What is the difference between Anhui Hefei WeChat mini program and APP, official account, and H5

1. The difference between WeChat mini program and APP

1. Download: App is downloaded from the application store (such as App Store), and the mini program is downloaded through WeChat (scan QR code, search ) obtained directly.

2. Installation: The App is installed in the memory of the mobile phone, just like buying a car and putting it in the garage to drive at any time. The mini program does not need to be installed. You can use it as soon as you call it.

3. Space occupied: Apps will always exist in the mobile phone and occupy space. Too many apps may cause insufficient memory. Since small programs do not need to be installed, the memory space occupied is ignored.

4. Advertisement push: App will push advertisements to users every now and then. Too many unread reminders will drive obsessive-compulsive disorder to death. Mini programs are not allowed to proactively send advertisements to users and can only reply to template messages.

5. Development: App needs to adapt to many mainstream mobile phones on the market, and development costs are high. A small program can automatically adapt to all mobile phones once it is developed.

6. Release: App needs to be submitted to more than a dozen app stores for review, and each app store requires different information, which is very cumbersome; small programs only need to be submitted to the public platform for review.

7. Development cycle: Based on Haoniu’s many years of development experience, the average development cycle of a complete dual-platform App is about 3 months; the average development cycle of a small program is about 2 weeks, which is only for Apps. One sixth.

8. Promotion: After the development of the App, promotion still requires a lot of money, and users are required to actively download the program package of more than ten MB, which is difficult to promote without Wi-Fi; small programs can be used through 2 It can be obtained directly through QR code, WeChat search and other methods, and the promotion cost is almost zero cost and no difficulty.

2. The difference between WeChat mini programs and public accounts

Subscription accounts are content-based and are suitable for products that frequently send group messages to users, such as media. At present, there are many KOLs and some self-media.

Service accounts are mainly used to provide services and are more suitable for low-frequency use (less frequent use).

Enterprise account has a strong organizational structure and concealment, and is suitable for the production of internal enterprise CRM systems.

Mini programs have given up the traditional public account functions of following, group posting, and sharing to Moments, and have their own set of review standards in terms of design specifications, product experience, and operation specifications, aiming to cultivate the product itself. The mini program can share the mini program code to the circle of friends and send it to friends and groups.

3. The difference between WeChat mini programs and H5

Since H5 pages cannot be attracted by users alone (cannot be directly followed), they are generally combined with official accounts or APPs (html5 packaged APPs) product form.