How to be a third-party hotel agent and earn the price difference

1. Find online hotel resources

Whether you can find high-quality hotels, brand hotels and local B&Bs is very competitive! The user group with high unit price accounts for 30%, and the larger user group generally chooses the product with low unit price but comfortable, cheap, affordable and comfortable, accounting for 70%. What’s more, facing small and medium-sized hotels and local specialty B&Bs, there is no financial pressure, wide range, and comfortable stay!

2. Hotel negotiation

First of all, you must get the hotel’s agency price agreement. This requires certain negotiation skills to negotiate with store merchants. Act as an agent to earn the middle price difference. The lower the price you negotiate, the larger your single transaction amount will be. Their company has an event area and I can let your hotel stay in it. It can give you suction flow quickly. The profits in the later period are still considerable. After all, the interests of being an agent and the hotel itself are the same and can be mutually beneficial.

3. Settling in the OTA platform

The lowest cost is to affiliate yourself with a branch of the Travel Agency Co., Ltd., and then settle on each platform yourself. There is also a more asset-light cooperation model, which you can find Cooperate with companies that have already settled on these ota platforms and pay a small deposit. When you exit the platform, these platforms will return this deposit to you. There won't be any problems with these. These are the processes I want to express. How to sell rooms better.

4. Price strategy

Put the agent’s listings on major OTAs. They all have their own price ranges. The price of attracting traffic will not affect the hotel's positioning on the OTA. The positioning of the OTA is determined based on the hotel's average transaction price, not the lowest price or the highest price. Of course, the hotel needs to appropriately control the number of room types that attract traffic.

5. Focus on platform ratings

The dynamic ratings of major OTAs are based on the hotel’s basic score and task score. Taking Meituan as an example, the HOS index score is as follows.

In addition, hotels need to guide and encourage guests to give the hotel good reviews, which can improve the hotel's dynamic rating. When OTA customers choose a hotel, the hotel’s dynamic ratings and review content are the main reasons for them to decide whether to book a hotel.

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