Where is Jiaxing Jialehui? What is this for? Where is it?

Jialehui: Be Jiaxing's own 365-day Spring Festival Gala.

■ Reporter Lu She

Feng Cheng, District News Information Center

Change the program every 10 day, with 3 programs per month; Two hours a day, 365 days a year, there are performances every day, and every day is the Spring Festival Evening.

Since May this year, Jiaxing People's Theatre, located on Qinjian Road in the urban area, has undergone a makeover and launched a new performance stage called Jialehui. Since its birth, Jialehui has shouted a resounding slogan-Jiaxing people's own 365-day Spring Festival Gala.

"Very wonderful! Very shocking! And it can be said that you can see it at your doorstep. " Jiang Xia, a citizen, lamented that time passed too fast and praised the stage effect and program. This is Jiangxia's second visit to Jialehui. Last time, she came with her lover. This time, she also invited several couples with good relationships, which was a weekend party.

"The attendance rate exceeded 60%, which exceeded our expectations." Jin Ping, chairman of Jiaxing People's Theatre Co., Ltd., said that the general performance market needs six months to one year, but now Le Jia Club only needs three months, basically reaching the target popularity. Next, if the attendance rate remains at 80% for three consecutive months, it can be said that Jiaxing is a successful performance stage.

Gorgeous turn to fill the gap in performing arts

Qinqin Road People's Theatre has a long history and plays an important role in Jiaxing people's cultural life. After a hundred years of vicissitudes, it also witnessed the development of Jiaxing city.

In 2006, Jiaxing's cultural system reform began. Jiaxing Performance Company, People's Theatre, Jiaxing Bookstore and Nanhu Theatre were taken away by Jiaxing Fenghua Culture and Education Development Co., Ltd., with an overall asset of17.52 million yuan. The people's theater has been transformed from a public institution into an enterprise, which has opened a new development journey.

However, the utilization rate of the people's theater after the reform has not been high. In 2009, under the promotion and leadership of the relevant government departments, the theater leaders successively investigated the surrounding performing stages, made a feasible plan at the end of 2009 after careful analysis and planning, and completely renovated the People's Theatre on February 20 10, and started the Jialehui performing stage.

After three months of intensive planning and renovation, a brand-new theater with an investment of10 million yuan, a business area of more than 2,000 square meters and 600 seats was presented to the public. The newly renovated performance hall is spacious and gorgeous, with dazzling laser show, vivid and shocking sound effects, ultra-clear and super-large new LED screen, high-tech sound and light, rendering a dazzling stage effect. Jialehui will be the first stage performance project officially landed in Nanhu District.

Serve the people with spiritual products

The whole program of Jialehui Performing Arts Stage includes not only songs and dances, humorous sketches, but also magic and other types. At the same time, Han Xiao, a guest of Zhejiang Satellite TV who is familiar with variety shows, was invited as the host. In order to provide the audience with star-rated services, Jin Ping invited a director from a star-rated hotel to pay attention to the quality of service.

Le Jia Club will be a happy gathering for Jiaxing people, whether citizens or tourists, as long as they are in Jiaxing, Le Jia Club will be the source of their happiness. Jin Ping said that their positioning of the program is popular but not vulgar, and Le Jia Club hopes that the program will convey not only happiness, but also the heartfelt wishes and people's hearts.

Therefore, this "show every day, a movie at night" focuses on creating a big stage of "Jiaxing people's own 365-day Spring Festival Gala". At present, the ticket price is set at each 50 yuan in order to "make it affordable for ordinary people". Jin Ping said that in addition to tickets, on-site consumption is close to the mature market, and the per capita consumption is around 45 yuan, and both business consumption and household consumption are gradually increasing.

"We also need to introduce local actors appropriately, put people and things that Jiaxing likes to watch on the stage, and integrate Jiaxing's cultural materials and historical accumulation into modern fashion programs." Jinping believes that a good place for Jiaxing people must have its own cultural atmosphere.

Developing cultural performing arts industry can not only improve the cultural taste of the city, but also promote the development of urban cultural tourism industry. In Jinping's vision, Le Jia Club will be combined with tourism in the future, which will not only be accepted by Jiaxing people, but also allow people from other places to enjoy wonderful programs in Jiaxing, thus retaining guests, gathering popularity and prospering the market.