Traditional Culture Encyclopedia - Hotel franchise - How many types of hotel tourists are there?

How many types of hotel tourists are there?

To understand the tourist source, we must start with the analysis of its structure. Usually, we will use the following methods to analyze the hotel's tourists:

1, by household registration source.

This is the simplest, most primitive and roughest way to divide tourists. Domestic guests are classified according to their registered residence recorded in their ID cards to see if they are in Beijing, Shanghai, Guangzhou, Jiangsu, Sichuan and other places. Overseas guests are classified according to the place where passports are issued, and whether they come from the United States, Japan, Britain, Hongkong, Taiwan Province Province, etc.

2, according to the guest's industry.

This method is also used more. Usually, guests will book rooms, food and conference rooms in the name of an agreement unit. By analyzing this information, we can find out which industries and government departments guests mainly come to the hotel.

? 3, according to the way the guest booked.

From the point of view of booking, there are generally two booking methods, direct booking and indirect forecasting. The former means that guests staying in the hotel can make an estimate by phone or online, and they can explain the price, room type and arrival time themselves.

4, according to the total consumption of the guests.

Most hotels can make an annual consumption ranking. Usually the top 20 guests account for about 20% of the hotel's total revenue, and some are even higher. According to the "80/20" rule, these are the key customers that the hotel needs to pay attention to. Maintaining their relative stability is an important task for the hotel from the general manager to every employee, and their loss will often have a great impact on the normal income of the hotel.