The Relationship between Oriental Literature Travel and Oriental Choice

Oriental Lv Wen and Oriental Select are both brands of New Oriental Education Technology Group.

Oriental Lv Wen and Oriental Select each focus on different business areas, but both are committed to providing users with quality services and products. Oriental cultural tourism is the layout of New Oriental in the field of cultural tourism industry, aiming at providing users with rich cultural tourism products and services.

Relying on the rich educational resources of New Oriental, Oriental Lv Wen provides users with a unique cultural tourism experience in the mode of knowledge+tourism. Oriental Lv Wen provides consumers with various cultural tourism products through online platforms and offline stores, including scenic spot tickets, hotel packages and group tours.

Oriental Select is the exploration of New Oriental in the field of live e-commerce, focusing on providing users with high-quality educational products and educational resources through live broadcast. The anchor team selected by Dongfang is composed of former teachers of New Oriental Online, who bring interesting and informative live content to the audience with rich teaching experience and professional knowledge.

In the selected live broadcast rooms in the East, the anchors not only introduce products, but also share educational experience, subject knowledge and learning methods, so that consumers can learn knowledge while shopping.

Characteristics of oriental cultural tourism;

1. Deep integration of culture and tourism: Oriental cultural tourism is characterized by deep excavation and utilization of local cultural resources, closely combining rich historical culture, folk customs and tourism experience. By creating cultural tourism projects and activities with local characteristics, such as theme parks, cultural blocks, and non-legacy exhibitions, visitors can deeply understand and feel the charm of China culture during their play.

2. Application of innovative technology to enhance the experience: Oriental Lv Wen pays attention to the application of technological innovation in the field of tourism, and adopts advanced technologies such as virtual reality, augmented reality and Internet of Things to provide visitors with an immersive and interactive travel experience. The application of these innovative technologies not only enhances the attractiveness of tourism products, but also promotes the digital transformation of tourism.

3. Green environmental protection and sustainable development: Oriental Lv Wen adheres to the concept of green environmental protection in project planning and operation, and is committed to protecting the natural environment and cultural heritage and realizing the harmonious development of tourism and ecological environment. The company advocates low-carbon tourism, implements energy conservation and emission reduction measures, and pays attention to community participation and benefit sharing to promote the sustainable development of local economy and society.

Reference to the above content: Baidu Encyclopedia-New Oriental Lv Wen Group