How to find accurate customers in loan industry

In fact, the loan industry has been in a state of difficulty in obtaining customers. At the beginning, it was very difficult for the loan industry to do bidding promotion, so the method of obtaining customers was scarce, especially the good method of obtaining customers, which was needed by every loan company.

How can the industry find accurate customers quickly, accurately and effectively?

The word "target market" has become "arrow"

There are mainly the following channels for customers to obtain loans:

1. It used to be easy to get the phone book, but it was actually the data on the high seas. It used to be a few cents, but now it is dozens. The method of selling electricity on a large scale and scouring the sand with big waves is not applicable, and now the state is in charge!

3. Tianyancha and other customers have been washed many times, so the quality of customers continues to decrease, telemarketing will be banned, and WeChat addition will be tested.

4. Old salespeople have accumulated many customers in the previous good stage, relying only on the maintenance and introduction of old customers! New employees are at a loss because of their limited working ability, and it is basically difficult to get orders;

5. The customer's software level is mixed, shouting the name of precise extension. As a result, they are indifferent to speculation and even take money and don't work.

So how can the loan industry get customers effectively and safely?

Answer: Use the operator's big data to find customers.

Based on the data collection and processing of consumer characteristics, product characteristics and consumer behavior characteristics, big data operators can conduct multi-level consumer consumption analysis reports, sales and marketing countermeasures analysis and marketing countermeasures guidance analysis. In addition, it also promotes the planning and implementation of marketing development strategy by accurately grasping customer satisfaction and improving consumer interaction.

How can the industry find accurate customers quickly, accurately and effectively?

The basic concept of operators' big data accurate customer acquisition;

1. Anyone and all Internet management can't get rid of operators;

2. Operators store everyone's behaviors, such as online management, voice chat, SMS interaction, and timely positioning.

3. Every behavior reflects the needs of consumers;

4. What do you want to do for consumers is just to retrieve and obtain big data from operators.

In short, it is mainly to capture your IP tracking.

Accurately locate customers by using operator big data;

2. Specify a website and capture users who have visited it.

3. Designate 400 telephones, fix telephones, and capture incoming and outgoing calls.

5. Specify short messages to capture users who receive specific short messages.

6. You can also request and extract only the acquired customers.

Where do Xx -xx men/women come from?

The arrival of the Internet era has changed everyone's daily life, and in addition, it is slowly changing enterprises. The cornerstone of enterprise development lies in sales, which is inseparable from the difficulty of obtaining customers. Therefore, not only loan companies, such as education or decoration design, are constantly looking for customers, so operators' big data is constantly serving every enterprise, bringing more effective use value.

Please keep the details secret!

Related Q&A: Entering the loan industry, I don't know how to find customers, and I don't know which industry is short of funds. Any suggestions? "Getting customers" is a difficult problem for every salesperson. I have to say, sometimes you really don't know who needs funds and who is not a potential customer, and you often waste your time and get nothing. Pancakes themselves are just beginning to engage in this profession. They know how to bump blindly every day, and now they are slowly groping for something.

Remember not to call to sell.

With the exposure of 3 15, the state has consciously begun to rectify the illegal telephone sales model, so at this stage, I personally suggest not to call for sales promotion and be a good citizen who abides by the law.

Wechat marketing should be done every day.

Send messages by mobile phone, send friends by group, edit your business in advance, send them to others, send them to friends by group, and use the tactics of casting a wide net to let people around you know that you are engaged in this industry. When they or people around you have financial needs, they will think of you.

Advertising is essential.

Go to the street, go to crowded places, and send out leaflets of your company. Remember to leave your phone number on it. Remove the company number, and others can contact you directly if necessary.

Then go to some office buildings, office buildings, residential quarters and other places to promote your business. This should be discussed from two aspects. First, if you have a property, you must negotiate with the property and pay a certain property fee before the property will agree to let you advertise. If there is no property, you can do whatever you want.

Then cooperate with some parking lots and newsstands to hang your business billboards and your contact information there.

Smoking hotels, high-end restaurants that allow smoking, lighters with advertisements and ashtrays are all free.

Don't feel bad about paper leaflets, car cards and business cards, and make them in large quantities. Although this method requires capital investment, fortunately, there is a treasure now, and you can find the cheapest one to do it.

Peer exhibition industry is essential

No matter how high your business ability is, the company you work for also has businesses that you can't do, so you must cooperate with your peers in other loan companies. For example, if a person can't get enough money from another small loan company, he can go to his own company for another loan through the introduction of a salesman, or if someone else's customer doesn't meet the loan qualification requirements of his own company, but he can successfully apply for a loan from you, then he will introduce this customer to you.

Secondary development or recommendation is very important.

Remember to do business, you can't buy and sell at one stroke. After having a few original customers, powerful salesmen will seriously serve these customers. When they successfully apply for a loan from you, their trust has already been generated. They should keep in touch frequently, enhance their feelings and make friends with them. Maybe there will be a second sale or introduce you to customers. Then let this new customer be introduced by analogy, so that you can easily find your customer network.

Anyway, the above are the best ways to make pancakes. I have been doing this since I joined the business. In other words, sales are always like this, and only by unremitting efforts can we break out of our own sky.