Who is the founder of W Hotel?

W Hotel is a sister brand of luxury hotels such as St. The Regess, Westin and Sheraton. The specific founder has not yet been announced.

The official positioning of W Hotel is "Lifestye" brand, which is generally classified as a large boutique hotel route in the industry.

In Europe, W Hotel has hotels in Athens, Barcelona, London, Manchester, Milan and St. Petersburg. In Asia, W hotels are located in Bangkok, Singapore, Hong Kong and other places. In Africa and the Middle East, W Hotel has hotels in Amman, Doha, Dubai Intercontinental Festival City, Dubai Palm Island and Marrakech.

On June 5438+ 10, 2008, W Hotel entered China and opened in Hongkong. Hong Kong W Hotel is the first W hotel in Greater China, located in West Kowloon. It is a magnificent seaside landmark building, surrounded by Hong Kong's most popular nightlife places, historical art halls and colorful historical sites. It is adjacent to the World Trade Center, the third tallest building in the world. Guests can come here to relax and taste the local daily life.

Extended data:

George Fleck, senior marketing director of global brand of 1 and W Hotel, told Sina Entertainment that the four works selected this time showed different regional characteristics and cultures, namely, Washington, D.C., Mexico City, Doha in the Middle East and Maldives in Asia.

2. The main policy of W brand hotel price positioning is lower than the St. Regis brand and higher than the Westin brand. However, every W brand hotel will do full market research at the beginning of its opening. Usually, W-brand hotels in different regions will make corresponding adjustments in pricing according to the local actual situation, which usually depends on the pricing of competitors around a W-brand hotel to some extent. After all, it depends on the market.

At present, there are 33 hotels in the most dynamic cities in the world. In North America and Latin America, W Hotel has been stationed in Austin, Buckhead, Atlanta, downtown Atlanta, Boston, Fort Lauderdale, hoboken, Hollywood, Huntington Beach, downtown new york, San Diego, Scottsdale, Miami South Beach and Washington, D.C. ..

References:

Baidu encyclopedia -W hotel