How does the hotel increase the income of exhibition business?

MICE mainly refers to meetings, incentives, meetings/conferences and events.

1) Identify the target market

In the past, government meetings were the main source of MICE business in hotels. With the strict control of this kind of meetings by the government, hotels must develop other target markets, such as enterprises, association meetings, wedding banquets and private parties.

2) Develop sales channels

First of all, we can standardize the service of small conference venues, make packages and sell them directly in official website, and introduce Newmart related software to achieve direct sales effect; Secondly, we can cooperate with industry platforms such as exhibitions and wedding banquets, such as Cvent, and use platform traffic to attract corporate customers and event planning companies to make inquiries; Finally, we can exchange needed goods with the group and hotel alliance, and take over the business at the first time to prevent business loss.

3) Improve reception capacity

On the one hand, we should improve the service ability of sales staff and banquet staff; On the other hand, Newmart software, such as Delphi series sales banquet software, can be introduced in time to enhance the ability of automatic office work and improve the communication effect between sales staff, banquet staff and even customers.