Traditional Culture Encyclopedia - Hotel franchise - What are the types of profit models?
What are the types of profit models?
1, product yield
Most enterprises are adopting this model, but enterprises that rely on products to make profits generally rely on reducing their own costs and prices to have great competitiveness in the market!
2. Brand profitability
The ideas of brand profit and product profit are completely different. Brand profits sell not products, but brand added value!
3. Model profit
The so-called model profit is actually making money that you can't see!
For example, WeChat, a software with a billion users, is actually free! But you can make money from games and advertisements in the future!
For example, Xiaomi, mobile phone, TV and other hardware don't make money, but you can make money by APP, advertisement, paid VIP and so on!
Therefore, what enterprises should consider now is how to make money by using models!
4. System profitability
Maybe everyone knows Hanting, but maybe everyone doesn't know that Hanting, Home Inns and Ctrip are the bosses!
The success of Hanting is a very typical case of system profit, which can also be called integrated profit!
First of all, we all know that Ctrip has gained a huge number of users by booking hotels and air tickets cheaply and conveniently!
Secondly, we also know that the chain mode of Home Inns makes the hotel have a standardized management process!
Therefore, at this time, he can take a huge Ctrip user, and talk to any private hotel with unsatisfactory operation with the standardized hotel management system of Home Inns!
As a result, many hotels finally joined Zhu Hua Group and changed their doors and LOGO. For Hanting, they only provide users and systems!
5. Rent collection profit
The so-called patent profit! For example, Huawei, if foreign countries want to use 5G technology, they have to pay Huawei!
Another example is Qualcomm, where all mobile phone manufacturers produce any mobile phone, and Qualcomm is profitable!
This profit model is also reflected in copyright and copyright!
6. Profitability of resources
Resource profit, also known as monopoly profit, is generally a way for you to master some core resources! For example, Dong 'e Ejiao, in order to monopolize the Ejiao market, Dong 'e Ejiao holds 80% of the country's donkeys in its own hands, and its peers can't compete at all!
7. Financial profit
Many internet companies have a large number of users and a large number of transactions, and if these transaction funds are all on one platform, in fact, this enterprise can achieve financial profitability!
For example, Alipay, such as WeChat payment, such as Jingdong Finance and so on!
8. Ecological profit
It can also be considered as a national profit!
Many people used to do their own things with their own money!
But today, you will find that many Internet tycoons are integrating, acquiring and holding shares in well-known brands in various industries!
Those who are interested can go and have a look. Many well-known brands actually have shares in Internet giants!
This has formed an ecology, that is, you play games today, and I also have income; Today you watch movies, and I also have income; Today you go to eat, and I also have income ... this forms an ecological circle!
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