China New Year Promotional Poster-introduces posters and New Year cards, Christmas and New Year cards.

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202 1 spring festival promotion scheme attracts customers 202 1 5 spring festival promotion scheme attracts customers.

The Spring Festival is coming, and the festive atmosphere has greatly stimulated people's consumption desire and impulse. This is also a good opportunity for supermarkets to sell new products. Many merchants will carry out promotional activities during the Spring Festival to attract customers' consumption. Let me bring you five promotion plans for 20021Spring Festival to attract customers. I hope you like it!

Spring Festival promotion plan to attract customers 1

I. Promotion time

202 1 _ _ _ _ _ -202 1 _ _ _ _ 26th

* * * Seven days (20th to 26th)

Two. Theme of the event

Return the goods at half price to welcome the new year.

Three. Activity content

(1) Main activities: welcome the new year at half price.

10.7 days, half-price refund for one day: that is, one day is randomly selected from 7 days, and 50% of the shopping receipts are returned to all customers who shop on that day, and returned in the form of coupons;

2. The refund amount of a single shopping receipt shall not exceed 5,000 yuan;

3. On the first day of the first month, the notary will randomly select one of the seven days, or it will be determined by the shopping mall (you can choose the day with the lowest transaction volume);

4.65438+1From October 26th (the first day) to February 5th, you can get 50% of the shopping vouchers on the spot with the shopping receipts drawn by China and Japan;

5. Shopping vouchers must be consumed before February 15, and will be invalid after expiration;

6. Except for household appliances, telecommunications and other commodities (clearly stated in the mall poster);

(2) Feasibility: 65,438+000% will be returned one day in seven days, which is equivalent to 8.6% discount of the whole audience; 50% return is equivalent to 9.3 fold of the audience. Coupled with the use of coupons for re-consumption, the actual cost is actually very low.

(3) Auxiliary activities

1. Sale for men and women;

2. Children's shopping malls send books;

3. Factory promotion activities.

Fourth, promotion activities.

1. Newspaper advertisement:

2. Radio advertisements:

3. Activity banner

4. Live lanterns

Five, the cost budget (omitted)

Scheme 2 for attracting customers in Spring Festival promotion activities

Activity purpose

By holding a series of promotional activities during the Spring Festival, we will further enhance the local popularity of _ _ _ _, let customers feel the excellent service of _ _ _, do a good job in word-of-mouth marketing to attract tourists, expand consumer groups, and then increase the economic income of _ _ _ and expand brand influence.

Activity content

According to the holiday characteristics during the Spring Festival and the actual situation of eating food with chopsticks, choose the promotion method that suits you according to local conditions.

First, the store decoration, atmosphere

1, the storefront of the restaurant is decorated with some paper-cut pictures, posters and colorful national flag lanterns related to the Spring Festival, mainly in red, highlighting the festive atmosphere of the festival;

2. The restaurant will arrange gift booths and related publicity materials to publicize the dining guests;

3. Play light music or festive songs in the restaurant for a certain period of time, and the sound level should not affect the conversation of the guests.

Second, advertising.

1, leaflet page;

3. Poster making.

Third, promote the division of labor.

1, lobular distribution;

3. Individual customers and regular customers book jobs;

4. Promotion and reception services.

Fourth, specific promotional activities.

1, "Large-scale group meal promotion"

Activity content: During the activity, customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).

2 -4 people can enjoy a 10% discount.

5 -8 people can enjoy 8.8% discount.

9 people-12 people can enjoy a 7.8% discount.

The Spring Festival is also the day when China people are most willing to spend money. Obviously, how to develop the Spring Festival market is promising. So how should the catering industry seize the business opportunities contained in the Spring Festival consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Spring Festival, and then formulate targeted promotion strategies. From the new changes in residents' consumption during the Spring Festival in the last two years, we can see that there are three obvious characteristics of consumption during the Spring Festival:

The catering industry should master the following holiday service management methods:

A. type of housewife. In other words, the hotel distributes complete sets of semi-finished products or clean vegetables to citizens' families, instead of the "busy year" activities of housewives steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

B.it's arranged. That is, the hotel reserves the New Year's Eve dinner or holiday family dinner for the public to eat in the hotel. In line with the principles of thrift, high quality, low price, facing the public and serving the public, restaurants and hotels should introduce various recipes such as "old age banquet", "love banquet", "caring banquet" and "family reunion" to attract working-class people to their side and expand the target market.

C. type of series. In order to meet the consumption demand of modern people, restaurants and hotels should launch family-oriented New Year's Eve dinners, "rent chefs", open rooms, karaoke bars, bathrooms and other leisure facilities and places to residents, and attract residents to entertain themselves in hotels for the Spring Festival. At the same time, the operators of the catering industry should also make a fuss about cultural taste. Food culture should be used to build a platform for people who have worked hard for a year to have a relaxed, pleasant and interesting meal. Restaurants, restaurants and teahouses can provide activities such as calligraphy and painting photography exhibition, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and famous chefs teaching customers "special dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.

Marketing activities should work hard in the following five aspects:

A. Do a good job of "price reduction promotion".

One is cheaper than ten loves. At the end of the year, merchants should carry out discount promotion, buy big items and send small items, "make profits every day, offer discounts every day" and other promotional activities in the purpose of sincerely giving back to consumers.

Hotel layout and decoration during the Spring Festival;

1. Put a golden couple at the main entrance until the Lantern Festival. The hotel will provide photo service (guests will pay for their own photos).

2. The plants around the hotel are hung all over the sky, a large pot of kumquat is set up on both sides of the main entrance of the hotel, and red lanterns are hung on the ceiling. Colorful flags are pulled obliquely on the outer lawn.

There is a banner "Happy Spring Festival from _ _ _ Hotel" hanging at the door.

4. Basalt couplets on both sides of the gate are "Golden Cup Drinks Kunda" and "Jade Rabbit pays New Year greetings during the Spring Festival", which are horizontally approved as "Congratulations on the New Year".

5. Paper-cut patterns of the zodiac in the Year of the Ox are posted on the glass doors on both sides of the hotel lobby.

6. Two staff members (the couple selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf clothes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under 10 who come to the hotel for dinner.

7. There are colorful flags on the balcony railings on the third and fourth floors.

Case:

Hotel restaurant Spring Festival promotion activities:

1, Spring Festival package: There are many benefits and many surprises, and the "good luck" package is launched during the Spring Festival.

Catering: 666 yuan/table (including service charge, only in the restaurant on the third floor)

Guest room: 288 yuan/room. One day (including two breakfasts)

Entertainment: 12:30- 16:30 gives a private room for 3 hours, 16:30-02:00 gives a private room for 2 hours.

Rooms: From New Year's Eve to the fifteenth day of the first month, 20 special standard rooms are launched every day at a price of 208 yuan/room.

Anyone who stays in the preferential standard room will get a beautiful Spring Festival gift.

On New Year's Eve (18: 00-21:00), the "auspicious" New Year's Eve is launched;

588 yuan/table 688 yuan/table 888 yuan/table

On New Year's Eve (2 1: 00- 12: 30), a "sumptuous" New Year's Eve dinner was launched.

888 yuan/table 1080 yuan/table 1288 yuan/table (zero, send a lucky jiaozi.

Book the New Year's Eve dinner in advance and get a small gift.

When the meal is over 1000 yuan, give a big pillow (the value of the pillow is about 20-30 yuan, and the pillow is one of the necessary items for office workers and home life, so it is more realistic for customers to give a pillow). Hide different zodiac mascots in pillows, and guests can exchange this mascot for corresponding prizes at the reception desk. The mascot of the Year of the Rabbit is a fashion desk calendar, and so are other zodiac mascots.

During the Spring Festival, the banquet hall launched the Spring Festival package.

Sheraton: 688 yuan/table.

Rich and auspicious banquet: 788 yuan/table

Five Blessingg Banquet: 888 yuan/table.

The Spring Festival is the golden season for catering sales, and businesses understand this truth. However, the characteristics of Spring Festival consumption have changed year by year. Whoever can gain insight into opportunities and seize hot spots is the winner. From the micro point of view, this is the case, but from the macro point of view, how to make overall plans, guide consumption, form hot spots, and do a good job in the "new year project" is a big article.

2. "Special Valentine's Day, warm and sweet, _ _ _ for you 1.

Activity content: On Valentine's Day, all expensive dishes are 20% off, and couples spend more sweet gifts.

Description: Gifts can be commemorative, can be collected by consumers, and even can be customized with exquisite small gifts. Be sure to let consumers think of _ _ when they see this gift. No other activities will be held that day.

3. "The Spring Festival pays great attention to money, and you can get good luck in the new year."

Activity content: During the activity, if you spend 100 yuan per table, you can rob yourself of money, wealth and excitement!

Description: The purpose of this activity is to enliven the atmosphere in the store and make customers feel that the activities in the store during the Spring Festival are thoughtful and meaningful. You can prepare a small jar with a smaller mouth and put coins in it. The face value of coins is mainly 1 and 5, but some coins of 1 yuan should also be put in. Repeated experiments by yourself, trying to get the best effect with the least amount. (This activity cannot be attended at the same time as other activities).

4. "If you spend it, I will send" money ""

Activity content: during the activity, every customer who enters the store for consumption will be given two fine hot dishes at each table!

Explanation: The "riches and honour" endowed with "riches and honour" is instant-boiled vegetables, which is homophonic. The two dishes presented should have a name related to "wealth" to highlight new ideas.

5. "Lantern Festival on the fifteenth day of the first month will give you delicious Yuanxiao."

Activities: On the fifteenth day of the first month, as long as you come to our restaurant for dinner, each table of customers will get a delicious Yuanxiao free of charge. Let you feel the warmth of _ _ _ on the night of Lantern Festival.

Description: The purpose of this activity is to enhance the image of the restaurant in the eyes of customers and deepen their goodwill towards the restaurant. On the Lantern Festival, you can prepare some products with the same price and good taste in advance.

While restaurants promote Lantern Festival and Valentine's Day, hotels, restaurants and bars also seize the opportunity to launch various "reunion dinners", "couples' packages" and "candlelight dinners", and some bars also launch Valentine's Day dances. In addition to having a reunion dinner on the Lantern Festival, the restaurant also makes the Lantern Festival, which symbolizes reunion and auspiciousness, into take-away, and presents various reunion dinners, couples' packages and candlelight dinners for roses, chocolates and red wine.

Western food has always been the protagonist of Valentine's Day catering, and this year's Valentine's Day catering market is no exception. Although there are still a few days before Valentine's Day, some western restaurants have taken action early, and some restaurants have already put up banners of "2. 14 Valentine's Day Couple Package" and "Warm and romantic candlelight dinner". The flickering candlelight, delicious hand-grabbed rice and cold meals there will make people feel great and experience the sweetest Valentine's Day activities. To this end, their western restaurant has launched a romantic Valentine's Day candlelight dinner of "Love for Life", and the restaurant can also launch an activity of "Love for Lovers, Love in Haagen-Dazs" to present the world-famous Haagen-Dazs ice cream to guests. On the Lantern Festival, the restaurant will also give guests five homemade stuffing jiaozi.

Scheme 3 for attracting customers in Spring Festival promotion activities

I. Concept of activities:

As the Spring Festival approaches, it will set off a new wave of sales boom. In order to prevent other competitors from seizing the pre-holiday market, the shopping mall will launch a "full _ minus _" activity on the basis of discounts at various counters, so that the company can integrate and promote, form a unified propaganda caliber, and improve the attractiveness of the activity to consumers.

Second, the theme of the event: "Golden Dog Wang Cai Huan Le Ying Chun, buy 200 MINUS 50 after the discount."

Activity time: 65438+ 10 _ _ _ _ _ _ February.

Activity list:

SP Activity Serial Number Activity Time Remarks

After the discount of 1, buy 200 minus 50 1/7-2/5, and buy 200 minus 50 on the basis of the discount. The discount range can be reduced according to different industries.

Public relations activities 1 Pay Na Caishen a red envelope during the Spring Festival1/Give a red envelope to customers at the beginning of the 29th.

/kloc-make yuanxiao on 0/5, and send it to New Year's Eve for shopping! 2/ 12- 13 The person who accumulates the shopping amount can get a table of food and beverage.

Commodity SP activity

SP activity 1: buy 200 MINUS 50 after discount.

Activity time: 1/7-2/5(30 days)

Activity content:

1. During the activity, you can purchase 200 yuan in this mall at one time, and you can immediately deduct 50 yuan when you pay.

2. Cash reduction and exemption shall be subject to a single receipt, that is, a single computer receipt exceeding 200 yuan or 200 yuan shall be counted as 200 yuan, and each receipt, regardless of the amount, can only be reduced or exempted from 50 yuan.

Activity details:

1. Except for counters and individual commodities, all other counters in the mall participate in the activities; The counters and individual products that do not participate in the activities will clearly indicate that "this counter does not participate in the activities";

2. When paying the money, the customer will directly reduce the 50 yuan according to the amount of the small ticket;

3. A single receipt over 200 yuan or 200 yuan, regardless of the amount, can only be reduced or exempted from 50 yuan, and receipts cannot be accumulated;

4. After receiving the payment, the cashier will stamp "Buy 200 minus 50" on the computer receipt, so that it can be checked during after-sales service;

5. The counter that does not participate in the activity should indicate the seal of "Do not participate in the activity" on the sales receipt, so that the cashier can receive the cash correctly.

Cooperation department:

1. The Operation Department negotiates the deduction point with the supplier. In principle, all counters must reduce 50 yuan on the basis of discount, and the expenses shall be borne by the supplier. The intensity of relief can be adjusted according to the actual situation. In principle, the company will not reduce the deduction point; And before 6: 00 p.m. on June 4, 65438, report the list and number of counters participating in the activities and not participating in the activities to the Planning Department, so as to facilitate the production of promotional materials;

2. The supervisors of each floor and cashier should train the shopping guides and cashiers in the detailed rules of activities to avoid customer complaints during the activities;

3. The planning department comprehensively integrates the event information to facilitate the promotion and packaging of the event.

Commodity public relations activities

Public relations activities 1: Welcome the Spring Festival, receive blessings and send red envelopes to the God of Wealth.

Activity time: 1/29

Activity content:

On New Year's Day, customers who use our shopping mall credit card can get a generous red envelope from us, regardless of the amount of shopping. The number of red envelopes is limited, while stocks last.

Activity details:

During the 1. activities, all customers who shop in our mall with loyalty cards will get a red envelope, that is, 20 yuan cash coupon, regardless of the amount of shopping. * * * 100 Red envelopes are available on a first-come-first-served basis while stocks last.

2. Customers register for red envelopes at the front desk, with computer receipts.

Cooperation department:

After checking the customer's sales voucher, the front desk staff will recycle the computer receipt as the audit voucher for issuing red envelopes and ask the customer to sign for confirmation.

Public relations activity 2: 15 after the Lantern Festival, shopping for New Year's Eve!

Activity time: 2/ 12-2/ 13

Activity content:

During the activity, anyone who goes shopping in our shopping mall can participate in this activity; Customers who have accumulated the shopping amount within two days can get a table of Yuanxiao reunion dinner presented by our shopping mall. You can bring your friends and relatives and enjoy a warm reunion moment!

Activity details:

1. The customer registers the purchase amount at the service desk on the first floor with the computer receipts of February 12 and February 13, and uses the computer receipts as the audit voucher.

2. When registering, customers need to leave their names, ID numbers, etc. Winners will receive prizes with their ID cards.

3. The deadline for the activity is 4: 00 pm on February 13, 2006. The mall will announce the winners in the form of posters at the entrance of the mall at 5: 00 pm on February 13, 2006.

4. Winners can get a "free reunion dinner card" sent by our shopping mall, and enjoy a table of "free reunion dinner" in Guilin People's Food Plaza on the third floor of our shopping mall.

Cooperation department:

The Finance Department negotiated with Guilin people to deduct money from the account of our shopping mall, so as to deduct 200 yuan's seat reservation fee.

Third, the cost budget:

1. Activity fee:

Type Content Estimated Cost (Yuan) Remarks

Buy 200 MINUS 50 after SP discount. The supplier promises that the operation department will adjust the deduction point according to the situation of the counter, and the company will not reduce the deduction point in principle.

PR 1。 Welcome to the Spring Festival. The God of Wealth will send red envelopes and 2000 cash coupons.

2, the fifteenth Lantern Festival, shopping to send New Year's Eve! 200

Subtotal 2200, of which 2000 is cash coupon.

2. American courtiers' fees:

Project specification, content, quantity and cost (RMB)

Door head (photo KT board) 6.92M_ 1. 1M Spring Festival Lantern Festival Valentine's Day 2620

Post (picture) 3.37M_0.84M Spring Festival Activity 65 10

Kanban (painting) 3.6M_7M Spring Festival activities 1380

Small billboard (inkjet) 2.8M_ 1.7M Lantern Festival, Valentine's Day 180

Elevator baffle (photo KT board) 2.4M_0.9M Spring Festival Lantern Festival Valentine's Day 2 175

Hanging on the first floor (photo KT board) 1.8M_0.6M Spring Festival activities 6260

Activity logo (photo KT board) 0.45M_0.45M counter sticker (diamond) 120 1000

Unforeseen expenses 1000

Subtotal 4 025

3. Media expenses:

Content size area unit price discount quantity discount price

Sms 10000600

Television advertising news 60 minutes 5-7 days 3000 yuan.

Subtotal 3, 600 yuan

Activity fee: 2200 yuan.

Meichen fee: 4025 yuan

Media expenses: 3,600 yuan.

1-Total promotional expenses in February: 9825 yuan (including 2000 yuan in cash coupons).

Remarks: the two-month fee is 9825 yuan, including the promotion and packaging fee for Spring Festival, Lantern Festival and Valentine's Day.

Scheme 4 of attracting customers in Spring Festival promotion activities

1. Promotion theme: New Year's Eve promotion.

2. Promotion date:165438+1October 1- New Year's Eve

Third, the promotion content:

Happy family banquet 2588 yuan/10 table

Reunion banquet 2888 yuan/10 table

Four Seasons Peace Banquet 3588 yuan/14 table

New Year's Eve dinner is 3888 yuan/16 tables.

New Year's Eve dinner 5000 yuan/18 table

Banquet with strong financial resources 1 10,000 yuan/table for 24 people.

Preferential items:

A, each table will be given 1 bottle of wine, 4 bottles of beer and 2 bottles of drinks (drinks: Coca-Cola 1 bottle, Sprite 1 bottle, orange juice 1 bottle).

B, more than 2588 yuan/table, each table will be given 1 box of "fish every year" rice cake fish and 1 assorted candy dried fruit.

Fourth, the way of publicity:

1, leaflet: 2000.

Specification: 14.8cm2 1cm

Material: 200g coated paper, printed on one side.

Price: 0. 13 yuan/piece.

Total: 0. 13 2000=260 yuan.

2. Newspaper distribution: 1400.

Price: 0.08 yuan/piece

Total: 0.08 XXX1400 =112 yuan.

3. Yi Labao: Three.

Specification: 80cm so-and-so 200cm

Material: photographic paper, film separation.

Price: 40 yuan/film (no extra)

Total: 40xq3 =120 yuan.

Location: entrance of western restaurant on the sixth floor, reception desk of Chinese restaurant on the seventh floor, elevator entrance of shopping mall.

4. Poster in the elevator: 2.

Specification: 45cm 120cm

Material: photo painting +KT board

Price: 30 yuan/film

Total:

Location: inside the sightseeing elevator

5, electronic screen advertising:

Specification: 53cm 93cm

Location: Hotel Lobby

6. Send short messages to customers from the information platform.

Content: 20 so-and-so New Year's Eve dinners are in hot reservation! Lanxi Modern Hotel has specially launched six models for you to choose from, and other gifts, delicious food and intimate services will give you and your family "five great enjoyment".

The total price above is 552 yuan.

5. The above advertising part needs to be reconfirmed by the purchasing department after inquiry, and the planning department will send it to the supplier for production.

Scheme 5 for attracting customers in Spring Festival promotion activities

First, the activity time:

202 1 Spring Festival Eve

Two. Location:

_ _ Jewelry stores/cabinets all over the country

Three. activity theme

"Say Sorry Loudly" Beautiful Mind Mask Show

Four. Activity background

The estrangement between husband and wife comes from suspicion and insincerity, while the implication of China people in emotional expression leads to more suspicion and estrangement. Our demands for "goodness and beauty" and "defense" two series of diamond ornaments are emotional. We should eliminate this suspicion and estrangement emotionally, achieve the purpose of "goodness and beauty" and "maintenance", and at the same time provide people with a better opportunity to eliminate this suspicion and estrangement. We planned this beautiful mask show of "Say SORYY loudly", so that people can bravely say "I'm sorry" to their lovers, and at the same time, through the mask, the barriers between husband and wife or lovers can be completely eliminated, and the feelings of "truth, goodness and beauty" and "loyalty" can be highlighted.

Verb (short for verb) activity:

1. Create Publicity:

(1) On February 2nd, 65438, we advertised the event in the local daily newspaper or evening paper to expand the coverage and influence of the event. The theme is "Say sorry loudly", and a beautiful mask performance is waiting for you. From February 24 to 30, 65438, the event registration was accepted. Participants must register at the _ _ counter (whether they buy or not).

(2) Advertise activities on TV stations, and also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time.

2. Activity procedure:

(1) On-site jewelry model show 9:00-9:30 am, the jewelry worn by the model is "Shoushou" and "Shan Mei" series diamond ornaments;

(2) At 9:30-9:50 am, invite local singers to sing Faith (original song: Jeff Chang Shin-Che Shenche) and 365 Days of Missing You (original song: CoCo Lee).

(3) Distribute ballot papers to the audience from 9: 30 to 9: 55 (half of them are ballot papers and half are promotional pages of _ _ jewelry);

From 9:55, contestant 1 came on stage wearing a mask, and the host made an impromptu interview (for example, how old is the contestant? What is the relationship now? How long have you been married and in love? How's the family? Wait a minute. );

(4) contestant1wears a mask and says "the saddest sentence (sorry)" to both sides, and the host mainly plays a guiding role in this process;

(5) Next, Players No.2 and No.3 will perform live performances similar to those of Player 1;

(6) At the end of the live show at11:30-1:50, the votes of the audience are collected (only part of the votes are collected, and the propaganda part is not recycled), and the votes are counted under the supervision of the notary, and at the same time, the artist sings "Love is a Word" (Jeff Chang Shin-Che believes that

(7) The host 1 1: 50 announces the winners list, and the awards are set as follows:

Most affectionate couple award: 1 The winner will receive a set of jewelry and a Christmas present;

(8) Whether the curtain call is Better Tomorrow or Same Song.

Activity budget of intransitive verbs

1. Jewelry Model Show: 300 yuan _5= 1500 yuan;

2. Artist's live singing fee: 6,000 yuan;

3. Prize (for observing the series of diamond ornaments) cost: about 4,000 yuan;

4._ Exhibition frame: 65 yuan _2= 160 yuan, banner: 150 yuan, mask: 10 yuan _20=200 yuan;

5. Site layout fee: about 1000 yuan;

6. Number of votes: 0.5 yuan _500 =250 yuan;

7. Media promotion fee: about 5,000 yuan;

8. Total: 18260 yuan.

In addition:

Description of activity control and promotion:

1. After the scheme is selected, the participating partners are not allowed to change the details of the activity at will during the activity. If it is necessary to change, they must contact the jewelry promotion headquarters and get the approval from the headquarters.

2. Network promotion: do promotional activities such as event advertisements and event news reports in combination with local websites, and do a good job of "creating momentum" propaganda in the form of news events;

3. Pay attention to contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;

4. Do a good job in customer consultation, the number of people arriving, and participate in activities.