.

For a time, Yu Yan caused a huge controversy on the Internet. Some people envied her for being able to get more than one million to invest and start a business at a young age, while others criticized her for being too arrogant, arrogant, and looking down on ordinary people. People, and if there are no ordinary people and no consumers in this world, then who does Yuyan's company target?

However, Yu Yan later said in an offline interview with the media that the bold statement she made at that time was modified for her as appropriate after the program director communicated with her, in order to create an arrogant genius image. Gain attention and spark discussion. Yu Yan said that she is a homebody secretly, with a shy personality but not that arrogant.

Yuyan once attracted the attention of many netizens because of her "arrogant words". For this reason, she was promoted to a pedestal and faced huge controversy. However, Yuyan's company operations have not been able to achieve great results. As the situation progressed, some netizens began to make sarcastic remarks.

In fact, excessive praise and excessive questioning are both detrimental to a fledgling young entrepreneur. Yu Yan may not have amazing entrepreneurial talent, but his talent surpasses many of his peers. She is young and believes she can make breakthroughs in the future.