Restaurant opening event planning plan sample

Every hotel hopes to have a successful and attractive celebration when it opens, but the results are often unsatisfactory. The reason is that there is no excellent opening celebration plan and theme. It’s not distinctive enough and the content isn’t novel enough. Next, I will introduce to you 5 sample essays on the planning plan for the opening activities. You are welcome to read them.

Planning plan for the opening activities 1

Time: December 10, 20XX< /p>

Location: Chrissy Restaurant

Theme: Chrissy Restaurant Opening and "Chris Romantic Time" Launching Ceremony

Dining Format: Bunch Party (Kitchen Design Luncheon menu)

1. The specific strategic orientation is:

Promotion direction: Take the opening special offer route and use promotional visual expressions to gather popularity. Reduce the sense of distance in consumers' minds and produce a cordial effect.

Promotion intensity: Taking "opening" as the starting point, discounts, vouchers and other promotional methods are used to achieve the goal.

Activity intensity: Fully embody Russian and Western characteristics in order to gain recognition from market customers. Price packaging is the key.

Seize customers: Use high-quality services and promotional activities to effectively intercept market customers.

Integrate channel resources and accurately target customer marketing: first, to seize market consumer groups; second, to strengthen publicity and promotion in the central area.

2. Promotional activities:

1. Three days before the opening, customers at each table will have a chance to draw a lottery before ordering. The prizes are: two vouchers with a face value of 100 yuan. coupon, a certain dessert, a certain drink, or a certain dish, etc.

2. Opening special offer: 50 yuan off for purchases over 300 yuan. The more you spend, the greater the discount (to be determined), and you can also use 1 voucher.

3. The set menu is more favorable (kitchen-made set menu).

3. Preparatory work before the opening:

1. Gift bag: Contains a calendar of the restaurant for the XX year, a brochure of the restaurant, and two face values A 100 yuan voucher, etc. (to be determined).

Remarks:

A. The restaurant calendar and brochure are based on Chris' fashion and romance, with pictures and texts introducing the restaurant's basic facilities, special catering, service scope and restaurant culture.

B. 2 vouchers, only one can be used for a single purchase, and can only be used during the opening period (December 10th - January 20th). In this way, it is easy to attract consumers to come back and consume again, and further experience the restaurant's food and service.

2. Invite guests: In order to build the Chris brand, provincial and municipal leaders, local businessmen, and famous gentry should be invited.

3. Launching ceremony: ice sculpture + red wine, the ice sculpture is engraved with the words "restaurant LOGO + Chris's romantic time", and multiple red wine injection ports are reserved. During the startup, guests fill the fonts with red wine. Integrate into Chris's wine culture, romantic and festive.

4. Preparation of unified theme materials: desk calendars, brochures, leaflets, vouchers and other types of printed matter; outdoor POP banners, balloons, event theme backboards; guest sign-in ceremony preparation, gift bag packaging , etiquette reception arrangements, restaurant staff systematic training, opening flower reservation and arrangement, red carpet, opening banners, celebration vertical banners, lion dance performance arrangements, etc. (cooperated by the etiquette company). 4. Pre-opening advertising

1. Publicity in surrounding communities, high-rise residential buildings, and media directly reaches precise consumer groups. Such as: elevator LED video, flyers, etc.

2. Newspaper (advertisement) or newspaper insert: larger in length, relatively low cost, included with the newspaper. Choose a local newspaper with a large circulation for the accompanying advertisement, and the area is the area where the local store is located. and surrounding areas. And when selecting subscribers, the time is the day before the opening, the day of opening and the second day of opening.

3. Place leaflets: Choose areas with large local traffic and high population quality, such as: entrances to large shopping malls, entrances to communities, high-end facades, office rooms, and entrances to government departments.

Distribution requirements:

(1) Distribution period: 11:00-12:30; 17:00-18:00, which is mostly the time for office workers to go to and from get off work, and Mostly during the commuting time of government and administrative department personnel.

(2) Distribution group: people aged between 20 and 50 years old, and those who are dressed in a way that looks more financially capable.

(3) Precautions: When promoting with a smile, if the other party does not accept the flyer, do not force it into the other party's hand, and be careful to pick up the flyers scattered nearby to avoid creating a bad impression.

4. Other publicity channels: TV, radio, Internet, magazines, mobile phone text messages, taxis, etc. Release opening and discount information (to be determined).

5. Opening Ceremony Process:

Etiquette reception, guest sign-in, gift delivery Opening performance: Russian Dance chairman’s speech, guest leader’s speech Red wine ice sculpture launching ceremony, announcing the official opening, and After launching the "Chris Romantic Time" themed event, the dining and drinking party began. (Process etiquette company cooperates)

Etiquette lady—sign-in desk (sign-in book, pen)—wear corsage—lead to the main entrance—the host announces the list of ribbon-cutting guests—cut the ribbon—lead back to the restaurant—the chairman delivers a speech —Ice-breaking ceremony—Beginning of buffet—Start of performance (program to be determined)

Opening event planning plan 2

Every hotel hopes to have a successful and attractive celebration when it opens. Activities, but often the results are often unsatisfactory. The reason is that there is no excellent opening celebration activity plan, the theme is not clear enough, and the content is not novel enough. So what kind of activity plan is considered excellent? How to write a complete hotel opening celebration activity plan? What are the format and requirements? How to formulate the activity process and how to follow up the later work? It will be included in the cost budget What forms are used? In order to solve these problems, this information provides a representative and reference activity plan for a hotel's opening celebration for reference.

The main contents of this plan include:

1. Activity background

2. Activity purpose and significance

3. Activity theme< /p>

4. Activity Process

5. Follow-up Work

6. Cost Estimation

7. Attachment

< p> 1. Activity background

1. The first hotel store in a certain hotel city is about to open, and it is expected that 5 chain hotels will open by the end of 2016.

2. How to maximize the cognitive impact of the "pan-themed experiential hotel" and transform the "potential energy" created by the brand into a market driving force for market promotion in a certain city, which is the key to the opening of a new store in a certain city core problem to be solved.

2. Purpose and significance of the event

1. Officially announce the entry into a certain city’s market, attracting the attention of market peers, target consumers and media friends in a certain city;

2. Let target customers in a certain city market and potential users of competitors further fully understand the unique services provided and create a strong desire for experience

3. Further strengthen interaction and communication with the media in a certain city , to create a good public opinion environment for sales and promotion in the regional market;

4. With the help of opening opportunities, establish a positive relationship with relevant government departments and partners in a certain city market, and provide the basis for subsequent markets Lay the groundwork for operation and promotion.

5. Let people in a certain city understand, recognize and have a perceptual understanding of the city

3. Activity theme

1. Activity theme:

< p> So-and-so, new travel companion - so-and-so opening ceremony

2. The tone of the event:

Warm, cheerful, atmospheric, sharing, rigorous

4. Event Process

The entire event process is divided into three parts: preparation, on-site control and follow-up.

(1) Preparatory work:

(1) Work plan formulation:

1) The entire activity process and plan were formulated by XX in December It will be completed in 5 days and will be submitted to the store manager for review.

2) After the activity plan is approved, the relevant person in charge of the activity will be determined and the responsibility will be assigned to the person.

(2) Venue confirmed: Hotel entrance

(3) Gift preparation: Choose VIP free stay experience card or other special gifts (responsible)

( 4) Preparation of the guide: Arrange the guide to guide the participants into the venue (someone is responsible)

(5) Invitation and confirmation of personnel:

One week before the event, contact the invited person Relevant personnel should be informed in advance;

Three days before the event, relevant invitation letters should be sent to the relevant personnel invited;

It is recommended that the invited personnel refer to the following form.

Table 1: Personnel invitation composition

Note: Personnel invitations should indicate the identity of the guest.

(6) Material preparation:

Table 2: Material preparation

(2) On-site control: including site layout and activity process and control

(1) Venue layout (responsible): including off-site layout and on-site layout:

A: Off-site layout:

1) On the roads on both sides of the hotel gate Put colorful flags with logos on the sides;

2) Place 2 air balloons on both sides of the hotel door, and hang banners under the balloons, the content is to be determined;

3) On the hotel door Hang a banner along the edge, content: hotel opening celebration;

4) Hang banners congratulating the units on the wall of the main building of the hotel;

5) Place banners congratulating the units on both sides of the hotel entrance Flower baskets;

6) Add 20 banners on the surrounding main roads to promote the opening;

7) Hang 2-4 red lanterns on the hotel door (to increase the joy and enhance the atmosphere);

8) Set up a 7M to 4M stage on the right side of the hotel door (stage layout: use a color board with the hotel logo and event theme as the background board, with a microphone, a podium, and a set of speakers on the stage etc.);

9) Set up a balloon arch at the entrance of the hotel, and set up a banner on the arch with the theme of the event.

10) 6 balloons will be released from the roof, and banners will be hung under the balloons. The content is to be determined

11) A red carpet will be laid out in the guest area

B : Indoor layout:

1) The hotel passage must have eye-catching guidance signs

2) The check-in area is set up at the entrance of the lobby, and sign-in supplies are placed on the sign-in table: sign-in cards, Sign-in book, sign-in pen, table flowers, etc.

3) Place flowers and ashtrays on the coffee tables in the reception area and rest area.

4) Hang promotional items in hotel elevators.

5) If the baby arrives early, you can make a cardboard model based on its appearance and place it in the lobby as a route sign

(2) Activity process and control:

1) Date: February 11, 2007

2) Location: In front of the hotel (in case of rain, the location will be moved to the lobby)

< p> 3) Activity process:

A: At 7:00, the preparation team and etiquette company personnel will arrive at the scene to check the power supply, adjust the audio equipment, stage layout, and conduct final inspection of all preparations.

B: 8:00 Staff from each department are in their respective positions and performing their duties, and festive and cheerful music is played in a loop in the background.

C: At 8:20, the celebration staff, hostesses, and reception staff are preparing at the designated location

D: At 8:30, the hostess takes the stage for the final rehearsal and is familiar with the reception route. Reception style and location, etc.

E: At 9:30, the hotel leaders welcome the guests. The etiquette lady cooperates with the sign-in, wears corsage, distributes corporate promotional materials, and guides the guests to the lounge to rest.

F: 10:18 After the host takes his place, he introduces the leaders and guest list present, and then announces the start of the ceremony.

G: 10:20 - 10:35 Resident Manager Announced the official opening of the new store and delivered a welcome speech

H: 10:35 - 10:50 Speech by company leaders

I: 10:50 - 11:00 Speech by guests from government departments

J: 11:00- 11:05 Oath-taking ceremony for all hotel employees, showing strong team spirit (see Appendix 5 for content)

K: 11:05- 11:20 Company Leaders and important guests unveiled the plaque and cut the ribbon.

L: 11:20 The host announced the successful conclusion of the ceremony

M: 11:20 - 11:50 Company leaders accept media interviews

N: 11:50-13:30 Thank you lunch

O: Distribute souvenirs to participants after the meeting (responsible)

< p> Note: A rehearsal should be conducted the day before the event, depending on the actual situation.

(2) Others:

1) The parking location of the guests’ vehicles on the day will be guided by the person responsible for parking.

2) The person responsible for the lunch of the day

3) The person responsible for the hostess of the day

4) The person responsible for the security work of the day

< p> (3) Later follow-up work

1) Transportation of remaining materials; (Chen Junjun is responsible)

2) Arrangement of on-site event video tapes. (Chen Junjun is responsible)

Opening activity planning plan 3

1. Activity format

(1) Pre-opening advertising

In order to achieve Inform the general public of the happy news of the opening of a certain restaurant's new store, and take this opportunity to spread the seafood food culture, Lay a good foundation for the new store to open with a bang.

1. Content published by "XX Evening News":

a. Information about the opening of new stores.

b. Information about activities on the opening day.

c. Information about corporate culture.

Function: Publish congratulatory advertisements, create an atmosphere of opening celebrations, and play a leading role in passenger flow and public attention during the opening period.

Release specification: Version 1/6

Release date: 20XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX‐XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX p>

Release media: "XX Evening News"

2. Exquisite picture album (50,000 copies) and opening souvenirs, release content:

a. New store layout characteristics, < /p>

b. Dishes promotion

c. Service promotion (restaurant counter, private rooms, etc.)

Function: Use the opening opportunity to design a unified VI for brand communication .

Information necessary for opening the business. The VIP customers will definitely be the company’s main source of business. Such customers must be protected. This part of the customer source must be locked in the form of a club or the issuance of VIP cards. The steady flow of customers in the restaurant provides the basis. Therefore, it is necessary to have an overall publicity plan and systematically disseminate corporate culture. In this regard, it is best to select a beautiful picture album and issue it during the opening period. The atmosphere will be just right and not artificial.

Issuance method:

a. Put it in the opening ceremony gift bag, one for each guest;

b. Place it at the hotel counter or private room It is free for guests to read.

3. Outdoor advertising release in the city

Release content:

a. Information about new store openings.

b. Information about activities on the opening day.

c. Information about corporate culture.

Function: Use lifelike advertising images to announce the festive atmosphere of the new store opening to the public and carry out brand communication. The advertisement highlights the momentum of nature and the style of "XX's top ten famous restaurants". Outdoor street sign advertising must be on the main road section of XXX. It cannot be stingy. The primary consideration is to use big advertisements and boldness.

Release date: a certain day of a certain month of a certain year - a certain day of a certain month of a certain year

4. Issuance of color leaflets and newspaper folders

Release Content:

a. New store decoration

b. Layout characteristics

c. Service characteristics

d. Within ten days of opening, wedding banquet 8 Discount;

e. If you spend 1,000 yuan within ten days of opening, you will be given cash coupons and other activity details. The minimum amount of cash coupons is 100 yuan and is valid within one month.

Function: The publication of the newspaper has a wide coverage and a clear target customer group. If there is a gimmick, it will definitely attract the attention of the public and they will be willing to participate in the activities held when the new store is opened, thus achieving the publicity effect.

Entrained media: "XX Daily", "XX Evening News"

Number of publications: 50,000 copies

Date of publication: XX, year, month Day, certain day of certain month of certain year

(2) Later publicity plan

1. "XX Evening News"

Description:

< p> ① Promote the new store decoration, service features, etc., spread the good environment and high-quality services of the restaurant, and open the new store, and the service quality will be improved to a higher level;

② Hold activities to ensure that the restaurant will open within 2 months foot traffic.

③ Borrowing the residual heat of the XX Seafood Food Festival, write an article in the "XX Evening News", in the form of soft articles, analyze the current situation of private enterprises and report on the corporate culture of the restaurant, highlighting the spread of corporate culture, such as The main title of the soft article is "The Difficult Road of Private Enterprises" and the subtitle is "Written on the Opening Day of XX New Store", in order to convey the following message to the public: the restaurant has embarked on a unique development path with brilliant prospects, shaping a good natural environment. social image.

Publish content: News reports on charity auctions, banquets for orphans, etc., to establish a positive social image.

(3) Event settings on the opening day

1. Ribbon-cutting ceremony (basic content: lion awakening-leader's speech-ribbon cutting-auction of seafood treasures-donations-banquet. )

Celebration program:

The opening ceremony is initially scheduled to be held at a certain point in the morning on a certain day in a certain month of a certain year in a certain square.

——At 9:30, the music at the venue was loud, colorful flags were fluttering, the welcome guests, military band, lion dance team, etiquette ladies were in place, and the staff were ready;

(Note: The lion is the strongest of all beasts, and the military is the support of the people. The goal is not only to be the leader in the city's catering market, but also to take the lead in the domestic and international catering market)

——10:10. Company leaders and guests entered the venue one after another. The etiquette lady signed in for the guests, wore flowers, and led them to sit down. The etiquette lady was waiting at the entrance to make preparations for leading;

——10:55 celebration The emcee (inviting the TV host) announces that the celebration is about to begin. Leaders and guests are asked to sit down, and all people participating in the celebration are asked to take their seats;

——11:00 The celebration officially begins, and the ceremony emcee recites the opening remarks of the ceremony;

——The master of ceremonies reads out the list of main guests attending the celebration;

——The master of ceremonies announces: The opening ceremony begins! (Golden drums sound for 10 seconds);

——The master of ceremonies of the celebration invites the military band to play a piece of music;

——The master of ceremonies of the celebration invites the dragon dance team to perform;

——The master of ceremonies of the celebration invites the lion dance team to perform;

——The master of ceremonies of the celebration announced: Invite so-and-so to speak; (company leader);

——The master of ceremony announced: Invite so-and-so to speak; (guest of honor);

—— The master of ceremonies of the celebration presides over the ribbon-cutting ceremony, and the hostess leads the company leaders and guests to their seats;

- The master of ceremonies invites leaders to preside over the cutting ceremony.

< /p>

——The emcee announced the start of the charity seafood treasure auction, and invited all leaders and guests to move to the seafood pool! (Start the auction)

——The leaders transferred the cash from the auction to the orphanage on the spot.

——The leader of the orphanage came forward to receive the donation and delivered a speech;

——The celebration master announced: All leaders and guests are invited to enter the lobby for dinner!

——In the singing, the master of ceremonies concluded, and the leaders and guests entered the lobby.

——The celebration is over.

2. Chinese buffet hospitality activities

Note: The main reasons for choosing a Chinese buffet are as follows:

a) The restaurant is famous for its seafood and is suitable for Chinese cooking.

b) Take this opportunity to use physical decoration methods to decorate the atmosphere in the lobby. The dishes should be "big", such as "big dragon", "big lobster" and "big roasted suckling pig" etc., with the goal of inspiring people.

c) The design of the entire celebration is mainly based on Chinese traditional culture.

The banquet guests are arranged as follows:

a. Orphanage children and staff

b. Leaders at all levels and celebrities

c. Travel companions

3. Celebration Atmosphere Arrangement

(1) Atmosphere Arrangement on Main Road Sections in the City

1. There are 2 straight-lift balloons at the entrance of the old restaurant.

2. Place sword flags along the entrances of the old and new restaurants to create a festive atmosphere connecting two points;

(2) Atmosphere layout in the lobby

The atmosphere layout should be open and open , atmospheric, natural and casual, giving people a relaxing dining experience.

(3) Atmosphere layout of the venue

1. The venue is equipped with 8 straight-lift balloons;

2. Celebration-themed slogans are hung above the front door of the main venue "Opening Ceremony of a certain restaurant"; a semicircular flower ball with a diameter of 1.5 meters is hung directly above the door to embellish the atmosphere of the venue;

3. Congratulatory flower baskets are placed on the left and right sides of the door, 8 on each side;

p>

4. The floor from the entrance to the VIP seats will be paved with red carpet.

5. Place 10 column flower stands in front of the ribbon-cutting venue in advance to prepare guests to cut the ribbon and beautify the venue;

6. Leave a 5-meter open space in front of the ribbon-cutting flower stands to prepare for the lion dance The team and military band perform before the meeting and at the end of the climax of the celebration;

7. Arrange several rows of seats neatly in front of the open space, ready to invite distinguished guests to take their seats;

8. To the left of the gate Arrange a large welcome sign with the message "Warmly welcome all leaders and guests to visit such-and-such restaurant!" Arrange a large congratulatory sign along the entrance road of the underground parking lot with the message "Warmly congratulate the opening of such-and-such new store" to express a warm welcome to the guests;

9. Next to the welcome sign, there is a row of sign-in desks paved with red cloth and decorated with flowers, ready for the hostess to accept the guests' sign-ins and wear flowers for the guests.

4. Slogan

1. Warmly celebrate the opening of the new restaurant of XX restaurant!

2. Warmly welcome leaders, guests and friends at all levels to come and give guidance! < /p>

3. A certain seafood restaurant leads the trend of seafood catering!

Sponsorship planning plan 4

1. Planning the opening ceremony

In all After all the preliminary work is ready, entrepreneurs should start planning for the opening ceremony, prepare in advance, and formulate various plans to avoid being caught off guard by unexpected situations during the opening.

1. Do a good job in public relations before the restaurant opens

Restaurant public relations mainly focus on external publicity to increase the popularity and reputation of the restaurant and attract customers to dine and hold banquets. and other activities as the main purpose. Generally speaking, the following public relations and publicity work should be done 1-2 months before the official opening of the restaurant.

(1) Use the media for public relations

When conditions are met, the publicity content must be designed in advance, including the name of the restaurant, address, business flavor, product features, etc., and compiled Come up with promotional words or slogans that are uniquely creative, concise, easy to hear and remember.

(2) Use the restaurant’s facade for advertising

Within 1 to 2 months before the official opening of the restaurant, complete the decoration of the restaurant’s facade, the production of large billboards in front of the door, and the design of large light boxes Advertising such as production and front door lighting treatment enables the company to attract the attention of all walks of life and people with its unique front door environment and lighting and beautification publicity effects, thereby expanding the restaurant's popularity in regional markets and point-to-point markets. Attract customers broadly.

(3) Use brochures for promotion

5-10 days before the official opening of the restaurant, the restaurant’s beautiful and generous dining environment, Famous dishes, introductions, etc. are printed into promotional brochures with well-arranged pictures and text, and then distributed to target customers within the regional market, informing them of the opening time, preferential measures and preferential periods during the opening period, etc., so as to attract customers. Increase your restaurant's visibility.

2. Make preparations for the opening ceremony

The opening ceremony can be said to be the first public opportunity for entrepreneurs to show off their restaurant to the public, so make good use of it. Specifically, the following preparations should be made.

(1) Book flowers and other decorations for the ceremony one week in advance.

(2) Develop an opening schedule. People need to know when they are coming and when they are leaving.

(3) Prepare accompanying advertising materials (small brochures, business cards, price lists, or other distribution materials with the restaurant name, address, phone number, and slogans). Make sure the printer knows the delivery deadline. Printing is best prepared two weeks before opening.

(4) Subsequent matters should also be handled well. For example, a register for guests to sign and leave their contact address can be used as a proof of future mail sales.

3. Invite enough friends and relatives to ensure the restaurant’s customer base and occupancy rate

If the restaurant has insufficient customers on its opening day and is deserted, it will inevitably be detrimental to future business. Influence. However, if you rely on price discounts to attract customers to visit on the opening day, customers will easily experience a price gap after the opening, which may lead to an unstable customer base. Therefore, the official opening of the restaurant should focus on the normal business customers, and divide the customers into two types: self-pay customers who come voluntarily and customers who are invited to come by relatives and friends.

4. Exaggerate the atmosphere before the restaurant opens and cuts the ribbon to attract customers' attention

Generally speaking, on the day when the restaurant officially opens, the following four aspects of work must be completed.

(1) Banners and colorful flags are displayed in front of the door to create a warm atmosphere for the opening of business. At this time, multiple large slogans should be displayed in appropriate places in front of the door and upstairs, and various colorful flags should be placed side by side in front of the door and on both sides of customers' entry and exit to enhance the opening atmosphere.

(2) To publicize flower baskets to celebrate the opening, you must contact the relevant units in the regional market in advance. After obtaining approval, the long flower baskets from these units to congratulate the opening of the restaurant will be neatly placed on both sides of the restaurant door. Each flower basket has a red banner and congratulatory message congratulating the unit, thus attracting widespread attention from customers.

(3) Promote the indoor environment and atmosphere of the restaurant. When the restaurant officially opens, a ceremonial welcome team should be set up at the door of the restaurant, wearing cheongsams and ribbons, to welcome customers warmly and politely. Banners and slogans are hung on the front of the restaurant to welcome customers, creating a warm indoor atmosphere.

(4) Music and firecracker atmosphere promotion. When the business officially opens, a passionate welcome song should be played, gongs and drums should be played, and firecrackers should be set off to create a warm opening atmosphere and attract widespread attention from customers.

The above are all important methods to enhance the environment and attract customers' attention, and they must be taken seriously.

2. Promotion methods available for the opening of the restaurant

1. All-staff promotion

All-staff promotion means that everyone from logistics staff to front-line employees should establish Sales awareness, especially during a restaurant opening. The ideological connotation of all-employee promotion is that whenever faced with promotional opportunities, catering products and services should be actively promoted.

2. Display promotion

Display promotion is an extremely effective form of promotion. It mainly uses visual effects to stimulate customers' desire to consume, to attract customers to dine in the restaurant, and to stimulate customers to add additional dishes.

3. Discount promotions

Many restaurants use price discounts and promotions during the opening period to attract popularity, promote sales, and make the opening ceremony a complete success.

Promotion in the form of discounts is a common method used by restaurants when opening. Effective use of this form of promotion is very effective. The main promotion methods and techniques that take advantage of customers' preference for discounts include:

(1) Price discount promotion

That is, during the opening period, large price discounts are used to attract customers. Customers, gather popularity.

(2) Gift Promotion

During the opening period, you can give some small gifts and gifts with restaurant information to friends and customers from all walks of life who come to support you, so that you can win Customer favorability can also play a certain publicity role.

(3) Coupon promotion

A coupon is a piece of paper proof. The operator makes it before the restaurant opens and sends it to the target customers. The holder can enjoy discounts when using it to consume specific dishes during the opening period.

Sponsorship Planning Plan 5

Time: Month, Day, 20th

Location:

Theme: Provence Western Restaurant Opening and "Provence Romance" "Time Journey" launching ceremony

The Western restaurant opening promotion orientation is:

Promotion direction: take the opening special offer route and use promotional visual expressions to gather popularity. Reduce the sense of distance in consumers' minds and produce a cordial effect.

Promotional efforts: Taking "opening" as the starting point, discounts, vouchers and other promotional methods are used to achieve the goal.

Activity promotion intensity: To ensure the spread of theme cultural activities to gain emotional recognition from market customers, price packaging methods are still the key.

Stealing customers: Use high-quality services, Provence culture and promotional activities to effectively intercept market customers.

Integrate channel resources and accurately target customer marketing: first, to seize market consumer groups; second, to strengthen publicity and promotion in the central area.

Western restaurant opening promotion offer:

1. Three days before the opening, customers at each table will have a chance to draw a lottery before ordering. The prizes include a voucher of 50 yuan and a certain dessert. A portion, a portion of a certain drink, or a certain dish, etc.

2. Opening special offer: Spend 300 yuan or more, get 50 yuan off immediately. The more you spend, the more discounts you will get, and you can also use 1 voucher.

3. Package combinations are more favorable.

Preparations for promotion before the opening of the Western restaurant:

1. Gift bag: Contains a calendar of the restaurant for the XX year, a brochure of the restaurant, "Romantic Time in Provence" A description of the "Travel" theme activity and 2 vouchers worth 58 yuan (I issued).

Notes:

A. The desk calendar takes the Provence Western Restaurant as the starting point and introduces the Provence style as the theme. It introduces the natural scenery, art, meals, wine and other unique French town features with pictures and texts. .

B. The restaurant brochure takes the romance of Provence as its theme and introduces the restaurant's basic facilities, special catering, service scope and restaurant culture.

C. The theme activity description only needs to introduce the restaurant's series of promotional activities and publish them on the opening day to attract popular participation, drive consumption, and at the same time create a romantic and comfortable life experience in Provence.

D. 2 vouchers, only one can be used for a single purchase, and can only be used during the opening period (January 10th - January 20th). In this way, it is easy to attract consumers to come back and consume again, and to further experience the restaurant's food and service.

2. Invite guests: In order to shape Provence culture, in addition to inviting urban leaders, local businessmen and gentry, celebrities living in France, Sino-French Cultural Exchange Association, the Culture Department of the French Consulate, Sino-French cultural and social groups, etc.

3. Launching ceremony: ice sculpture + red wine. The ice sculpture is engraved with the words "restaurant LOGO + romantic time trip to Provence", and multiple red wine injection ports are reserved. When starting, the guests fill the fonts with red wine.

Integrate into the red wine culture of Provence, romantic and festive.

4. Preparation of unified theme materials: desk calendar, opening promotional DM leaflet, vouchers and other types of printed matter, outdoor POP hanging flags, Provence-specific balloons, event theme backboard, guest sign-in ceremony preparation, gift bag distribution Decoration, etiquette reception arrangements, restaurant staff systematic training, opening flower booking arrangements, red carpets, opening banners, celebration vertical banners, lion dance performance arrangements, etc.

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