Why are the prices of budget hotel chains in Qingdao rising?

In July, Qingdao, Shandong Province once again ushered in the tourist season, and Qingdao hotels immediately adjusted their room prices. The reporter's investigation found that from the off-season at the beginning of the year to the peak of passenger flow today, the hotel price has experienced a triple jump. Among them, the price of business hotels generally rose by more than 30%. Despite this, there are still an endless stream of foreign tourists coming to Qingdao, and many hotel rooms were booked up as early as a month ago.

On the morning of the 4th, when reporters visited Hong Kong Road and Fuzhou Road, they found that except for several star-rated hotels, the occupancy rate of other mid-range business hotels was generally high. The receptionist of three of the four business hotels visited by the reporter said that there were no vacancies to stay in.

According to the usual practice, July and August are the tourist season in Qingdao every year. Every hotel welcomes the peak of passenger flow, and the house price will reach the highest. Among them, the Regent Hotel was adjusted from the daily 790 yuan in April to 856 yuan, and Haitian Hotel rose from 760 yuan to 860 yuan; In terms of mid-range business hotels, Aizunke chain business hotel has increased from 220-240 yuan to 270-80 yuan, and some hotels such as Home Inn, Hanting Express and Aishe Space have also increased by 80 yuan to 120 yuan respectively.

Manager Wang of the marketing department of Qingdao Aizunke Hotel Chain said frankly that the price increase in the peak season is actually a normal business behavior. It is reported that in July, all hotels in Qingdao have adjusted their prices one after another. Among them, the higher-priced star-rated hotels did not increase much, all around 10%, while the price of medium-priced hotels increased by more than 30% compared with the normal peak season, slightly higher than the same period last year.

Manager Wang said that at present, the hotel mainly receives self-help tours from surrounding cities and guests from go on road trip. In July, due to the end of various exams and college holidays, students accounted for a large proportion. These young consumers are more advanced in consumption awareness and will book rooms online several weeks in advance. Manager Wang said: "It is no exaggeration to say that in the next month, especially on weekends, the occupancy rate of business hotels in major locations can reach almost 99%."