Traditional Culture Encyclopedia - Hotel franchise - In what ways can hotel management promote sales?
In what ways can hotel management promote sales?
Advertising promotion mainly transmits information to target consumers and displays wine products through radio, radio, newspapers and other mass media. When choosing the advertising media for the hotel to join, we should combine the coverage of the media, the target market segment of the media and the target market segment of the hotel to find the combination point of the three and convey the information of the hotel to join. For example, business hotel chains should put advertisements on business newspapers, magazines or TV programs that business guests often read.
2. Personnel marketing
Personnel promotion is a process in which a hotel conducts face-to-face negotiations with one or more potential customers and hotel intermediaries through its own sales staff to urge potential customers to buy hotel products and services.
Step 3 promote sales
The promotion of hotel franchise sales can attract consumers through price discounts, impress consumers through gift-giving activities such as small gifts and fruit baskets, promote sales through store celebrations and special offers, and reward sales through issuing gold cards and spending points.
4. Public relations
Public relations is mainly aimed at the target market, through sponsoring and supporting various public welfare activities, promoting with the help of fast wine news events, and carrying out various public relations activities to deepen consumers' impression of wine.
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