How to use Baidu index for data analysis

First, search for "Baidu Index" on Baidu, and click to enter the homepage of Baidu Index. This time, take "Hotel" as an example to check the data report of hotel management in the market.

Part I: Trend research. After entering the home page, you will find an index overview of hotels, including those within seven days and those within 30 days. During this period, you can also analyze the overall search index and mobile search index, which are general data summaries of the keyword "Hotel".

Hot trends, this is mainly based on custom time periods and custom areas to query the overall, mobile and PC search trends of "hotels". When searching, you can freely choose the time and region.

Part II: Demand diagram. First of all, the demand distribution mainly shows the data of demand changes, including rising and falling. From this picture, we can find that the keywords "hotel" such as chain hotels, pudding hotels, decoration design and website design are on the rise, indicating that these keywords still have certain potential in the market, while Home Inns is already in a downward trend, indicating that it is at a certain search disadvantage in the recent market.

Popular search, which comprehensively reflects what keywords have been searched in a certain period of time, as shown in the figure, among which seven-day hotel chains, hotel sleepers, Hanting and hotel reservations are more popular. Enterprises can make hotel reservations when doing publicity.

The third part: public opinion housekeeper. This part includes news monitoring and Baidu knows that news monitoring is mainly aimed at news headlines and news hotspots, and the news headlines of "hotel" keywords include many.

Baidu knows that many people use it. As shown in the figure, mainly recording various problems will also help enterprises to better promote their own enterprises.

Part IV: Portraits of people. This part is divided into geographical distribution and character attributes. As the picture shows, the key words of "hotel" are mainly distributed in Beijing, Guangdong, Zhejiang and Shanghai. If it is a national hotel, enterprises can consider developing in these areas and looking for business opportunities.

Character attributes, as shown in the figure, the people searching for "hotels" are mainly distributed between 20 and 40 years old, of which 78% are men and 22% are women, so the whole crowd is concentrated among men aged 20-40.