How to write a travel agency business plan

1. Company summary.

Chongqing Bayufeng International Travel Service

General Manager: Chen Xiaoyong

Finance Manager: Liao Yalan

Marketing Manager: Chen Dahong

Public Relations Manager: Hong Hong

Human Resources Manager: Li Xingqi

Main Industry: Travel Agency

Main Products and Services: " "Green leaves never forget the kindness that follows" as the theme slogan, and a series of themed tourism activities such as "Looking for Roots - Visiting Relatives - Red Holy Land - Folk Customs - Looking forward to the new Chongqing" were carried out. It also undertakes international and domestic travel projects, and provides services such as air tickets, boat tickets, train tickets, passports, and class room and catering bookings.

Competitive advantages: 1. Local advantage 2. Differentiated Marketing Strategy

Established: October 1, 2004

Location: No. 15, Beijing North Road, Urumqi

Tel: 0991-7844450 Contact Person : Manager Chen

Company purpose: everything for tourists, for all tourists, everything for tourists.

Company goal: strive to receive 5,000 tourists in the first year and promote exchanges and development between the two places.

2. Competition and Marketing

We have conducted very detailed and in-depth market research. Currently, there are about 150

travel agencies in the Urumqi tourism market. It is basically in a saturated state. The efficiency of many travel agencies has declined. In the face of fierce competition, many travel agencies just engage in price wars. As a new travel agency entering the market, if we want to defeat our opponents, we should be unique and original in terms of marketing strategies, concepts, and strategies.

Comparing the advantages and disadvantages of new and old travel agencies:

The advantage of those old travel agencies is that they entered the market first and are familiar with all aspects and departments related to the travel agency business. Most of them adopt an undifferentiated marketing strategy, which has the advantage of saving costs. Because undifferentiated advertising can save promotional costs. Not conducting market segmentation also reduces many expenses caused by market research, product research and development, and the formulation of various marketing strategies and tactical plans. However, it should also be noted that tourists’ needs and preferences are extremely complex, and it is rare for a certain product to be universally welcomed by the market. Even if you can win a certain market for a while, if competitors imitate in this way, it will lead to fierce competition in one part of the market, while the needs of other market sectors are not met.

Our advantage is that our agency is headquartered in Chongqing, which is the branch in Urumqi, Xinjiang. The tourism products we develop for the Xinjiang market will have unparalleled prices due to local conditions. Superiority makes it difficult for ordinary competitors to compete with us. Furthermore, based on the current situation of Urumqi’s tourism market, we have adopted a differentiated marketing strategy to satisfy those tourists who have not been satisfied. The product we developed this time adopts the concept of theme marketing. It is a series of themed tourism projects such as "Looking for Roots - Visiting Relatives - Red Holy Land - Folk Customs - Looking forward to the new Chongqing" with the theme slogan "Green leaves never forget the kindness that follows" . According to our survey, a large part of the migrant population in Xinjiang is from Chongqing and Sichuan. Many people have been away from their hometown for decades and have a deep nostalgia for their homeland. They have settled down in Xinjiang and after settling down, they all hope to have the opportunity to return to their homeland with their families. We focus on this target group and believe that it has great market potential.

Based on the results of market research and analysis, we have also implemented the following marketing strategies:

1. Focus on the design of overall tourism products and innovative product design. Innovation is the soul of travel agency development.

2. Market pricing should fully take into account factors such as cost, market, marketing objectives, policies, product quality, etc., and adopt a satisfactory pricing method in pricing strategies to ensure a certain initial profit and be accepted by the majority of tourists. In addition, in terms of psychological pricing strategies, auspicious number pricing strategies can be adopted, and strategies can be adopted based on people's superstitions and taboos about numbers.

3. promotion. Convey information about travel agencies and their products to target consumers through various publicity, attraction, and persuasion methods to encourage them to understand and trust our products and services, guide them to purchase, and achieve the purpose of expanding sales.

We can produce some very exquisite tourism brochures, or ask professionals to design comprehensive, thoughtful and specific web pages to facilitate tourists to understand the latest news.

In short, the competition among travel agencies is quite fierce. If you want to remain invincible in the competition, you must have products and services that are better than those of your competitors. Due to the advancement of technology, competition based on hardware has little effect in market competition and is easily imitated by competitors. Therefore, we believe that competition among travel agencies is mainly soft competition based on services. Our agency will serve tourists sincerely with the purpose of doing everything for tourists, everything for tourists, and for all tourists.

3. Schedule

City transportation, sightseeing and accommodation

Day 1 Urumqi - Chongqing Airplane North Hot Spring, Chongqing Great Hall of the People, Chongqing Hotel

The second day Chongqing luxury tour bus porcelain port, Hongyan Village, Zhazidong Bai Mansion, Metropolitan Shopping Plaza, Nanbin Road hot pot famous food Chongqing Hotel

The third day Chongqing-Yongchuan- Dazu—Chongqing luxury tour bus Tea Mountain and Bamboo Sea, Chongqing Wildlife Park, Dazu Rock Carvings, Chongqing Hotel

Day 4 Chongqing—Fengjie luxury liner Fengdu Ghost Town, Shibaozhai, Zhangfei Temple, Baidicheng Fengjie Hotel

Fifth day Fengjie—Wuhan luxury liner Yangtze River Three Gorges (Qutang Gorge, Xiling Gorge, Wu Gorge) hanging coffin, Goddess Peak Hubin Garden Building

Sixth day Wuhan—Urumqi Enjoy the scenery along the way by soft sleeper train;

4. Public Relations Department Plan

Our department is at the front end of the travel agency and is the image spokesperson of our travel agency. We adhere to the "one-stop service" and provide you with high-quality services at any time. Service. Our 24-hour online service hotline is:

The main functions of our department include: formulating travel agency public relations plans, guiding the work of the department, coordinating the relationship between the department and travel agencies and relevant external organizations, and reporting to the general manager regularly

Our department’s plan is divided into six parts:

(1) Quality requirements for public relations personnel:

Professional ethics. : Sincerity, credibility, helpfulness, selflessness, hard work

Public awareness: Emotional awareness, innovation awareness, good image, public image

Psychological quality: Optimism , confident, strong, open and compatible

Communication skills: good oral, written, and physical abilities

Attitude: persist in creating happy and harmonious work, remain calm in the face of changes, and remain calm in times of crisis

2 Personalization of public relations subjects: cultivating the golden key figures of our travel agency

The image of travel agencies is mainly reflected in the minds of customers. Excellent wealth managers: China's most professional entrepreneurial website cfj88.cn contacted Service personnel can bring a good reputation to travel agencies. Now every company has its own key tasks as corporate image representatives.

(2.) Public relations objects:

1. Various publicity media and local travel agencies develop in coordination. The former strengthens publicity and the latter makes progress at the same time

2. There are many travel agencies in Xinjiang, but only a small number of them specialize in "new-heavy" tourism. Therefore, We have enough room to do better on this line.

3. Support the work of government departments, pay taxes normally, do not violate disciplines and laws, and strive for various preferential policies.

4. Coordinate development with hotels, transportation, scenic spots, and scenic spot consumption places.

(3.) Public relations means:

1. Information publicity: mass media, establish corporate image, and cooperate with Establish good relationships with reporters and publicize favorable information about our travel agency.

2. Collect information: public opinion supervision, opinion polls, in the opinion poll surveys conducted by our travel agency. 72% of people are willing to visit Chongqing, which proves that our research and development route is feasible.

3. Emotional contact: By giving souvenirs and other methods, we strengthen the relationship with customers, strive for repeat customers and win the favor of potential customers.

4. Optimize services: online ticket purchase, consultation; telephone consultation; various leaflets to facilitate tourists to understand our travel capabilities.

4. Contact upstream enterprises: establish long-term friendly cooperative relationships with hotels, airlines, transportation departments, scenic spots, shopping departments, etc.

6. Financial department analysis plan:

1. Raising capital The total capital of the company is 3 million yuan, which is achieved through fund-raising:

Current general manager Tian Ke Invested 800,000 yuan, and the remaining seven people each contributed 300,000 yuan. Our company is mainly divided into 4 departments: Finance Department, Marketing Department, Public Relations Department, and Human Resources Department. Since travel agencies have just been established, we can only make preliminary predictions about the capital requirements of each agency. After the prediction, the allocation of capital to each company is as follows: the marketing department arranged 360,000 yuan for new product development, market research, publicity, and planning plans, and the public relations department arranged 200,000 yuan in contact with upstream companies and local agencies. Yuan, 150,000 Yuan for the Human Resources Department, and another 200,000 Yuan for the purchase of a car. Then the annual rent of the house of 20,000 Yuan was paid in one lump sum and the collection of various materials and equipment was spent.

300,000 yuan. The remaining 770,000 yuan was retained by the Finance Department for reserve funds and payroll purposes. In addition, another 1 million yuan was handed over to the Zhuang Tourism Bureau as a deposit for international travel agencies. As for the budget, the preliminary plan is to reach a net income of 1.8 million yuan by the end of the year.

2.

Capital utilization. This requires each department to rationally use the planned funds to do its job well. Marketing Department: New product development, market research, advertising and planning; Public Relations Department: Contacting upstream companies and local agencies; Human Resources Department: Recruiting and training new employees; As far as the Finance Department is concerned, it is the internal information of the company , equipment, sundries, etc., and distribute wages and bonuses at the end of the month and the end of the year. The salary arrangement is: 1,800 yuan per month for the general manager, 1,500 yuan per month for managers of each department, and 1,200 yuan per month for salesmen. per month. The bonus is 2,000 yuan for both the cost saving award and the sales champion award.

3.

Dividend distribution This is mainly because the finance department should assist the board of directors in handling the issue of dividend distribution. Our current preliminary plan is that by the end of the year, in addition to the general manager receiving 10% of the total annual profit as a bonus, each of the remaining seven people will receive 5%. The remaining profits will be reserved for taxes, equipment purchase funds and provident funds.

4.

Custody and management of the travel agency’s currency receipts and payments and other financial transaction activities: the income after each product sale is handed over to the Finance Department, and the Expenses must be invoiced and reported to the Finance Department. For travel agencies, there are two scenarios for the team’s income. One is: cash received; the other is: accounts receivable. For both, receivables are the focus of management, that is, the society.

5. Serve the society: participate in public activities, fund social welfare, and increase social visibility.

(4). Collect information from all directions:

1. Our company’s image: popularity, beauty, support rate

2. Product information: main business "New - heavy" "Searching for roots and visiting relatives - red holy land - folk customs - looking forward to the new Chongqing"

3. Public information:

Public age: 18-25 23%; 26-40 40

%; 41-60 22%; 15% above 60

Education level: below high school, 13

%; college, 30%; bachelor degree or above , 40%

Gender: male, 42%; female, 58%

4. Public needs: group travel, individual travel, family travel, all-inclusive price, office package price; Different needs for food, housing, transportation, customs and habits.

(5) Internal information;

1. The internal ways to obtain information to guide the normal operation of our company include: Internet; statements, business statistics, financial analysis; work reports; internal writing instructions ;Work notes;Internal publications;Communication tools.

2. Guide to the development of external travel agencies: public publications, statistical data; tourism trade fairs, negotiation meetings; tourism information feedback; exchanges among various industries; questionnaire surveys

3. Persistence Information principles that are effective, applicable, timely, true, appropriate, fresh and timely.

(6) Annual plan:

Our company belongs to the Urumqi Chongqing Branch and was established on 2004-10-1. Our public relations department has the following plans for next year:

1. Make statistics on the routes of existing travel agencies in Xinjiang to Chongqing.

2. Promote our agency’s characteristic routes (if possible, do a “new-heavy” press tour).

V.

3. Allocate personnel in the statistics department, increase the number of general staff, and expand department construction.

(7) Department management:

1. Personnel management: There are three personnel (Hong Hong, Zhang Peng and Wang Public Security)

2. Fund management: 200,000 yuan Reasonable utilization

3. Information management: Collect competitor information and expand it

Cash collection rate should be an important indicator. But accounts receivable not only occupy the company's funds, but also create the risk of bad debts. This requires the company to develop corresponding credit systems to avoid risks. At the same time, based on the industry characteristics of travel agencies, the basis for debiting accounts should be strictly reviewed to prevent salespeople from operating in secret. Of course, adopting certain credit strategies is also a necessary means for enterprises to participate in competition. At the same time, the principle of two lines of revenue and expenditure should be strictly observed, and salespeople are prohibited from directly deducting costs from revenue without going through the financial department.

5. The Credit and Collection Finance Department should formulate credit policies and collect the travel agency’s accounts receivable. Settlement accounts with local agencies and upstream enterprises.

6.

Insurance is very important to travel agencies. Insuring the travel agency's property, personnel, and the personal property of the tourists after group formation transfers the risks in the travel agency's business activities to the insurance company, ensuring that business activities can be carried out more boldly.

7.

Team accounting Our company has adopted the single-group accounting system in team accounting to conduct basic financial accounting of travel teams. The so-called single-group accounting is to treat each group as an accounting object and conduct independent financial records and analysis. The advantage of this approach is that by reducing the accounting unit, the profit and loss responsibility of each group is assigned to specific salesmen, and the specific situation of each group can be grasped.

8.

Finally, in terms of saving capital, we consider: reducing transportation fees and negotiating with airlines by using business volume; while ground transportation fees can be reduced through bidding and other means. Reduce costs. The competition of modern enterprises is mainly to adopt low-cost strategy and product singularity strategy. As a travel agency industry with low entry barriers and fierce competition, cost control is particularly important. Now, the company's cost control is only limited by gross profit margin. In fact, standard costs can be introduced to strengthen control. Qianzhan Industrial Research Institute professionally writes business plans, such as: For regular routes, the business department and the financial department can jointly formulate the standard cost and standard quotation of the team in the off-peak and peak seasons, that is, through the comparison of the team's actual cost and standard cost, to identify the differences and urge business units to work toward standard metrics. In this way, finance can also judge the rationality of cost expenditures based on standards. Of course, under gross profit margin and standard cost control, corresponding incentive mechanisms should also be formulated at the same time. For example, cost saving awards, sales champion awards, etc. can be set up to mobilize the enthusiasm of employees. The bonus expenditure should be deducted from the management fee. For unconventional teams, the corresponding costs should also be calculated when formulating routes. In fact, this kind of personalized tourism will definitely occupy a considerable proportion in the future tourism market.