What is a hotel product?

Hotel products generally refer to the fruits of labor that can meet people's needs and desires for market exchange, including physical objects, places, services and facilities. Hotel products refer to the sum of the use values of places, facilities, tangible products and intangible services that guests or the public feel and can meet their needs. Hotel products are mainly provided in the hotel, and may also be provided outside the hotel, such as food delivery and free tasting at food festivals. Generally speaking, hotel products include tangible facilities and intangible services, but there are many understandings from different levels. From the perspective of guests, hotel products are an experience; From the social point of view, hotel products represent an image, especially high-end hotels, which are synonymous with fashion, luxury and high consumption; As far as the hotel itself is concerned, hotel products are the basic conditions for the survival of the hotel and the works carefully designed by hotel operators for sales. Taken together, the concept of hotel products contains three meanings:

(1) physical form of goods. Material goods are also called core products, such as vegetables, drinks and other commodities. It is characterized by the transfer of ownership with the purchase of customers. As far as the products of the hotel industry are concerned, the goods in material form are mainly produced and sold in the catering department and the commodity department.

(2) Explicit non-entity beneficiary products. This kind of products is also called the auxiliary or packaging of core products, such as tableware, furniture, cotton goods and so on. They are expressed in material form, but their ownership in the process of service or sales remains unchanged. Explicit intangible benefits products are the basic material guarantee for hotels to provide services, which have a great impact on service quality and are also the most needed part of hotel products and services.

(3) Hidden non-entity benefit products. Mainly refers to the products that customers can only experience, observe or perceive through on-site contact to meet their psychological needs. The product of hidden non-entity benefits is characterized by no ownership or unclear ownership, which is intangible and generally untouchable, but can be perceived or observed. For example, whether the air is fresh, whether the temperature and humidity are appropriate, whether the color and light are coordinated, whether the space is spacious, and whether the service attitude is friendly.