Traditional Culture Encyclopedia - Hotel franchise - What is an activity process template?
What is an activity process template?
I. Activity planning
(1) Draw up the activity plan and theme.
(2) Design the activity flow, taking into account factors such as time, traffic and climate.
(3) Arrange the activity schedule, control the time nodes and prioritize.
(4) Arrange the activity personnel in advance and coordinate the personnel of all departments.
(5) Make a feasibility study of the scheme and make an alternative scheme.
Second, promotion activities.
(1) Online promotion from media, live broadcast, short video and advertising media.
(2) Push down the traditional way.
(3) According to the industry division, choose big coffee guests, contact the media well, do a good job of drainage, and enhance the height of activities.
(4) For the old customers of the members, we invite them to participate in activities and welfare, or we can invite newcomers to participate.
(5) Invitation letter, from the official account of media WeChat, offline site, H5 and other registration channels.
Third, the venue
(1) Indoor or outdoor, number of people, hotel meeting room or conference center.
(2) Equipment and materials, seats, tea, gifts, welcome cards, signs, Yi Labao, etc. The meeting place needs it.
(3) Arrange conference hotels and count the number of guests.
(4) Arrange vehicles to pick up important personnel at the airport station.
Four. Active document
(1) Make the materials needed for the event, including the content and process of the event, and the information introduction of the organizers and partners.
(2) guest speech PPT.
Verb (abbreviation for verb) activity sponsorship
(1) Co-organized by the cooperative unit, organizer or co-organizer.
(2) Sponsoring gifts or services.
Activity budget of intransitive verbs
(1) Amount invested by each channel.
(2) What is the estimated customer acquisition cost for each user?
(3) How many users are expected for each valid transaction.
(4) How much advertising revenue and brand benefits.
Seven. site of activity
(1) Hotel lobby reception guide.
(2) Sign in at the site and print the badge synchronously.
(3) Tea and snacks service.
(4) Security personnel and medical personnel.
(5) Live broadcast and video photography.
(6)PPT control, speech sequence.
(7) Hosting the meeting has an active atmosphere.
(8) Guest session, leading the climax of the venue.
(9) The link of the organizer and the theme of the speech.
(10) Draw lots to draw cards.
(1 1) Activity flow statistics, access control.
(12) Banquet activities, performances, speeches and interactive games.
(13) The banquet is over.
Eight. Activity summary
(1) Collect the information of the people in the venue and investigate the satisfaction and acceptance.
(2) Do a good job in customer CRM and list people at different levels.
(3) Customer appreciation meeting, whether there is cooperation intention.
(4) Activity income, ROI.
(5) Joint media reporters observe the news effect.
(6) The benefits and brand benefits brought by the event to the organizers and partners.
(7) Activity summary analysis report.
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