What does swot analysis of hotel marketing mean?

Hotel network marketing, taking end-user market development as an example.

Advantages S: The reasons why customers will choose this hotel, service, geographical location, cost performance, etc.

Weak W: Hotels are inferior to competitors in this respect.

Opportunity O: The online competition in the hotel industry focuses on the competition between hotel reservation platforms. Online promotion and online word-of-mouth promotion of localization services are relatively few, which may produce better results.

Threat T: It is difficult for a single network hotel to form scale effect, and at the same time it will be resisted by professional platform network promotion, and professional network team and mature network resources are also difficult to obtain.