What's the use of adding flavor to restaurants?

For this problem, the spoon class has already discussed it, specifically:

1. Help to enhance product value.

The sense of smell can amplify the beauty of things themselves, just like the familiar popcorn, which is not as sweet as we smell. Many cinemas or stall owners will use "artificial popcorn fragrance" to attract consumers, such as Disney. There was once a kitchen shop whose sales increased by 20% because of the taste of apple pie.

2. Deepen the brand impression

Starbucks never emphasizes its own coffee, it always emphasizes the coffee experience. If you can smell coffee as soon as you enter the door, hear the sound of coffee grinding, see the color of coffee beans, and even the touch of music, lights, tables and chairs, it will form a unique field. When you want this feeling again, you will think of Starbucks.

Extend the purchase time

Because the purchase chain is very short, it is difficult for customers to experience it like restaurants or hotels, so many retail enterprises are using their sense of smell to find ways to extend customers' shopping time and increase trading points. In a Chanel shop in Zhengzhou, which is sprayed with chanel no.5 perfume, the data show that the average shopping time of its customers is 1-2 minutes longer than that of other shops around it, because customers think that the smells of plants, flowers and aldehydes are relaxing and familiar, and they are unwilling to leave the store soon.

Step 4 raise awareness

Hotels with rich sense of smell not only have different tastes, but also choose fragrance types according to their own market positioning. Like St. Regis, Luxury Select, Westin, Le Meridien International, W Hotel, etc. Although they all belong to Sheraton Group, they are quite different in smell.