Traditional Culture Encyclopedia - Hotel franchise - What are the selection principles of formal elements in hotel logo design?

What are the selection principles of formal elements in hotel logo design?

Uniqueness principle, coordination principle and simplicity principle.

1, uniqueness principle: graphic elements must be unique and cannot be similar or the same as other hotel logos.

2. Coordination principle: graphic elements should be in harmony with the overall image and style of the hotel, and should not appear abrupt or uncoordinated.

3, the principle of simplicity: graphic elements should be concise and clear, not too complicated or difficult to identify.