Tourism Poster Design —— How to use color elements to design tourism posters?

How to make tourist posters? First of all, consider the content of the poster. If it is a scenic spot or multiple scenic spots, highlight the high-pixel picture of the most beautiful and best scenic spot as the background, and then write the corresponding text. Don't have too much content, and don't block too much scenery. Based on this.

explain

(1) Picture: Special and representative scenery, culture, legends, history, architecture, etc. The destination to be promoted (the pixels should be high and the picture should be exquisite and representative).

A large page can hold 2-3 photos, and the most visually impactful and representative photos can be placed on the whole page. Try not to arrange explanatory text in the picture, which will affect the strong visual effect of the photo. This can attract readers' attention to the maximum extent.

(2) Copywriting can be scenic spot introduction, scenic spot route, price and so on. The main function of writing is to explain, and sometimes it can also play the role of making the finishing point.

(3) The size of the tourist poster design The specifications of the tourist poster depend on the way the poster is displayed. Generally, if it is displayed on the network, you can use specifications suitable for the network, such as: circle of friends (1080px 1920px or 1440px×2560px) and web banners (width 1920px, height set according to actual needs).

There are three specifications commonly used in real drawings: large (60cmx80cm or 60 cm x 90 cm), medium (30cmx42cm) and small (20cmx30cm). The size of inkjet posters is relatively uncertain, no matter what size, it mainly depends on the purpose.

(4) There are direct and indirect modes of tourist poster design, and the direct mode which is easy to understand is generally chosen. Direct expression is to express the theme directly, and it is easier for readers to understand what they want to express.

The main function of the posters of tourist attractions is to attract tourists, which is equivalent to advertising scenic spots, so the direct style can attract tourists more quickly. The indirect mode is mainly to guide users to think and achieve the purpose of publicity through posters. This model should be used with caution!

How to design tourist posters with color elements? 1, golden yellow

Golden yellow is the color representing harvest, characterized by warm color. The use of golden color in the design of red tourist posters indicates that the revolutionary road is full of hope and light.

In the design of red tourist posters, golden yellow and red are often matched, both of which are warm colors. Their combination breaks the monotony of monochrome posters and helps to enrich the monotony of posters. Its dynamic visual effect is also the most sincere admiration for the revolutionary history of blood and fire condensation.

2. Blue-gray

The design of the red tourist poster is blue-gray because it is the same color as the clothing of the Eighth Route Army. It has great advantages in arousing the viewer's psychological affinity, and it is easy to cause us to deeply touch the military and civilian life in the war years. Only when you are moved can you have memories, and only when you have memories can you have the impulse and passion to travel again. Therefore, it should be the representative color of the red spirit and applied to the design of red tourist posters to realize it.

3. Red

In the poster design with red theme, the color that can best set off the theme is red. Red is eye-catching and has strong visibility, which can effectively stimulate people's visual nerves and attract attention. Even if people stand in the distance, they can see at a glance.

Red is the blazing flame of starting a prairie fire in the revolutionary era, the commemoration of bloody battles in the rain of bullets, and the symbol of the progressive thought of the proletarian revolutionary cause. Red is characterized by its unique personality, which can create a strong debate atmosphere, fully embody the characteristics of the revolution, and make people relive the passion, excitement and enthusiasm in the revolutionary movement.

On how to use color elements to design tourist posters, Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and graphic processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to make tourist posters Three elements of tourist posters:

1. Picture: Special and representative scenery, culture, legend, history, architecture, etc. The destination to be promoted (the pixels should be high and the pictures should be exquisite and representative).

2. Text: a brief introduction to the tourist destination to be publicized (beautiful text and concise words).

3. Service: local tourism management department, hotel accommodation, transportation and approximate price.

The first two items are necessary, and the last one is often related to the promotion policies in some special periods. You can also negotiate with the hotel and transportation of Shanghai Daily to share the poster cost. After these are confirmed, you can contact some local advertising printing design companies for printing. If it is used by a travel agency for publicity, the text and service department can be changed to travel agency introduction and tour route and price introduction.