Importance and significance of hotel developing membership system

The importance and significance of developing membership system in hotels are as follows:

1. Form the advantages of quantity and scale: the hotel can integrate the membership system, enhance the added value of members, and provide personalized and high-quality accommodation services for consumers, thus attracting more consumers.

2. Stabilize the number of tourists and increase the occupancy rate: After the hotel implements the membership system, the hotel encourages customers to continue spending in the hotel through bonus points and gifts.

3. Increase the repurchase rate and increase the income: The fundamental purpose of establishing the hotel membership system is to increase the repurchase rate of the hotel, thus increasing the overall income of the hotel.