Summary of Marketing Department's Work in the First Half of the Year

Time flies, time flies, and a piece of work has ended. I believe everyone has gained a lot since this time. Let's sum it up and write it down in the work summary. Are you still worried about writing a work summary? The following is my summary of the work of the marketing department in the first half of 2022 (selected 5 articles), for reference only. Let's have a look.

1 20xx summary of the work of the marketing department in the first half of the year. In the first half of the year, all employees of the hotel marketing department, Qi Xin, worked together, and everyone, Qi Xin, worked together to expand their business and conduct publicity visits. Public relations marketing has broken into a new world, and the hotel business is booming. All the economic indicators exceeded the same period, with more than half of the implementation time and more than half of the tasks, which laid a solid foundation for the smooth completion of the annual marketing objectives. The work in the first half of the year is summarized as follows.

First of all, in terms of operating income:

In the first half of the year, * * * completed the income of RMB yuan, including RMB yuan for guest rooms, accounting for% of the plan, and the average occupancy rate was RMB yuan. In addition, the catering income is10 million yuan, accounting for10% of the plan; May exceeded the guest room task, higher than the same period last year. However, compared with April, the decline in revenue is also relatively large; In addition, the catering revenue in May also exceeded the planned target, which was mainly reflected in the improvement of banquet table reservation revenue, which accounted for a large proportion of catering revenue in the month; Summing up the above operating income in the coming year, compared with last year, it has improved in the same period this year, especially in terms of room income. Although there is little improvement compared with last year, from the perspective of customer structure, the proportion of individual customers has been greatly improved, which is also in line with the hotel's market positioning; In addition, in terms of catering, although the income exceeded this month, the consumption of individual customers showed a downward trend. How to improve the consumption of such customers should be the focus of the next work.

In terms of departmental work:

In May, the Marketing Department completed the conference reception 13 batches, including the reception of in-store meetings during the medical device conference. Through this reception, the hotel brand has been promoted and recognized by customers. In addition, we also received system meeting teams from Sinochem Tire, kinglake, Zhengzhou Highway Bureau and Shenzhen Foxconn Group. In terms of departmental sales, this month, according to the annual work plan and the guiding ideology of the hotel, we mainly visited customers in the surrounding markets, strengthened the return visit of government tourists, and formed effective opinions; At the same time, according to the market situation in June this month, actively visit the surrounding conference tourism market in advance to ensure the stability of hotel tourists in the off-season; In addition, I completed a visit to customers in Xuchang this month. Through this visit, I promoted hotel products and opened up some new customers. At the same time, this month, according to the requirements of the hotel's star rating, all the publicity materials in all areas of the hotel were redesigned to make the hotel logo meet the requirements of the star rating standard; In addition, this month, the department carried out team building month activities to strengthen team cohesion and synergy through daily team awareness training and organizing group activities of department personnel;

Public relations marketing:

Mother's Day activities are mainly planned in May. Formulate SMS marketing processes and standards to make SMS marketing mode a daily marketing; At the same time, the department repackaged and designed the wedding banquet products in combination with the situation that catering focused on strengthening wedding banquet products. Now the unified production of the brochure has been completed and will be put into use next month; In addition, this month, the gifts for hotel integral activities were redesigned and promoted, which enriched the types of gifts and attracted further consumption of customers;

Summary of the work of the marketing department in the first half of the year. Review and prospect of channel work in the first half of 20xx;

From the end of 20xx 1 1, I took over BC shopping malls in two towns until the end of June of 20xx. Basically, at the end of 20xx, I just got familiar with the market situation, established a preliminary customer situation, and mastered the operation mode of BC shopping mall. The real market, or from 20xx years. When I first took over the market, it coincided with the adjustment of the company's herbal tea supplier's overpriced system, from 28 yuan to 30 yuan. 4 yuan materials. Thanks to the strong support and cooperation of dealers and postmen, as well as the efforts of previous colleagues in the market. So the price was quickly adjusted. After I got familiar with the overall situation of customers and the characteristics of family consumption potential of our products, I planned 35 responsible customers according to the market situation. The first category is important customers, 12. There are 14 high-potential customers on the second floor. The third level is to cultivate potential customers, with 9 companies. After many in-depth communication with customers, coupled with the support of the company and the cooperation of customers, in the first half of this year, the actual sales of first-class customers increased by 125% on average year-on-year, and the best customers sold 70 pieces a month, reaching 190 pieces, which increased to 2% of the original sales. Seven times. Secondary and tertiary customers increased by 95% and 65% respectively. The distribution rate of throat lozenges also reached 100%. Unfortunately, due to my personal ability, many customers have not been able to play their best sales potential.

20xx 65438+ 10, the company transferred me to KA to take charge of 30 KA stores in 8 towns, including 12 supermarket, 14 department store and 4 trans-regional KA stores. When I first took over, it was the peak season for our products. The related expenses supported by the company are reported one and a half months before the signing time. Because my personal ability and professional knowledge are weak, my market insight is poor, I am not sure about the market, some expenses are not used reasonably, and customer training is not done well, resulting in no obvious increase in sales, which makes me deeply ashamed of the trust and training of the company and the boss.

Second, the experience learned:

I learned a lot of professional knowledge from the sales work in shopping malls in the past six months, which made me deeply feel that it is easy to do sales work, but it is not easy to do it well. Combined with the many trainings given to us by the company and my own feelings, I have summed up ten experiences: one fine, two diligent, three more and four strong. First, be careful, second, be diligent, third, communicate with customers more deeply, learn more professional skills, adjust your mentality, and always be optimistic and positive. The top four companies are strong in self-confidence, insight, analysis and planning, and strong in execution (different from the top six companies).

1, fine for example, what our colleagues who run shopping malls often do: shopping mall inventory management. Often go to the warehouse of the shopping mall to check the inventory. Because the delivery time of each batch of goods is different, some shopping malls may put each batch of goods in different locations because the warehouses are too crowded. If we don't check the whole warehouse carefully, we will mistakenly think that there is only one place where our goods are available. This will cause the date to be FIFO, the date will be confused, and the inventory will be overstocked. We must be careful.

2, diligent, one is diligent, we must observe more, as the saying goes: shopping malls are like battlefields! Information is very important, an important piece of information can bring huge profits, so in the daily work process, we must carefully observe the related trends of competing products. Especially price adjustment, display, promotion policy and so on. Second, hand clothing, we do fast-moving consumer goods, often have to show, occupy the surface, strive for the best exposure point, attract consumers' attention. So we should do more work and arrange more relevant publicity materials. In order to increase sales.

3, more, one is to communicate with customers in depth, so that customers can cooperate with the implementation of my order, display, price adjustment and promotion strategy. Only by communicating with customers more and analyzing the advantages of my products in all categories, the sales volume and profit growth potential brought by my products to customers, will customers list our products as important products. With the support of customers in shopping malls, the exhibition can be strong and the sales volume can be improved. The second is to learn more professional knowledge, such as negotiation skills. The customers we face are very professional. We must be more professional if we want to negotiate with purchasing successfully and achieve our goals. The company has given me quite a lot of training in this respect, which has benefited me a lot. It taught me how to communicate with others and benefited me for life. The third is to adjust the mentality. In the sales business, you will often face a lot of pressure, such as customers' picky, refusal, non-support, procrastination and so on. Sometimes, I have a good promotion plan, and I am confident, but when I go to talk to my customers, they refuse and don't listen to a word. At this time, we must try our best to adjust our mentality, know more about the reasons why customers refuse, and analyze more, so as to reverse the embarrassing situation. I often encountered such things before, sometimes I had no confidence at all, or my colleagues and supervisors gave me a lot of encouragement and confidence, which made me have a high passion and I was able to overcome all kinds of difficulties. I learned the solution of bad mentality.

4, strong, strong self-confidence, sales, without self-confidence, nothing can be done, with self-confidence, we can win vitality in despair, seize joy in pain, get rid of troubles under pressure, and find hope in failure. I want to thank my colleagues and supervisors for their encouragement and support. Second, to be a fast-selling product, we should be sensitive to the market situation, and customers should always grasp the display, price, adjustment of promotion strategy and the reflection of competing products in the market. For example, many manufacturers want a good exhibition space, but there were other products on display at that time, and the agreement was about to expire. At this time, in order to get this position, it is necessary to know more about the situation. If we can know the agreement period of this product first, we can get the position first. Third, I have strong analytical and planning skills. After entering KA, I learned a lot about this.

Knowing the customers and the market, we should make more analysis, formulate a detailed and executable sales plan, and then implement it step by step, so as to save more time and energy and achieve the ideal effect. In particular, the establishment of the data system allows me to more accurately understand the sales potential of products in each customer and the growth of my products, which is very conducive to the next work plan. Fourth, strong execution, which is advocated by the company, is not only conducive to the growth of the company and products, but also allows me to exercise myself. I used to be lazy, especially I didn't like washing clothes. I always use up all the clothes in the closet and then wash them together. After some reasons at work, I gradually got rid of this problem.

Third, its own shortcomings:

In this half year's work, there are many problems in my self-feeling, mainly in the following aspects.

1, busy

I always feel busy when I go to work in the company every day, but when I look back at my work every day, I always feel that I have got nothing. I feel like I'm just a busy word, but I can't tell you why I did it. Through the guidance of my supervisor for many times, I found that the main reason is that I didn't deal with urgent but unimportant things and problems, and I spent a lot of time dealing with these things every day, so I felt that I was busy all day, but I always felt that I had nothing.

2. Lack of experience

In the process of work, what I do most is to deal with people, and all of them are dealing with shopping malls or store managers, and I often encounter some problems that are difficult to solve at the moment. After I came back, the supervisor asked me a lot of small questions. At this time, I am a little at a loss, because this time requires a lot of knowledge and experience, and requires a lot of professional theoretical knowledge. So I will sum up this year's shortcomings in the work process next year and recharge myself at any time. Colleagues also hope that the company can give me more training opportunities in this field, so that I can grow up quickly. Can better work for the company.

Step 3 be lazy

In the experience summarized above, 100% is sometimes not achieved when it is usually implemented. I hope leaders can often correct me in their future work.

Summary of Marketing Department's Work in the First Half of the Year 3 In the first half of the year, under the leadership of the Municipal Party Committee and the Municipal Bureau, with the strong support of various functional departments, our bureau (Marketing Department) thoroughly implemented Scientific Outlook on Development, persisted in laying a solid foundation, closely focused on the strategic task of "cigarette upgrading", paid close attention to strict standards, strengthened basic work, improved the quality of the team, and comprehensively promoted the work of Beiliu Tobacco. The tobacco work in the first half of this year is now reported as follows:

First, the main business situation in the first half of the year

(1) Cigarette business

In the first half of the year, our bureau * * * sold 5,795 cases of cigarettes, fulfilling the annual task of 4 1.39% issued by the municipal bureau (company), which was 8 14 cases less than that of 6,609 cases in the same period last year, with a reduction rate of 12.32%. Cumulative sales amounted to 84,788,500 yuan, a decrease of 519170,000 yuan or 5.77% compared with 89,980,200 yuan in the same period of last year. The tax paid was 6.5438+0.9668 million yuan, a decrease of 50.63% compared with the same period of last year.

(B) Monopoly management

In the first half of the year, our bureau investigated and dealt with tobacco illegal cases 120. 27 cigarettes 102.27 were seized (including 0. 12 counterfeit cigarettes, 88 smuggled cigarettes, 4.394 cigarettes from illegal channels and 9.76 cigarettes marked with jade), 34,265,438 kilograms of illegal tobacco, 3 illegally transported vehicles were seized, and the total value of illegal tobacco products was 382,200 yuan.

Second, the first half of the work review

(a) conscientiously implement the relevant work deployed by the municipal party committee and municipal government.

1, seriously cooperate to promote the project construction in our city. According to the requirements of the project construction planning of Beiliu City, in February, the Municipal Bureau of Land and Resources requisitioned 334.33 square meters of state-owned land use right of Guangxi Tobacco Company Yulin Company located at Erli 16, Chengnan 1st Road, Beiliu City (next to Litchi Park, in the warehouse of the Municipal Sugar Tobacco Company). In this work, our Bureau (Marketing Department) cooperated with City Investment Company and Beiliu Land Reserve Center, actively reported to Yulin City Bureau (Company) and went through relevant procedures. This work has reached the final stage, which has effectively promoted the transformation of litchi park and its surrounding environment.

2. Actively organize employees to carry out Beiliu urban and rural environmental construction. First, support tree planting and greening activities. This year, in accordance with the spirit of relevant documents of the municipal party committee and municipal government, we mobilized all employees to raise funds according to regulations 1440 yuan to support the tree planting and greening work in our city. The second is to do a good job in urban and rural clean-up projects. Actively cooperate with the municipal party Committee and municipal government to implement urban and rural cleaning projects and create a harmonious living environment. We send people to be responsible for the cleaning work in the responsible area, and earnestly undertake the corresponding social responsibilities of urban and rural cleaning projects. Third, work hard in courtyard greening. Since the signing of the responsibility letter of "Beiliu City to Establish Garden-style Units (Garden Communities)", we have also made the working ideas of courtyard greening, mainly reporting to Yulin City Bureau (Company), and striving for some financial support to increase bonsai and expand courtyard greening according to the situation of our courtyard plane.

3. Pay attention to people's livelihood and promote the harmonious development of society. On the one hand, actively respond to the call of the municipal party Committee and municipal government; On the other hand, we should continue to hire the instructor of building a new socialist countryside in Baimi Village of Wanqing Town to understand the needs of building a new countryside, serve the construction of a new countryside and promote the integrated development of urban and rural areas. On the other hand, it is to carry forward the spirit of support from all sides when one side is in trouble. In April this year, we organized all employees to donate money to fight drought, and * * * received voluntary contributions from employees 1730 yuan to help people in the disaster areas rebuild their homes and promote the harmonious development of the social family.

(2) Make great efforts in cigarette marketing, monopoly management and internal management.

Cigarette marketing: emphasize strict standardization, pay more attention to strengthening basic work, pay more attention to the transformation of development mode, and constantly consolidate basic work, market foundation and work foundation.

1. Strictly standardize the process and promote standardized development. In the daily cigarette business, the cigarette marketing work is strictly regulated around the overall goal of "strict standardization, high efficiency and vitality". On the one hand, standardize the workflow of marketing personnel's daily behavior, work in strict accordance with the workflow, and gradually realize the standardization and standardization of marketing work. This year, the cigarette workflow of 16 account manager was sorted out, and the leverage of performance supervision and assessment was used to urge the account manager to strictly implement it and promote the standardized management of cigarette retail enterprises by the account manager. On the other hand, standardize supply and distribution management. Since the beginning of this year, we have made full use of information management, fully realized the automatic distribution system, further standardized the cigarette supply and marketing chain, and improved the satisfaction and loyalty of business households.

2. Deepen the rural market and broaden the coverage of service networks. On the basis of last year's work in blank villages, a survey of rural shops was conducted in April and May. For those business households who meet the requirements for obtaining a permit but have not yet obtained a tobacco monopoly retail license, we mobilize them to apply for a cigarette retail license to improve the coverage of rural retailers and further broaden the construction of rural outlets.

3. Change the development mode and pay attention to brand cultivation. At the beginning of this year, Jiang Chengkang, director of National Bureau, formally put forward the next brand development strategy of China Tobacco, namely "532" strategy. The "532" strategy is to strive to cultivate two key brands with an annual output of 5 million cases, three 3 million cases and five 2 million cases in five years or more. This brand development strategy means to further change the development mode, and can no longer rely solely on meeting the cigarette consumption preferences of local market consumers to increase cigarette sales. Instead, we should tilt the market resources to the national key brands, sort out and plan all kinds of cigarettes, and establish a category system suitable for the long-term development of Beiliu cigarette brands. Therefore, this year, we set off a new round of cigarette brand cultivation by launching a brand cultivation scheme, strengthening the learning of brand cultivation skills of account managers and cigarette retailers, and strengthening collaborative marketing with industrial enterprises. At present, the recognition and reputation of hard box Hongtashan (classic 150) page, soft box double happiness (Guangzhou) and soft box real dragon (Jiaozi) which we focus on in the market have been improved to some extent.

Summary of Marketing Department's Work in the First Half of the Year 4 Shucheng Marketing Department has always focused on "maintaining the steady growth of cigarette sales and promoting the construction of online retail terminals" and done all the basic work in a down-to-earth manner. The level of network construction and service has been continuously improved, which has maintained a good economic operation and successfully achieved various work objectives in the first half of the year.

Main work in the first half of 20xx:

First, cigarette sales remained stable and economic benefits continued to improve.

1. achieved the sales of xx475 cartons of cigarettes, accounting for 56.34% of the annual cigarette sales plan, which was xx044.52 cartons, up 430.48 cartons or 3.57% year-on-year.

2. The sales revenue including tax was 365,438+08,520,000 yuan, an increase of 565,438+0406,000 yuan or 65,438+09.24%.

3. The average price of cigarettes 102 yuan increased from 88.9 yuan 13. 1 yuan, with an increase of 14.74%.

4. 2207.348 boxes of cigarettes were sold outside the province, accounting for 17.69% of the sales, which was 166.74 boxes more than that of 2040.608 boxes, with an increase of 8. 17%.

5. The sales of low-grade cigarettes are 6 1 1.944 cases, which is 37 1.94 cases lower than 983.89 cases, with a decrease of 37.8%.

Two, do a good job in the basic work of network construction, and steadily promote the construction of cigarette network retail terminals.

1, strengthen the management of basic work and improve the efficiency of network construction.

By strengthening the basic work, the marketing department has improved the service quality of marketing personnel and further consolidated the foundation of network construction. First, standardize and complete the filling and distribution of 20xx customer service guide. According to the filling requirements issued by the municipal company, further supervise and check the strict requirements of front-line marketers for service manuals, correct some irregular behaviors in time, and comprehensively improve the filling quality of service manuals. The second is to further strengthen the assessment of the write-off ratio of account managers. Especially in May, the Marketing Department assessed the write-off ratio of the account manager according to the completion of the planned tasks of the account manager, which not only improved the ability of the account manager to grasp the regional sales demand, but also avoided the limitations of the year-on-year assessment. The third is to implement clear price tag and enhance the image of retail stores. The marketing department takes marketers as its service content, and pays attention to enhancing the image of retailers' stores. Compared with previous years, the operating ability and level of retailers have been greatly improved. Rural retailers pay more attention to the cleanliness of storefronts, the retail price of cigarettes is relatively stable, the retail profit is improved, and the customer satisfaction is further improved. Fourth, actively carry out market research to truly grasp the market operation and demand. Fifth, the working mechanism of the account manager team has been established, which has played a role of "passing, helping and bringing" in grassroots management and promoted the solid development of the basic work of the account manager team.

2. Vigorously cultivate well-known brands, and the effect of brand cultivation is increasingly prominent.

The marketing department takes brand cultivation as the top priority. According to the unified arrangement of municipal companies and the sales of well-known brands in the region, the implementation plan of Shucheng Marketing Department's 20xx brand cultivation, Shucheng Marketing Department's 20xx key brand cultivation plan and Shucheng Marketing Department's 20xx responsible brand cultivation plan were formulated. First, lead the brand to develop together. While paying attention to the regional development of "two 15" brands, we will focus on guiding and cultivating "responsible brands" and strive to achieve the same growth and harmonious development of key brands in the industry. The second is to enrich the means of brand cultivation. Make monthly brand cultivation assessment plan and strictly implement it; Brand cultivation is carried out in groups to achieve the goal of complementary advantages and long-term cultivation. Third, the "double low" brand has maintained a good sales status.

3. Strengthen the maintenance and improvement of market information scanning code monitoring.

Further strengthen the analysis and utilization of background data, pay attention to the changes of inventory and retail prices and sales of key brands, and really play the role of information scanning code monitoring. Continue to do a good job in the post-maintenance of the scanning code monitoring system, pay attention to collecting the needs of retailers, and provide real data for the higher authorities to formulate corresponding cigarette plans. So far, there are 50 code scanning points in this area.

4. Actively improve the demonstration stores.

The marketing department actively promotes demonstration stores, and further standardizes the management process, data management and operation management of demonstration stores on the basis of actively cooperating with internal supervision. At present, there are 3 1 demonstration stores in this area, which are running well.

5. Carry out 135 work and study practice.

The marketing department is implementing the "135" working method step by step to better standardize the work behavior of account managers. According to the requirements of "135" working method, we should comprehensively sort out the internal business processes, realize collaborative work and mutual support, take customers, markets and brands as the thinking elements, analysis dimensions and work points of marketers, form a practical and easy-to-operate marketing work platform, and comprehensively improve the service ability and level of front-line marketers.

Third, strengthen the construction of account managers and improve the quality of account managers' work.

1, carry out the reading activity of "applying what you have learned". The marketing department makes departmental reading plans, buys corresponding books and organizes account managers to learn various ways to carry out learning activities. The account manager has a learning record and gained a lot.

2. By carrying out QC activities, the level of business skills has been improved. In 20xx, the marketing department chose "improving the cigarette business profit of demonstration stores" as the key research topic, and the team members are gradually implementing it according to the ADPA cycle.

3. Carry out educational practice activities of marketing sequence "235".

The marketing department actively carries out the "235" educational practice activities and enriches the practical connotation through various specific activities. The account manager helps retailers tidy up counters, clean storefronts, and help disabled retail customers carry goods. At the same time, write your own feelings in the activities and form a good learning and practice atmosphere.

4. Establish a three-person team headed by the account manager.

Account manager is the main body of cigarette market forecast and plays a very important role in the whole marketing department. County Bureau (Marketing Department) pays attention to employees' ideological communication and emotional counseling in accordance with the spirit of "Four Essentials" of National Bureau, and helps employees adjust their mental state and working state; Strengthen the quality training of account managers, further refine the workflow and operating standards of account managers, carefully organize on-the-job business knowledge training, and continuously improve the working ability and level of account managers.

Summary of Marketing Department's Work In the first half of 20xx, under the correct guidance of the company's leaders, the marketing department carried out a lot of targeted work, improved work efficiency, strengthened and combined with the marketing department's own situation to formulate safety precautions, and made good preparations for xx University. Let me summarize the market operation and management of this department in June and June, the renewal of business contracts and the collection and sale of second-hand notebooks:

I. Market Operation and Management

In the first half of 20XX, the marketing department strengthened management and paid close attention to implementation to ensure orderly and controllable production safety. Safety is an important guarantee for the development of all work and the growth of economic benefits, and it is also an important embodiment of providing quality services for market merchants. Therefore, under the correct leadership of the company's leaders, under the principle of "taking responsibility step by step and standardizing management", the marketing department implemented various rules and regulations, standardized operation, and realized orderly and controllable management. At the same time, under the original system, the department has revised and improved the management system of second-hand notebook sales in the marketing department, the process of renewing the sales counter for merchants in the marketing department, the emergency plan for emergencies, and the knowledge training on eliminating counterfeit and shoddy products in the market. The perfection of these management systems has promoted the management work to have rules to follow and rules to check, and achieved the purpose of standardization, restraint and promotion.

The second is to intensify efforts to strictly investigate the collection and sale of second-hand products.

In order to ensure the interests of merchants, the marketing department has standardized the general direction of second-hand products in the market, and intensified the strict inspection of the receipt and sale of second-hand products in the market: when registering every second-hand product purchased by merchants, it strictly accepts business according to the principle of "three inspections, seven reports and five reports" and reports suspicious phenomena and suspicious personnel in time. At the same time, analyze the sales and contract signing regularly to understand the business conditions of the merchants involved. In view of the fact that there are many merchants selling second-hand products in the market, the registration method of "five tables are correct" is formulated, and the unified labeling position of second-hand notebooks is stipulated, which lays a solid foundation for better market management.

Third, the management of the new lease counter for merchants to renew their lease.

In the first half of the year, the secondary market gradually entered the peak period of new lease renewal, and the marketing department achieved "three fronts and one rear" for the arrival of the peak period. "Three before" means to prepare the contract in advance, do a good job of market research in advance, and make a good notice of deposit payment in advance. "One after" means that after the contract is signed, China Merchants will check it step by step to ensure that there are no mistakes and omissions. (How to check with the financial department and check which forms) The whole contract management is standardized and the signing process is transparent, which ensures the smooth signing of the business in that month.

Fourth, strengthen staff training, improve safety awareness, and provide quality services for businesses.

The marketing department is a mirror of the xx market, and the professional quality of employees directly affects the service quality of the market. Therefore, under the leadership of the competent marketing department, the employees of the department have been trained to strengthen their service awareness and improve their safety awareness. When dealing with merchants, they should pay attention to their pronunciation, speech speed and voice. Use more polite expressions, such as please, hello and thank you. June is a safe month. In addition to studying fire safety knowledge seriously, the staff of the marketing department also strengthened the training of emergency handling and knowledge of fake and shoddy products. Effectively promote employees' safety awareness.

Defect and correction of verb (abbreviation of verb)

Although the marketing department has made some achievements in the first half of 20xx, there are still some gaps in the actual work, such as: the number of surveys conducted by the marketing department in xx electronic market needs to be increased and staff training needs to be improved. To this end, the marketing department summed up the shortcomings in the work in the second half of the year, recognized the gap, and worked hard to improve all the work.