Traditional Culture Encyclopedia - Hotel franchise - What items does the VI design of a complete five-star hotel include?

What items does the VI design of a complete five-star hotel include?

VI design process

1. Survey (aesthetic preference of target customers, hotel characteristics, hotel culture and concept)

2. Interpretation of brand strategic positioning

3. Design strategic direction

4. Logo design

5. Basic system design

6. Application design

Hotel design style is the content of the above research link, and the design style of brand vi is determined according to the aesthetic preference, hotel characteristics, hotel culture and concept of the target customers.

The VI system includes:

A. Basic elements system: such as hotel name, hotel logo, hotel style, standard words, standard colors, symbolic patterns, propaganda slogans, etc.

B application system: hotel product modeling, hotel office supplies, hotel environment, transportation, hotel clothing, advertising media, signboards, packaging systems, hotel official gifts, exhibitions and printed publications.

These are traditional projects of VI design. If www.lingzhiad.com aims at hotel VI design, it needs early planning and investigation to locate this VI design. The industry attribute of the hotel industry determines that VI must be visually eye-catching, tasteful and fully tap the hotel characteristics.

Henan Lexus has decades of experience in planning front-line design, hoping to help you.