Xi' an Pacific hotel

Convention and exhibition industry and tourism are both "sunrise industries". Together with the real estate industry, they are called "three smokeless industries" in the new century and have broad development prospects. Taking the convention and exhibition industry as an example, the convention and exhibition industry continues to grow at a rate of about 20% per year, creating huge economic and social benefits, becoming a new growth point of the national economy, and being familiar with and concerned by more and more people. Convention and exhibition industry and tourism have many functions in promoting Xi 'an's economic structure adjustment and Xi 'an's economic development. As one of the most beautiful coastal cities in China, Xi has the advantages of developing convention and exhibition industry and tourism. Xi should vigorously develop convention and exhibition industry and tourism, and regard convention and exhibition industry and tourism as the leading industries of Xi.

First, the necessity of vigorously developing convention and exhibition industry and tourism

1. Joining the WTO has brought new opportunities and challenges to Xi's convention and exhibition industry and tourism industry.

After China's entry into WTO, China will form an all-round opening-up pattern, and China's economy will be fully integrated into the world economy, which will bring historic opportunities for the development of Xi's convention and exhibition industry and tourism. Convention and exhibition industry and tourism are expected to become one of the fastest growing industries in China after China's entry into WTO, but at the same time, due to their huge comprehensive benefits, many cities have begun to attach importance to the development of these two industries in recent years, and many cities have listed them as pillar industries or leading industries respectively. Compared with the cities around the Yellow Sea and Bohai Sea, such as Dalian, Qingdao and Tianjin, Xi 'an's popularity, economic development level and infrastructure are obviously inferior to the above cities, which restricts the development of Xi 'an's convention and exhibition industry to some extent. After China's entry into WTO, many domestic and foreign exhibition companies have also seized the market, which has also brought new challenges to the development of Xi's exhibition industry and tourism.

2. It will further enhance the popularity of Xi 'an and accelerate the process of internationalization of Xi 'an.

Whether an international exhibition can be held has become an important symbol of a city's comprehensive competitiveness. Similarly, it is hard to imagine an international city without developed tourism. International large-scale exhibitions and international tourism can attract a large number of domestic and foreign tourists, which can not only increase Xi 'an's financial income, but also further enhance Xi 'an's exchanges and contacts with other countries in the world, further expand Xi 'an's opening to the outside world, and win more opportunities for Xi 'an's economic development. Take the three APEC grand events held in Xi 'an (the 2nd APEC Trade Expo, the 2nd APEC SME Technology Exchange and Exhibition, and the 2nd APEC Investment Fair) as an example. The amount of contracted foreign investment is as high as 65.438+74 billion US dollars, 990 million US dollars and 2.58 billion US dollars respectively, of which Xi 'an accounts for the majority, which has effectively promoted the economic development of Xi 'an, further improved the infrastructure and urban appearance, and accelerated the internationalization process of Xi 'an.

3. Further optimize the industrial structure of Xi and promote the development of relevant departments.

Xi's industrial structure is not reasonable enough, which is manifested in the high proportion of primary industry, low proportion of tertiary industry and unreasonable internal structure of tertiary industry. Commercial catering, transportation, post and telecommunications, warehousing and other traditional tertiary industries still account for a relatively large proportion, while financial insurance, information consulting, technical services and other emerging tertiary industries account for a low proportion. Convention and exhibition industry and tourism are in a leading and driving position in the tertiary industry. Vigorously developing convention and exhibition industry and tourism will further optimize the industrial structure of Xi and directly or indirectly promote the development of related industries such as commerce, transportation, telecommunications, finance, real estate and other departments.

It will become a new growth point of Xi's economy.

In the past, a number of growth points that promoted the rapid economic development of Xi are maturing or declining, and their driving role is obviously weakened or even lost. At present, the new growth point of stimulating economic development has not been formed in time, so the leading industries have staged "faults". Convention and exhibition industry or tourism industry has high economic and social benefits. According to the calculation of relevant departments, its pulling coefficient is as high as 1:9 and 1:4.3 respectively, and it can also drive a large number of people to obtain employment. Judging from the development of Xi in recent years, the development speed of convention and exhibition industry and tourism is much higher than that of GDP, which has become a new growth point of Xi's economy. It is undoubtedly of strategic significance to regard convention and exhibition industry and tourism as the leading industries of Xi.

Second, Xi's advantages in developing convention and exhibition industry and tourism

1. The location advantage is obvious and the traffic is developed.

Xi is the frontier of Shaanxi province's opening to the outside world, an important link around Bohai Sea and a hub connecting Northeast China and East China. Xi 'an, facing Korea and Japan across the sea, is located in the center of Northeast Asia economic circle and enjoys an extremely advantageous geographical position. Xi has four national first-class ports, among which Xi port is one of the most important ports in the north, and it is open to more than 70 countries and regions 100 ports. Roads are also relatively developed, and several expressways have been built, which are connected with Qingdao, Weihai and Weifang respectively. Laishan Airport is an international airport, and many international routes have been opened. Xi has gradually formed a comprehensive three-dimensional transportation network by land, sea and air. In the future, with the completion of major infrastructure projects such as Yantai-Dalian Railway Ferry and Tongshan Expressway, Xi 'an's location advantage in Northeast Asia will be more obvious.

2. The economic strength is relatively strong.

As one of the first batch of 14 coastal open cities, Xi's economy has developed rapidly in the past 18 years. Enter the national "Top 50 cities with comprehensive strength" and "Top 40 hard investment environments". In 200 1 year, the city's GDP reached 98 billion yuan, and the local fiscal revenue was 4.66 billion yuan, ranking third in the province after Qingdao and Jinan. Xi's total economic output is still above Zhengzhou, Changsha, Kunming and other big cities in China, ranking among the top in the country. Xi is an important production base of grain, fruits, vegetables and aquatic products. Many agricultural products occupy a very important position in the country, which provides strong support for its "Wine Festival" and "Fruit and Vegetable Expo". Industry also occupies a place in the whole country. Well-known state-owned enterprises such as Changyu, Polaris and Sanhuan, as well as emerging enterprises such as Long Da and Dongfang Electronics, constitute the main framework of the industry. Xi is also an important commercial center around Bohai Sea.

3. The climate is suitable and the tourism resources are abundant.

Xi is located in the middle latitude and belongs to the continental climate of warm temperate monsoon. Due to the adjustment of the ocean, compared with the inland areas of the same latitude, Xi 'an has the characteristics of mild climate, humid air and abundant rain. Xi is a famous summer resort and holiday resort in China with beautiful environment and fresh air. Xi is rich in tourism resources, with 1 14 key cultural relics protection units at all levels, including 6 national, 33 provincial and 75 municipal. In addition, there are three national forest parks, 1 national scenic spots and 1 national nature reserves in Xi. Xi and Penglai are also excellent tourist cities in China. Developing MICE tourism is very suitable for the characteristics of Xi.

4. The reception facilities are relatively complete and the reputation is good.

Xi 'an's reception facilities are relatively complete. At present, there are more than 50 travel agencies at all levels in China, including 9 international travel agencies. Foreign-related hotels 102, including 30 star-rated hotels, 4-star hotels 1 0 and 3-star hotels 15. Holiday Inn Binhai, Pacific Hotel and Hongkou Hotel have good reception conditions. The Xi 'an International Conference and Exhibition Hall, which was just completed a few years ago, has a building area of 39,600 square meters, which is first-class in China and has the ability and conditions to hold large-scale international exhibitions. Xi is located in Jiaodong Peninsula. The people of Jiaodong inherit the legacy of Qilu, and they are simple, hospitable and have a good reputation, which is also the most praised at home and abroad.