Traditional Culture Encyclopedia - Hotel franchise - What does "replacement of resources" mean?
What does "replacement of resources" mean?
Can be understood as:
Resource replacement between two or more individuals or companies with different resources.
For example:
A certain satellite TV uses TV advertising media resources to exchange bus advertisements, outdoor big-name advertisements, etc. with an outdoor advertising company.
To put it more plainly, the outdoor advertising company advertises on a certain satellite TV, and the certain satellite TV advertises on the outdoor company’s media, without paying each other.
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