Traditional Culture Encyclopedia - Hotel franchise - What's the difference between a business hotel and a hotel?
What's the difference between a business hotel and a hotel?
Business hotels should be positioned according to their own objective conditions and provide targeted services according to different levels of business people. Business hotels should upgrade to a higher level on the basis of economy hotels. They are tasteful, comfortable and fashionable, and contain many information elements. They are committed to brand cultivation and the development of business hotels. The growth of business hotels is the product of market competition under the guidance of business travel demand, and it is also the inevitable result of business hotel operators' long-term commitment to brand cultivation.
A good business hotel usually has the following characteristics: good geographical location, close to the business activity center (business guests' time is precious and they don't want to spend too much time on transportation); The hotel has complete business facilities; Not less than four stars, unified management by the hotel management group.
Business hotels are mainly for business guests, not for tourists and holiday guests. It is generally believed that the proportion of business guests should be no less than 70%. Compared with vacationers, business travelers are more picky about the choice of hotels and are willing to pay high prices for services. What vacationers want is to feel at home in the hotel. What do they pursue? Feel at home? For busy business guests, the hotel also has a banquet hall, meeting room and business center.
A well-equipped hotel is a hotel. Before the reform and opening up, mainland hotels were mostly named after hotels (mostly state-owned); Called in the mainland city? A hotel? Most hotels were built after the reform and opening up. What else? Pavilion? . A place where guests can stay.
In essence, the hotel's business activities are not to produce and sell tangible material products, but to provide an intangible service to the guests with material facilities, and the guests finally get only the utility of a service and the experience of a service process. Therefore, in the hotel's business activities, the process of providing services by the hotel and the process of consuming services by the guests are at the same time and space, and the guests can only enjoy them on the spot, but generally they can't take them away, and the hotel can't inspect the goods in advance and store them afterwards. Of course, there is no patent for intangible services.
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