Traditional Culture Encyclopedia - Hotel franchise - Professional code of hotel management
Professional code of hotel management
hotel management
Hotel management is an undergraduate major in Chinese universities. This major trains senior professionals with good moral quality, innovative ability and academic accomplishment, international vision, professional knowledge and operational ability, and engaged in the management of hotels and other tourism and modern service industries.
Professional definition
Hotel management mainly studies basic knowledge such as economics, management and hotel management. , receive management and service skills training in front desk, restaurant, guest room, exhibition and other aspects of the hotel, and carry out service, management and operation of the hotel. For example: hotel room reservation, front desk reception, room service, hotel restaurant service and management, hotel development planning and design, hotel investment, operation and management, etc.
Curriculum system
Principles of management, microeconomics, macroeconomics, human resource management, marketing, enterprise strategic management, project management, statistical principles, industrial ecology, introduction to hotel management, supervision and management, exhibition management, service management and marketing, international hotel management, hotel conference management, hotel financial accounting, hotel quality management, tourism psychology, customer care, wine tasting, etc. development prospect
Graduates are suitable to work in hotels and hotel management companies with various brands, types, stars and characteristics, property management companies providing hotel-style services, resorts, government departments and industry associations, mainly engaged in hotel-related planning, design, marketing and public relations, negotiation, operation management and budget evaluation. You can also continue to study for postgraduate degrees in tourism management, business administration, economics and other related disciplines.
Training objectives
This major cultivates firm ideals and beliefs, develops in an all-round way in morality, intelligence, physique, beauty and labor, and has a certain scientific and cultural level, good humanistic quality, professional ethics and innovative consciousness, a craftsman spirit of Excellence, and strong employability and sustainable development ability.
Master this professional knowledge and technical skills, and be able to work in the front office, catering, entertainment, marketing and bar of hotels, restaurants, waiters, tea artists, baristas, bartenders and other professional groups.
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