What is the marketing method of Jiujiu Duck Restaurant?

Marketing methods: on-site cash, food, door-to-door, multi-stores, supermarkets, fixed stores, busy streets, residential areas, external wholesale, holiday promotion, group promotion, VIP sales.

Specific content

Secrets of management and sales

First, what is being sold now is the current system.

The food of "Jiujiu Duck Neck Series Dalufang" must be fresh and hygienic, and it is absolutely not allowed to sell spoiled food, ensuring quality first and brand first.

Second, buy food.

The products of "Jiujiu Duck Neck Series Dalufang" can be eaten without blending. Especially the steaming finished product that has just been baked, its great temptation is irresistible. Spend more than ten dollars to buy, eat on the spot, and the delicious taste makes consumers linger.

Family dining

"Jiujiu Duck Neck Series Dalufang" has unified packaging bags and exquisite handbags. On the way home from work, we had a special barbecue with Jiujiu duck neck series products, expecting family fun and enjoying the delicious scene of Jiujiu duck neck. It was really enjoyable.

Third, home delivery.

Takeaway is a very successful and proud sales form of "Jiujiu Duck Neck Series Dalufang". "Jiujiu Duck Neck Series Dalufang" has produced a lot of publicity materials around "take-away" and "take-away", which has greatly facilitated the residents in the surrounding communities. They stay at home, and a phone call can be made in a few minutes, making the seller happy and the buyer at ease. The business card, handbag, membership card, VIP card, storefront, price list, leaflets and other places of "99 Duck Neck Series Dalufang" are all printed with "take-away" phone numbers, making "take-away" absolutely popular.

Fourth, more than one store.

Dealers can set up sales points in supermarkets, convenience stores, grocery stores, community retail stores, Chinese restaurants, government canteens and other places around their own fixed stores, or sell in the form of a main store with multiple windows, forming a small regional chain, gradually forming a local monopoly and occupying the market.

Verb (abbreviation for verb) supermarket

Shopping malls and supermarkets have a large flow of people and stable customers. After packaging food (which can be provided by the headquarters) and entering the counter, you can get rich profits, and you can also set up a brand image through advertising, killing two birds with one stone. In many large and medium-sized cities, supermarkets have become places where consumers have strong purchasing power, and we have guided many distributors across the country to successfully become the first brand of local supermarkets. We will provide dealers with a complete set of operating plans to enter the supermarket.

Sixth, fixed stores

More than half of the dealers of "Jiujiu Duck Neck Series Dalufang" chose the exclusive store mode. We have summarized and formed a set of most targeted operation management manuals in the management of various specialty stores.

Seven, busy streets

Busy streets have a large number of passengers and relatively many mobile customers, so their strategies such as publicity, storefront, decoration, marketing, promotion and sales skills will be different. Marketing experts at headquarters will provide systematic counseling.

Eight, residential areas

More than 95% are regular customers, and there are generally no competitors in the community. Variety changes, taste changes and promotion methods should be systematized.

Nine, foreign wholesale

Finished products are wholesale to supermarkets, hypermarkets, shopping malls, bazaars, vendors, canteens of enterprises and institutions, school canteens, community canteens, hotels, restaurants, snack stalls, and station docks, and various color posters supporting the headquarters are posted in the above-mentioned "pavilions, shops, pavilions, markets, centers and stations" to cooperate with the sales.

X. holiday promotion

Make full use of its holiday sales season and make a quick attack. For big festivals like New Year's Day and Spring Festival, the sales volume of a festival can reach several times or even dozens of times, and the sales volume can reach several months in a few days. Grasp the characteristics of holidays, start work early, prepare early, and stock up early to ensure sufficient supply.

XI。 Group promotion

In any city, there are canteens for schools, hospitals, institutions, enterprises and institutions, as well as restaurants and guesthouses. We try to establish a long-term relationship between supply and demand in batches by using various relationships, and sell at wholesale price (or rebate), with small profits but quick turnover.

Twelve. VIP sales

The headquarters of "99 Duck Neck Series Dalufang" has various VIP sales methods, including diamond card, jade card, membership card, VIP card, monthly card, annual ticket, customer file, accumulated consumption discount and so on.

● Establish a good product image by establishing a good product quality reputation. "Jiujiu Duck Neck Series Dalufang" has a supervision telephone number, and welcomes consumers' complaints about quality, hygiene, quality and service. "Jiujiu Duck Neck Series Dalufang" promises to foodies that if inferior food is found, prohibited chemicals will be tested, mosquitoes and flies will be found in the store, service personnel will not wear gloves and masks to operate, and complaints and reports will be rewarded.

● Conduct intensive publicity before opening, print and post leaflets, VIP cards and discount cards, distribute them to passers-by, and pull banners in residential areas, bazaars and crowded places.

● Organize sales teams (paid according to the royalty, with no fixed salary), go deep into downtown areas, bazaars, schools, hospitals, tourist attractions, residential areas, shopping malls, supermarkets, convenience stores, computer cities, theaters, railway stations, docks, airports and various professional markets all the year round, put on uniform clothes printed with the brand of "Jiujiu Duck Neck Series Dalufang", distribute or post advertisements, and sell them for seven days.