The largest hotel group in China.

The largest hotel group in China is Atour Group.

Atour Group (NASDAQ: ATAT), founded on 20 13, is a lifestyle brand group that started with accommodation. Starting from accommodation, we will convey a humanistic, warm and interesting lifestyle to consumers who pursue quality life, shape and improve people's future life with continuously improved high-quality products, services and experiences, and let people connect more warmly.

It owns six accommodation brands, namely A.T.HOUSE, Atour S Hotel, ZHotel, Atour Hotel, Atour X Hotel and Lighthouse, and Atour Department Store in Atour Market, and has hatched three original lifestyle brands, namely "α Tour Planet Atour Planet", "SAVHE Sahe" and "Z2Go &". Covering sleep, personal care and travel.

By June 30, 2023, the number of hotels operated by Atour Group reached 1034, the number of rooms reached 1204, and the registered members exceeded 44 million. According to yost Sullivan's data, from 20 17 to 202 1 year, Atour has ranked first in the scale of high-end hotel chains in China for five consecutive years.

The brand culture of Atour Group;

1, positioning

A lifestyle brand group that started with accommodation. Start the lab plan. Atour AT-LAB is a strategic plan initiated by Atour to explore the future lifestyle, aiming to show new accommodation and life suggestions to a new generation of consumers. The plan will cover science and technology, humanities, art, entertainment, health and other fields of life.

2. Vision

Be the leader of quality life and become the leading lifestyle brand group.

3. Delegation

Let people connect with each other at one temperature.

4. Values

User first; Stay upright and take the right path; Break the border, unite and cooperate; Take the result, there is a closed loop; Reject mediocrity.

5, brand interpretation

The LOGO of Atour Hotel is a distorted "A" composition, which is not only a smiling image, but also a symbol that Atour Hotel is a comfortable smiling brand. At the same time, it is also a door waiting to be opened, and there is endless beauty waiting to be discovered together.

Reference to the above content: Baidu Encyclopedia-Atour Group