Why the unit price indicator is extremely important to the hotel and catering department?

The reasons why the price per customer indicator is extremely important to the hotel catering department are as follows:

1. Income growth: The price per customer refers to the average amount spent by each customer in the catering department. Increasing the unit price means each customer has stronger spending power, which will directly affect the revenue growth of the catering department. By increasing the price per customer, the catering department can achieve higher turnover and profits.

2. Increase in profit margins: An increase in unit price can bring higher profit margins. The costs of the catering industry mainly include raw material procurement, labor costs, rent, etc., and these costs are usually fixed. By increasing the unit price per customer, you can effectively increase profit margins and increase the profitability of the catering department.

3. Improvement of brand image: High unit price is usually associated with high quality and high service level. Increasing the unit price per customer can provide higher-end catering products and services, thereby enhancing the brand image of the catering department. After customers enjoy a high-quality catering experience, it is easier for them to have a good reputation for the catering department and attract more potential customers.