Overview of Dongying Blue Ocean International Hotel Group

Shandong Blue Ocean Hotel Group was established in Dongying, Shandong Province, 1994, and is also a guest house in the district. More than ten years of wind and rain, more than ten years of hard work, and more than ten years of glory. Now it has developed into a large hotel group with high-end hotel management as the mainstay and hotel engineering and vocational education as the supporting industries. In Beijing, Shanghai, Jinan, Qingdao, Dongying, Zibo, Linyi and other cities, it has/kloc-0.4 high-star hotels, 3 high-end restaurants, a vocational school that can accommodate 10,000 people, an international travel agency and an engineering construction company, and has built a series of well-known brands such as "Blue Ocean" and "Zhongding Building", with total assets exceeding/kloc-0.8 billion.

Based on the local market environment, look at the global development trend. Blue Ocean has been aiming at hotel industrialization for more than ten years, taking brand management as a means, adhering to the corporate purpose of "building a century-old brand and creating a century-old classic", constantly innovating management, boldly learning from and learning the international standardized management system, and taking "your demand is my responsibility" as the business philosophy, unswervingly exploring hotel management methods and models with China characteristics; Persevere in "keeping fresh" training for employees and strive to build a learning team; Unswervingly carry out the construction of corporate culture to provide a strong guarantee for the sustainable development of the group.

In the development process, Blue Ocean Group, based on the advantages of catering, has achieved "standardization of catering" after years of exploration, built a huge and unique "gourmet database" and embedded it into the hotel as a whole. Blue Ocean put forward the original differentiated business model of gourmet hotels, which broke through the business model of high-star hotels with accommodation as the core and released super market vitality. Relying on the unified comprehensive management platform and investment and financing capacity of the group headquarters, we will optimize the group's industrial linkage development system, strengthen the advantages of industrial combination, gradually form an internationally competitive hotel industry, build an international national gourmet hotel brand, and constantly create a new situation;

In 2000, it became the first hotel group in Shandong Province to pass the ISO9002 quality certification system.

In 200 1 year, it won the title of top 100 economic strength of catering industry in China, ranking first in the comprehensive strength of the same industry in Shandong Province;

In 2004, it took the lead in launching the "Five Regular Laws" and successfully operated it. It is the first hotel group to pass the "five-regular law" certification.

In 2006, it was awarded the title of "Shandong Service Brand"

In 2008, it won the honorary title of "China Top Ten Hotel Management Co., Ltd.";

On June 5438+1October 65438+1October 9, 2009, General Secretary Hu Jintao visited Blue Ocean Vocational School in person, and spoke highly of and fully affirmed the work of the Blue Ocean Hotel Group.

20 10 won the golden horse award of China hotel industry;

In 20 10, it ranked 7th among the top 30 hotel groups in China.