Traditional Culture Encyclopedia - Hotel franchise - Differences between Micro-marketing Environment and Hotel Internal Environment
Differences between Micro-marketing Environment and Hotel Internal Environment
The meaning is different.
Hotel environment refers to the internal structure of the hotel.
The visual and tactile experience brought by the internal structure to customers. Marketing environment is the hotel's sales skills and business philosophy. Understanding the marketing ideas generated by industry competition, recognizing the advantages and disadvantages of hotels, paying attention to the changes of marketing environment and strengthening adaptability are two ideas to help hotels discover marketing opportunities and avoid environmental threats.
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